1. Top Ten Trends in OnlineTop Ten Trends in Online
Marydee OjalaMarydee Ojala
Editor-in-chief, Online Searcher:Editor-in-chief, Online Searcher:
Information Discovery,Information Discovery,
Technology, StrategiesTechnology, Strategies

2. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Online is EverywhereOnline is Everywhere
Online and ONLINEOnline and ONLINE
Online and SearchOnline and Search
Search and GoogleSearch and Google
Where is research?Where is research?

3. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Information ExplosionInformation Explosion
Too much informationToo much information
Running through my brainRunning through my brain
Driving me insaneDriving me insane
More types of informationMore types of information
More & different search enginesMore & different search engines
Volume increasing exponentiallyVolume increasing exponentially
Information overlookInformation overlook

4. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Social SearchSocial Search
Driving search algorithmsDriving search algorithms
Communication mediumCommunication medium
NewsNews
Curation functionCuration function
Recommendation enginesRecommendation engines

5. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
PersonalizationPersonalization
Making search relevant to youMaking search relevant to you
My search results aren’t your searchMy search results aren’t your search
resultsresults
Empowering users, raising expectationsEmpowering users, raising expectations

6. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
CollaborationCollaboration
Living an online lifeLiving an online life
Everyone is on the gridEveryone is on the grid
Working collaboratively is facilitated byWorking collaboratively is facilitated by
web technologyweb technology
Limits to sharingLimits to sharing

7. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
DisaggregationDisaggregation
No more one stop shopNo more one stop shop
Specialized search engines, verticalSpecialized search engines, vertical
search enginessearch engines
Data fragmentationData fragmentation
Locks on the information doors (SEO,Locks on the information doors (SEO,
registration, subscription)registration, subscription)

8. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
ConsolidationConsolidation
In the premium content space,In the premium content space,
acquisitions are seen as road to growthacquisitions are seen as road to growth
rather than creating new productsrather than creating new products
Thomson Reuters, Reed Elsevier,Thomson Reuters, Reed Elsevier,
ProQuestProQuest
Could you start a new “database”Could you start a new “database”
company today?company today?

9. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Deep WebDeep Web
Paradox of hidden webParadox of hidden web
More information be surfacedMore information be surfaced
– Formats, language, companyFormats, language, company
More information is hiddenMore information is hidden
– Pay per view, privacy, redactedPay per view, privacy, redacted

10. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
VisualizationVisualization
Searching for visual informationSearching for visual information
Viewing results visuallyViewing results visually
Not everyone is wedded to textNot everyone is wedded to text

11. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Past Becomes PresentPast Becomes Present
Historical materials now on the webHistorical materials now on the web
Massive digitization projectsMassive digitization projects
More fragmentationMore fragmentation
FindabilityFindability

12. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
New Skill SetNew Skill Set
Advanced search skillsAdvanced search skills
Knowing where the hidden web can beKnowing where the hidden web can be
foundfound
Understanding when to use premiumUnderstanding when to use premium
contentcontent
Incorporate new skills without losing oldIncorporate new skills without losing old
skillsskills

13. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Information ProfessionalsInformation Professionals
Must stay abreast of technologyMust stay abreast of technology
developmentsdevelopments
Must stay current with content changesMust stay current with content changes
Must do more than researchMust do more than research
– Analysis, synthesis, executive summary,Analysis, synthesis, executive summary,
bullet pointsbullet points
Critical thinkingCritical thinking
Peripheral visionPeripheral vision

14. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011
Contact DetailsContact Details
Marydee OjalaMarydee Ojala
Editor-in-chief, Online Searcher:Editor-in-chief, Online Searcher:
Information Discovery, Technology,Information Discovery, Technology,
StrategiesStrategies
(www.infotoday.com/onlinesearcher)(www.infotoday.com/onlinesearcher)
Co-chair, Internet Librarian International (Co-chair, Internet Librarian International (
www.internet-librarian.comwww.internet-librarian.com))
marydee@xmission.commarydee@xmission.com