This document outlines marketing campaigns run by various brands at cafes. It describes objectives, duration, scope, touchpoints used, and key activities for campaigns by Toyota, Axe, Bajaj, Nissan, Nike, Cadbury, Xbox, ITC Fiama, Sony, HUL, Logitech, Vodafone, Samsung, Apple, Tata, MTS, Croma, Yahoo, Zee TV, Airtel, Tata Indicom, Ceat, and Fastrack. Common touchpoints included tent cards, standees, kiosks, promotions, and product/brand visibility materials. Campaigns aimed to promote new products/services, build awareness, and generate leads through

1. Top Campaigns

2. Brands

3. Brands

4. Toyota
Campaig n Obje c tive : New car launch “Etios”
Campaig n Duratio n : 2 Months
S c o pe Of Cafe s : 180 cafes and 60 Xpress outlets
Campig n Dynamic s : Database collection, immediate gratification of coffee coupon to
the customer.(111000+le ads g e ne rate d)
To uc h Po ints At Cafe s : Dangler, drop box, table sticker, leaflets, coupons

5. Toyota
Dangler Table Mat

6. Toyota
Leaflet Drop Box
Free
Coffee
Coupon

7. Axe
Campaig n Obje c tive : Axe Twist Launch “New Fragrance”
Campaig n Duratio n :1 Months
S c o pe Of Cafe s : 50 Cafes
Campig n Dynamic s : TRI COLOR BEVERAGE “AXE Twist”, on Purchase Of 2
Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card Was
Given Out To Each Customer.
To uc h Po ints At Cafe s :Tent Cards / Coasters / Fragrance Cards / 2 Drinks Free
Glass

8. Axe
Tent Card
Axe Beverage- Twister

9. Bajaj Pulsar
Campaig n Obje c tive : Bike re-launch “pulsar 135cc”
Campaig n Duratio n : 1 Month
S c o pe o f Cafe s : 35 Cafes for bike display,150 cafes for static visibility.
Camping Dynamic s : Lead generation through promoter in 35 cafes and branding
exercise. (7500 le ads g e ne rate d)
To uc h Po ints at Cafe s : Standee , bike display, promoter, tent card on tables.

10. Bajaj Pulsar
Bike Display

11. Bajaj Pulsar
Standee

12. Bajaj Pulsar
Tent Cards

13. Nissan Micra
Campaig n Obje c tive : New car launch “Micra”
Campaig n Duratio n : 1 Months
S c o pe o f Cafe s : 150 Cafes.
Campig n Dynamic s : Branding at cafes.
To uc h Po ints at Cafe s : Tent card on tables

14. Nissan Micra
Tent Cards

15. Nike
Campaig n Obje c tive : New sports apparel launch
Campaig n Duratio n: 1 Months
S c o pe o f Cafe s : 70 Cafes.
Campig n Dynamic s : “Q-codes” on wall visual and standee for customer
downloads to account for clicks on print media.(Q – codes technology was used in
a medium for the first time)
To uc h Po ints at Cafe s : Wall visual and standee at cafes

16. Nike
Wall Visual

17. Nike
Standee

18. Cadbury 5 Star
Campaig n Obje c tive : Customer Engagement For Fun Aspect Of The Brand.
Campaig n Duratio n : 1 Month
S c o pe Of Cafe s : 200
CAMPIGN Dynamic s : Each Table Had A J igsaw Puzzle To Be Solved For A Contest
And Winners Were Gratified By The Brand.
To uc h Po ints At Cafe s : J igsaw Puzzle Mat At The Tables

19. Cadbury 5 Star
Cadbury Puzzle

20. Cadbury 5 Star
Table Mat

21. X-Box
Campaig n Obje c tive : To reach out to the customer for product experience.
“GAMING ZONE”
Campaig n Duratio n : 6 MONTHS
S c o pe o f Cafe s : 10
Campig n Dynamic s : The customer could play the games on X BOX and would share
their feedback.(very prime high footfall cafes were targeted and there was immense
response to the gaming zone)
To uc h Po ints at Cafe s : table sticker with play creative, X Box installed at cafes.

22. X-Box
Kiosk

23. X-Box
Kiosk

24. ITC- Fiama
Campaig n Obje c tive :Product And Brand Launch
Campaig n Duratio n : 2 Months
S c o pe o f Cafe s : 150 Cafes
Campaig n Dynamic s : To Target All Female Customer Walk Ins At Cafes With
Instant Gratification By The Brand.
To uc h Po ints at Cafe s : Sampling Of Fiama/ Vivel Gift Packs To Female
Customers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.

25. ITC- Fiama
Wall Visual Drop Box
Standee

26. ITC- Fiama
Sampling Poster Tent Card
Leaflet

27. Sony- PSP
Campaig n Obje c tive : To venture an interesting campaign that could establish direct
contact with the customers.
Campaig n Duratio n : 1 month
S c o pe o f Cafe s : 60 Cafes
Campaig n Dynamic s : Sony PSP was installed at all tables for the customer to
experience the product.
To uc h Po ints at Cafe s : Promoter/tent card/floor sticker

28. Sony- PSP
Tent Card
Floor Stickers

29. Sony- PSP
Tent Card

30. HUL- Fair & Lovely
Campaig n Obje c tive : Product & brand launch “forget marks”
Campaig n Duratio n: 45 Days
S c o pe o f Cafe s ; 125 Cafes
Campig n Dynamic s : From a teaser at the café to direct customer contact to
emphasis “forget marks”
To uc h Po ints at Cafe s : Dangler/ tissue paper holder/ tent card/ push pull

31. HUL- Fair & Lovely
Danglers

32. HUL- Fair & Lovely
Push- Pull
Tissue Paper

33. Logitech
Campaig n Obje c tive : Product launch “MP3”
Campaig n Duratio n: 1 Month
S c o pe o f Cafe s : 16 Cafes
Campig n Dynamic s : A promoter would approach the interested customers to explain
the product features
To uc h Po ints at Cafe s : Kiosk & promoter/ danglers / push/pull stickers on the front
glass façade / table stickers – on all the tables

34. Logitech
Push- Pull
Kiosk

35. Vodafone
Campaig n Obje c tive : “Blackberry blast-we’re the blackberry boys”
Campaig n Duratio n : 2 Months
S c o pe o f Cafe s : 150 Cafes
To uc h Po ints at Cafe s : Glass façade poster on the entrance door / tent card/
poster on notice board.

36. Vodafone
Tent Card Poster
Glass Facade

37. Samsung
Campaig n Obje c tive : Launch of a handset “ Brand launch”
Campaig n Duratio n: 1Year
S c o pe o f Cafe s : 100 Cafes
Campig n Dynamic s : Static branding for new handset launch.
To uc h Po ints at Cafe s : Wall visual /branding for static visibility

38. Samsung
Wall Visual

39. Apple I Mac
Campaig n Obje c tive : Launch of I-Mac “product launch”
Campaig n Duratio n : 1 Month
S c o pe Of Cafe s : 55 Cafes
Campaig n Dynamic s : The promoter was interacting with the customers to
showcase the features of the product.
To uc h Po ints At Cafe s : Kiosk, standee, leaflets, promoter, tent card

40. Apple I Mac
Standee
Tent Card
Leaflet

41. Tata Photon
Campaig n Obje c tive : New service launch ( data card-photon+)
Campaig n Duratio n : 1 Month
S c o pe o f Cafe s : 121 Cafes
Campaig n Dynamic s : Photon demo at cafes where the promoter interacted for
leads and explaining product features.
To uc h Po ints at Cafe s : Bill folder sticker / standee / badges on team member /
kiosk/promoter

42. Tata Photon
Standee
Promoter

43. MTS
Campaig n Obje c tive : To promote the new service launched and to generate leads.
Campaig n Duratio n : 3 Months
S c o pe o f Cafe s : 150 Cafes
Campaig n Dynamic s : The promoter explained the features and the customer could
access the demo and all the leads were converted on spot.
To uc h Po ints at Cafe s : Interactive kiosk / promoter / sale of products

44. MTS
Tent Card
Promoter
& Kiosk

45. Croma
Campaig n Obje c tive : Awareness of Croma outlet and offers in vicinity.
Campaig n Duratio n : Annual
S c o pe af Cafe s : Annual deal
Campig n Dynamic s : Store to store branding for each Croma outlet that opens
near CCD.
To uc h Po ints at Cafe s : Table stickers/standees with leaflets for latest offers.

46. Croma
Table Sticker

47. Yahoo
Campaig n Obje c tive : To promote new applications on yahoo.
Campaig n Duratio n: 2 Months
S c o pe o f Cafe s : 50 Cafes
Campaig n Dynamic s : Every customer contact was established with a coaster
with each beverage and there were heavy download of the application.
To uc h Po ints at Cafe s : Coasters with every beverage and blu-fi downloads.

48. Yahoo
Leaflet

49. ZEE T.V- Sa Re Ga
Campaig n Obje c tive : Promoting the show and the SMS contest.
Campaig n Duratio n: 1 Month
S c o pe o f Cafe s : 120 Cafes
Campaig n Dynamic s : Mike danglers to create the singers zone at cafes.
To uc h Po ints at Cafe s : Mike danglers / tent cards contest contestant / Ahmedabad
Bhopal/finale gift hamper / the winner of the contest got the opportunity to attend the
finale and was given a hamper by the special guest of the show.

50. ZEE T.V- Sa Re Ga
Dangler
Tent Card

51. ZEE T.V- Sa Re Ga
Mike Danglers
Standee

52. Airtel Broadband
Campaig n Obje c tive : To launch new services of Airtel
Campaig n Duratio n: 1 Month
S c o pe o f Cafe s : 150 Cafes
Campaig n Dynamic s : To reach out to customers at cafes for new service
launch.
To uc h Po ints at Cafe s : Tent cards at cafes

53. Airtel Broadband
Tent Card

54. Tata Indicom
Campaig n Obje c tive : To Create Awareness.
Campaig n Duratio n: 1 Mo nth
S c o pe o f Cafe s : 100 Cafes
Campaig n Dynamic s : Promoter Would Explain The New Features,
Applications, services.
To uc h Po ints at Cafe s : Interactive Table Kiosk For Customers To Access
Demo In Groups.

55. Tata Indicom
Table Kiosk

56. Ceat
Campaig n Obje c tive : To spread the awareness of “Superior Bike Grip Tyres”
Campaig n Duratio n: 3 Months
S c o pe o f Cafe s : 150 Cafes
Campaig n Dynamic s : The tent card attracted the customer mobile without
causing any harm to the devices, an exclusive hot beverage was served in winter
season in Ceat mugs/to further engage the customers there was a coffee table
book guide of safe driving
To uc h Po ints at Cafe s : Ceat ceramic cups with hot beverage/magic pad tent
cards/coffee table book

57. Ceat
Ceat Mugs
Ceat Beverage
Coffee Table Book

58. Fastrack
Campaig n Obje c tive : Eye-gear and watches launch
Campaig n Duratio n: 1 Month
S c o pe o f Cafe s : 70 Cafes
Campaig n Dynamic s : Static visibility of Fastrack youth products at cafes
To uc h Po ints at Cafe s : Wall visual/ standee/ table sticker

59. Fastrack
Chairback
Standee
Leaflet

60. Fastrack
Wall Visual
Table Sticker Tent Card

61. Maybelline
Campaig n Obje c tive : New product launch “Whitestay UV”
Campaig n Duratio n: 1 Month
S c o pe o f Cafe s : 120 Cafes
Campaig n Dynamic s : Kappi Nirvana – beverage integration with Maybelline.
To uc h Po ints at Cafe s : Danglers/side menu card promoting the beverage-Kappi
Nirvana / standee and bill counter tent card.

62. Maybelline
Dangler
Standee

63. Maybelline
Side Menu Card
Leaflet &
Tent Card Bill Counter
Tent Card

64. Hulk- Movie
Campaign Objective: Movie promotion. “Incredible hulk”
Campaign Duration: 1 month
Scope of Cafes: 130 cafes
Campign Dynamics: Beverage integration “hulk sponsored-green apple soda”
Touch Points at Cafes: Danglers /table sticker/ hulk goodies – C.D and Hulk
shape pens Ith every beverage/ hulk – green apple soda.

65. Hulk- Movie
Table Sticker
Sample

66. Hulk- Movie
Dangler