Vietnam is a Southeast Asian country with a population of over 86 million people and a capital city of Hanoi. It has a rich culture and history as well as natural beauty. Tourism is a growing industry in Vietnam, with over 3.7 million international visitors in the first 9 months of 2010, a 34.2% increase from the previous year. The government is actively promoting tourism through policies like tax breaks for foreign investors and easing of visa requirements. However, the tourism workforce needs improvement, as only about 50% are trained and many have weak English skills. Vietnam also faces threats like arbitrary government policies and low health standards in some provinces.

1. Group 2HoaSenUninersity & UpecVIETNAM TOURISM

2. CONTENT

3. OverviewKey national informationCapital city: HanoiSurface area: 332,000 sq kmPopulation: 86.3 millionOfficial language(s): Vietnamese

4. OverviewVietNam War more than Viet Nam as a holeBeauty countryFriendly peopleRichness of culture, cultural heritage

5. Overview

6. STATISTICAL DATA OF VIETNAM TOURISM

7. SWOT

8. STRENGTHS Proactive government policy approach, prioritizing the tourism sector Vietnam advertising onVast landscape and land funds  develop tourism industry in the futureMajor investment in Vietnam Airlines

9. WeaknessHR staffs: 850.00050% trained

10. Be weak in foreign languages (Japanese, Chinese, Korean)

11. Most of them are below English standardThe government is still prone to arbitrary and disruptive policy decisions at microeconomic level.Health services in provinces still be inlow standard

12. Tax breaks offered to foreign investors.

13. Government is easing visa requirements.Opportunities

14. Tax breaks offered to foreign investors.

15. Government is easing visa requirements.Threats

16. VIETNAM VS THAILAND

17. MOUNTAINVietnam & ThailandDELTARIVER

18. TourismThailand VietnamInternational visitors to Vietnam in September, 2010 estimated 383,463 arrivals, increasing by 26.0% over the same period last year. Total international arrivals in 9 months reached 3,731,919 representing a 34.2% growth.Related to the political disturbances during April and May 2010, the second quarter arrivals of 2010 were low

19. WHY VIETNAM

20. WHY VIETNAM?Open policyStable environmentVietnam – The hidden charm

21. OPEN POLICYClear policy to promote tourism developmentStrengthening professional skills & service qualityTax breaks offered to foreign investor

22. STABLE POLICYDomestic political risks Social instability risks Institutional weaknesses Human resource risks Infrastructure risks External political risks Source: http://www.nagacorp.com/eng/images/overview/risk_compare.jpg

23. Civilwar in Thailand

24. Natural landscapeHidden charmsBàNàĐàNẵngMộcChâu

25. World natural heritages Hue NhatrangPhanthiet