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Top Ten Learning Questions

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Allan Joel Morales

This document contains 10 questions about marketing strategies and plans, along with their answers. The questions cover topics like the value delivery process, core competence, the marketing plan components, strategic planning, and different growth strategies. The document is intended as a learning tool to help understand key concepts for developing marketing strategies and plans.

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TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
1. The first phase in value creation and value delivery sequence is_________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. In Core Competence the essence is to _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The following are the Primary relevant activities in the Value Chain concept except ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Which of The following is False? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. A world class hospital slogan of “ Where Patients are Partners” is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. The medical center’s goal of offering a wellness package is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. The recent entry of Metro Pacific into the healthcare business with acquisition of some major medical center is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
ANSWERS to TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
1. The first phase in value creation and value delivery sequence is_________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. In Core Competence the essence is to _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The following are the Primary relevant activities in the Value Chain concept except ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Which of The following is False? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. A world class hospital slogan of “ Where Patients are Partners” is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. The medical center’s goal of offering a wellness package is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. The recent entry of Metro Pacific into the healthcare business with acquisition of some major medical center is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010

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Top Ten Learning Questions

  • 1. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
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  • 12. ANSWERS to TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
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  • 23. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010