Why the hell do you need a personal brand - Top Personal Branding Presentation to the LinkedIn article at http://www. http://www.toppersonalbranding.com/en/

1. Why the hell…

3. People don’t buy what you do.
They buy why you do it!

4. http://www.ted.com/talks/simon_sinek_how_great_lea
ders_inspire_action

6. IMPULSE FIRST
MOMENT
OF TRUTH
SECOND
MOMENT
OF TRUTH
FIRST MEETING RELATIONSHIP
ZERO MOMENT OF TRUTH
Before the meeting
If you are not visible at
the Zero Moment ofTruth
you might not have that
meeting.

10. Influences & inspires
others

11. Delivers unique
and relevant content

12. Creates your own
competitive advantage…

14. http://www.TopPersonalBranding.com