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Silver Linings Playbook – Case
                 Study
Silver Linings Playbook is an American romantic comedy – drama. It tells the
story of Pat Solatano (Bradley Cooper) who has bipolar and has just been
released from a mental health facility after eight months of treatment into the
care of his parents. He learns that his wife, Nikki has moved away and his
father, Pat Sr. (Robert De Niro), is out of work and resorting to bookmaking to
earn money. After being invited to a dinner at his friend Ronnie's house he
meets Ronnie's sister-in-law Tiffany Maxwell a young widow and recovering
sex addict who also just lost her job. They strike up an unusual friendship with
each other and eventually end up having romantic feelings for each other.
Pre Production
The Screenplay for this film was written and rewritten several times by the director
David O. Russell. Russell was drawn to the story because of the family relationships
and also because of the connection to his own son, who is bipolar and has OCD. The
idea came from the original book of the same name written by Matthew Quick. The
film was financed by The Weinstein Company and Mirage Enterprises. The Weinstein
Company is a very well known independent production company founded by Harvey
and Bob Weinstein and is responsible for producing pretty much most Oscar winning
films.
Distribution
Distibution companies for Silver Linings Playbook Worldwide:
A-Film Distribution (2013) (Netherlands) (theatrical)
Alliance Films (2012) (Canada) (theatrical)
Future Film (2013) (Finland) (theatrical)
Senator Filmverleih (2013) (Germany) (theatrical)
StudioCanal (2013) (France) (theatrical)
Weinstein Company, The (2012) (USA) (theatrical)
Ascot Elite Entertainment Group (2013) (Switzerland) (all media)
Aurum Producciones (2013) (Spain) (all media)
IPA Asia Pacific (2012) (Thailand) (all media)
Midget Entertainment (2012) (Denmark) (all media)
Tanweer Films (2012) (Bangladesh, Bhutan, India, Maldives, Nepal Pakistan Sri Lanka)
(all media)
Production
Silver Linings Playbook is based on the book with the same title written by Matthew
Quick. The Weinstein Company bought the rights to the book before it was published
and planned to have Sydney Pollack and Anthony Minghella produce it in 2008
however they both died. The film was produced by Bruce Cohen, Donna Gigliotti and
Jonathan Gordon and went into production on the 29th of August 2011. Silver Linings
Playbook had a budget of £13,253,352 and was shot on a 33-day schedule, filming
started on the 3rd of October and ended on the 11th of October. A more extreme and
very dark version was filmed and scenes were shot with DeNiro's character harsher or
warmer, as Russell worked with editor Jay Cassidy to set the balance they wanted.

Russell initially intended to make the film with Vince Vaughn and Zooey Deschanel,
but went on to make The Fighter instead. Mark Wahlberg was set to work with Russell
for the fourth time but had to drop out after delays in production created a scheduling
conflict. Anne Hathaway was cast as Tiffany Maxwell but due to scheduling conflicts
with The Dark Knight Rises, she dropped out. Other actresses who tested for the part
included Elizabeth Banks, Kirsten Dunst, Angelina Jolie, Blake Lively, Rooney Mara,
Rachel McAdams, Andrea Riseborough and Olivia Wilde. Russell didn't believe
Lawrence was suitable for the role. He thought Lawrence who was 21 at the time of
filming was too young to play against Cooper, but her audition changed his mind.
Russell compares Lawrence to the character Tiffany, describing her as confident but
one of the least neurotic people he knows, with the confidence and glimpses of
vulnerability needed to play Tiffany.
Exhibition
The film premiered at the 2012 Toronto International Film Festival on September 8,
2012 where it won the People's Choice Award. It received a limited release in the
United States on November 16, 2012, expanding wider later that week. The Weinstein
company initially planned an unusual wide release for Silver Linings Playbook, going
nationwide on an estimated 2,000 screens. They were encouraged by positive reviews
and hoping to capitalize on Thanksgiving to do more business. Instead, they took a
more slow-burn approach, opening in fewer theaters, expanding gradually, in a strategy
to build up word of mouth support. Continuing the slow release the film expands to 700
theaters on December 25. The film was given a fifteen certificate, there were no
problems with establishing a rating for Silver Linings Playbook none of the scenes in the
film were particularly controversial and none needed to be censored or restricted.

Silver Linings Playbook premiered at the 2012 Toronto International Film Festival to
highly positive critical reactions. The film has a "Certified Fresh" rating of 92% on Rotten
Tomatoes based on 199 reviews, with an average rating of 8.2/10. Metacritic, which
assigns a weighted mean rating out of 100 to reviews from mainstream critics, the film
holds an average score of 81%, based on reviews from 45 critics, indicating "universal
acclaim." Cooper, Lawrence, DeNiro and Weaver have all been lauded for their
performances, with praise especially reserved for Cooper and Lawrence. Russell's
direction has also been widely acclaimed. Silver Linings Playbook has been nominated
for 8 Oscars including Best Picture and best director and is considered a critical success.

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Silver linings case study

  • 1.
  • 2. Silver Linings Playbook – Case Study Silver Linings Playbook is an American romantic comedy – drama. It tells the story of Pat Solatano (Bradley Cooper) who has bipolar and has just been released from a mental health facility after eight months of treatment into the care of his parents. He learns that his wife, Nikki has moved away and his father, Pat Sr. (Robert De Niro), is out of work and resorting to bookmaking to earn money. After being invited to a dinner at his friend Ronnie's house he meets Ronnie's sister-in-law Tiffany Maxwell a young widow and recovering sex addict who also just lost her job. They strike up an unusual friendship with each other and eventually end up having romantic feelings for each other.
  • 3. Pre Production The Screenplay for this film was written and rewritten several times by the director David O. Russell. Russell was drawn to the story because of the family relationships and also because of the connection to his own son, who is bipolar and has OCD. The idea came from the original book of the same name written by Matthew Quick. The film was financed by The Weinstein Company and Mirage Enterprises. The Weinstein Company is a very well known independent production company founded by Harvey and Bob Weinstein and is responsible for producing pretty much most Oscar winning films.
  • 4. Distribution Distibution companies for Silver Linings Playbook Worldwide: A-Film Distribution (2013) (Netherlands) (theatrical) Alliance Films (2012) (Canada) (theatrical) Future Film (2013) (Finland) (theatrical) Senator Filmverleih (2013) (Germany) (theatrical) StudioCanal (2013) (France) (theatrical) Weinstein Company, The (2012) (USA) (theatrical) Ascot Elite Entertainment Group (2013) (Switzerland) (all media) Aurum Producciones (2013) (Spain) (all media) IPA Asia Pacific (2012) (Thailand) (all media) Midget Entertainment (2012) (Denmark) (all media) Tanweer Films (2012) (Bangladesh, Bhutan, India, Maldives, Nepal Pakistan Sri Lanka) (all media)
  • 5.
  • 6. Production Silver Linings Playbook is based on the book with the same title written by Matthew Quick. The Weinstein Company bought the rights to the book before it was published and planned to have Sydney Pollack and Anthony Minghella produce it in 2008 however they both died. The film was produced by Bruce Cohen, Donna Gigliotti and Jonathan Gordon and went into production on the 29th of August 2011. Silver Linings Playbook had a budget of £13,253,352 and was shot on a 33-day schedule, filming started on the 3rd of October and ended on the 11th of October. A more extreme and very dark version was filmed and scenes were shot with DeNiro's character harsher or warmer, as Russell worked with editor Jay Cassidy to set the balance they wanted. Russell initially intended to make the film with Vince Vaughn and Zooey Deschanel, but went on to make The Fighter instead. Mark Wahlberg was set to work with Russell for the fourth time but had to drop out after delays in production created a scheduling conflict. Anne Hathaway was cast as Tiffany Maxwell but due to scheduling conflicts with The Dark Knight Rises, she dropped out. Other actresses who tested for the part included Elizabeth Banks, Kirsten Dunst, Angelina Jolie, Blake Lively, Rooney Mara, Rachel McAdams, Andrea Riseborough and Olivia Wilde. Russell didn't believe Lawrence was suitable for the role. He thought Lawrence who was 21 at the time of filming was too young to play against Cooper, but her audition changed his mind. Russell compares Lawrence to the character Tiffany, describing her as confident but one of the least neurotic people he knows, with the confidence and glimpses of vulnerability needed to play Tiffany.
  • 7. Exhibition The film premiered at the 2012 Toronto International Film Festival on September 8, 2012 where it won the People's Choice Award. It received a limited release in the United States on November 16, 2012, expanding wider later that week. The Weinstein company initially planned an unusual wide release for Silver Linings Playbook, going nationwide on an estimated 2,000 screens. They were encouraged by positive reviews and hoping to capitalize on Thanksgiving to do more business. Instead, they took a more slow-burn approach, opening in fewer theaters, expanding gradually, in a strategy to build up word of mouth support. Continuing the slow release the film expands to 700 theaters on December 25. The film was given a fifteen certificate, there were no problems with establishing a rating for Silver Linings Playbook none of the scenes in the film were particularly controversial and none needed to be censored or restricted. Silver Linings Playbook premiered at the 2012 Toronto International Film Festival to highly positive critical reactions. The film has a "Certified Fresh" rating of 92% on Rotten Tomatoes based on 199 reviews, with an average rating of 8.2/10. Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the film holds an average score of 81%, based on reviews from 45 critics, indicating "universal acclaim." Cooper, Lawrence, DeNiro and Weaver have all been lauded for their performances, with praise especially reserved for Cooper and Lawrence. Russell's direction has also been widely acclaimed. Silver Linings Playbook has been nominated for 8 Oscars including Best Picture and best director and is considered a critical success.