The document lists the top 10 Facebook pages for cosmetic brands in March 2012 ranked by total engagement, providing the brand name, total engagement, number of fans, and predominant media type used in posts which was primarily statuses for most pages. Bath & Body Works had the highest total engagement of 165,967 with 3.7 million fans mostly using status updates.

1. TOP FACEBOOK PAGES
SEGAP KOOBECAF POT
COSMETIC INDUSTRY - WORLDWIDE
BRAND TOTAL ENGAGEMENT N.FAN MEDIA TYPE
1 Bath And Body Works 165.967 3.659.499 status (98,4%)
2 Sensational Maybelline 118.816 641.570 status (49,5%)
3 L’Oréal Paris Brasil 103.230 2.994.258 status (83,9%)
4 O’ Boticário 87.446 585.736 photo (70,2%)
5 Maybelline New York 75.220 2.378.881 status (61,7%)
6 MAC Cosmetics 68.382 3.233.562 status (45,4%)
7 MARY KAY 53.376 829.869 status (89%)
8 Sephora 52.517 2.995.525 status (86,8%)
9 Carol‘s Daughter 48.628 720.889 status (80,3%)
10 OPI 30.898 585.863 status (54,1%)
Fonte: Period: March 2012