Develop a strong relationship with your target audience with strategic PR Promotion for ICO. Get better media coverage through effective storytelling and establish a personal touch. Reach out to Blockchain App Factory for implementing result-oriented strategies.

1. How to Use Press Release
to Promote Your ICO

2. Introduction
• The intense competition in the cryptocurrency industry
has prompted firms to think out-of-the-box to promote
their ICO across the masses.
• Though there are so many tools available, PR is ideal
due to its capacity to get a higher reach at an effective
cost.
• Let us have an overview of using PR marketing for
ICO

3. Hurdles to meet from clients ahead of
promoting ICO by utilizing PR
• Project awareness - The project needs coverage in the leading
newspapers and magazines through proper communication of facts.
• Limitations on advertising - Since major tech companies such as
Facebook, Google and Twitter have banned ICO advertisements, it
becomes tougher to promote ICO’s.
• Lack of knowledge - An average investor will not trust an ICO
owing to the rise in the number of frauds and scams. The validation
of the target audience must be earned in a hard way.
• Understanding the mindset of the audience - While token
investors will look for viable opportunities to make profits, some
investors will be more interested in the functionality of a project.
Hence, support is needed from both amateur and professional
investors.

4. Factors to consider while implementing
PR for ICO
• Figure out the costs - Prepare the right budget according to your
operational scope. Results will take some time and cannot be achieved
overnight.
• Form a well-versed team - Make sure that your team members know
the changing trends that are shaping the future of blockchain and
cryptocurrency. Generate creative and unique content.
• Concentrate on storytelling - Have a common theme to please your
investors. Ensure that there is adequate focus on problem-solving and
share details about the impact your solution can have on the world.
Divide your audience into different segments and pitch your benefits.
• Use PR as a part of a strategy - PR should not run the entire
campaign. It is a complementary tool and must eliminate uncertainty in
the minds of investors. Build a personal brand by creating awareness
about your project.

5. The Top Pr Marketing Tactics for ICO
• Guest posting - Showcase your expertise by posting content on
popular crypto news sites. Communicate interesting insights about
the massive potential of your project.
• Sponsored posting - This involves circulating a series of articles,
advertisements and marketing campaigns done on prominent
websites. It leads to higher traffic and a better reach.
• Discussion forums - Content on latest topics can be posted in
highly frequented discussion forums on Bitcointalk, Reddit and
Quora. Apart from sharing knowledge, timely updates of your
project can also be mentioned.
• ICO calendar sites - Utilize websites such as ICObench and
ICOmarks which carry reviews and ratings about all the ICO’s.
Information about events, token sales and Pre-ICO’s would be
available for all the industries.

6. How Pr Can Prove to Be a Big Difference for ICO
• An average investor will get to know the benefits offered by
the project, experience of the team members and the
advantages of the product.
• The message is easily understood in the absence of technical
jargon. A broader perspective is achieved as interesting
solutions are shared along with facts and information being
published.
• A positive brand image would be built which leads to better
user engagement. PR also helps in managing crisis by
maintaining a positive image.
• Since unique aspects of a project are promoted, PR helps in
retaining the attention of the target market for a longer time.
Through consistent efforts, new clients can be tapped.

7. Internal Changes to Make Before Implementing
Pr for ICO
• Form a well-versed team with proven experience who
can impress investors and journalists with their track
record.
• Apart from posting content on various channels, try to
organize events or conferences for positioning your
firm effectively.
• Publicize your core strengths on editorial websites
which accept both content and advertisements.
• Keep track of the trends in the industry and make
your marketing plan as flexible as possible to align
with future changes.

8. Why choose Blockchain App Factory
to execute PR for ICO
• They have a wonderful track record and have raised a record amount
of funds for many clients.
• Their marketing team is up to date with the changes occurring around.
They can battle uncertainty at short notice and ensure effectiveness in
promotion and fundraising.
• Apart from fulfilling your business objectives of generating a higher
return on investment, they will create value addition for your product
and improve the standards used in various processes.
• They maintain constant communication with the clients regarding the
progress of the project. 24X7 technical support is provided in multiple
languages to resolve any queries.

9. CONTACT US
Website : https://www.blockchainappfactory.com/
pr-service-for-ico
Email Id : info@blockchainappfactory.com
Contact No : +91 6382 665 366