This document discusses common mistakes restaurants make with their websites and provides recommendations for improvement. It outlines three core elements of an effective restaurant website: usability, SEO, and branding/image. The top five mistakes are then discussed: losing control of the domain, using a splash page, including music/video/flash, only having PDF menus, and failing to update the site. Recommendations are provided such as making the site mobile friendly, using HTML menus instead of PDFs, keeping content dynamic and fresh through blogging/video, and focusing SEO efforts on keywords and local searches.
Empower the Athlete - Recruiting PlaybookMark Moreno
“The recruiting process rewards student-athletes who start early and are proactive. Create a roadmap of what you need to do and when, then follow it!”
Brett Nicol, Founder of Empower the Athlete
Brett@EmpowerTheAthlete.com
(415) 800-7794
Empower the Athlete - Recruiting PlaybookMark Moreno
“The recruiting process rewards student-athletes who start early and are proactive. Create a roadmap of what you need to do and when, then follow it!”
Brett Nicol, Founder of Empower the Athlete
Brett@EmpowerTheAthlete.com
(415) 800-7794
Crystal light Mocktails. New beverage innovation from Kraft Foodservice. For more information be sure to contact Fred Steel email:Fred.Steel1@kraft.com
Video Marketing and SEO (Search engine optimization) is where it's at these days. But as a small business, how can you create a quality, professional-looking video on a shoestring budget? And how can you use video to drive traffic to your website and ultimately grow your business?
Joe Frost, a self-proclaimed “Idea Guy” and the co-founder of V180 Media, joins us on this Small Business Marketing 101 webinar on the 5 Secrets to Video Marketing the Agencies and Production Companies Won't Tell You.
In 30-minutes you'll learn how to create engaging video content including:
• Make your website 53 x more likely to appear on the first page of Google Search results.
• Get the most out of your video shoots.
• Grow qualified traffic and generate more sales.
Company presentation given on the best practices and problem faced when performing on page technical SEO. A little bit on productivity thrown in at the end because I'm fascinated with that study as well.
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Melanie Phung
Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
Crystal light Mocktails. New beverage innovation from Kraft Foodservice. For more information be sure to contact Fred Steel email:Fred.Steel1@kraft.com
Video Marketing and SEO (Search engine optimization) is where it's at these days. But as a small business, how can you create a quality, professional-looking video on a shoestring budget? And how can you use video to drive traffic to your website and ultimately grow your business?
Joe Frost, a self-proclaimed “Idea Guy” and the co-founder of V180 Media, joins us on this Small Business Marketing 101 webinar on the 5 Secrets to Video Marketing the Agencies and Production Companies Won't Tell You.
In 30-minutes you'll learn how to create engaging video content including:
• Make your website 53 x more likely to appear on the first page of Google Search results.
• Get the most out of your video shoots.
• Grow qualified traffic and generate more sales.
Company presentation given on the best practices and problem faced when performing on page technical SEO. A little bit on productivity thrown in at the end because I'm fascinated with that study as well.
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Melanie Phung
Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
As seen from Google analytics, half of the website searches are being done from mobile devices. 2017 projects a year where more users prefer to use mobile devices when browsing the internet than using desktop computers.
#SEO #SEOBites #SEOupdates #mobileSEO #videoSEO #SEO2017
For more videos, you can visit our website blogs:
http://seo-bites.com/blog/
In this introduction to SEO, we cover a few basic SEO concepts while giving very practical examples and tools.
Covered topics are:
- robots / spiders, PageRank and TrustRank ;
- keyword planification: how to choose good keywords for your SEO strategy ;
- On-site optimisation: how you should optimise your website, from a technical and content point of view to improve your ranking in the SERPs.
10 Tactics for Surviving & Thriving in GoogleJen Keller
Google’s search results are vastly different today than they were two years ago. There are new kinds of results (knowledge graph, rich snippets, carousels, verticals, etc) and updated SEO best practices (microdata, backlinking, anchor text, keywords, etc). This presentation explains the relatively recent Google algorithm updates and their potentially devastating effects on non-compliant websites. Plus, it covers 10 sure-fire SEO tactics you can implement to survive and thrive in Google’s ever-changing world. (March 2014)
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Similar to Top 5 Website Mistakes By Restaurants (20)
Understanding the Different Kinds of Beef in the MarketplaceMark Moreno
The U.S. beef industry offers products that appeal to potential
customers. It accomplishes this through fresh beef identified
by different USDA quality grades (Prime, Choice and Select),
company brands and production methods (conventional, natural,
grass-finished and organic).
The taste, texture, tenderness and other properties of products
carrying these designations can vary, and marketers may
capitalize on the attributes that objectively describe their
products and their production methods. That’s the nature
of marketing.
It is important, though, that proponents of these types of
production methods not misrepresent their beef or beef from
animals raised conventionally. To claim conventional beef
is inferior because it contains minute additional quantities
of certain chemicals (e.g., hormones or pesticides), when the
amounts are insignificant and proven safe by science is not
appropriate. To say that grass-finished beef is superior because
it contains minute additional quantities of certain chemicals
(e.g., conjugated linoleic acid or vitamin E) when it is not
reasonably possible to eat enough to improve personal health,
also is not appropriate.
The U.S. beef industry has a wide variety of types of beef from
which consumers can choose, all of which are safe, wholesome
and nutritious. Conventional, natural, grass-finished and organic
beef are defined by production and marketing distinctions, not
by nutritional or safety differences.
http://www.beefresearch.org/CMDocs/BeefResearch/Beef%20Choices.pdf
The Facts; Busting the Grass-fed Beef MythsMark Moreno
Marketing claims that grass-fed beef is healthier or
more eco-friendly are a myth. Grain-fed and grassfed
beef are defined by production, marketing and
taste distinctions, not by nutritional or environmental
differences. The No. 1 reason consumers purchase beef
is taste. Grain-fed beef, like the Certified Angus Beef ®
brand, delivers the superior taste consumers desire.
Memorandum Opinion Sysco US Foods Merger / AcquisitionMark Moreno
Americans eat outside of their homes with incredible frequency. The U.S. Department of Commerce, for instance, recently reported, for the first time since it began tracking such data, that Americans spent more money per month at restaurants and bars than in grocery stores. 1 Of course,
Americans eat out at many other places, too-sports arenas, school and workplace cafeterias, hotels and resorts, hospitals, and nursing homes, just to name a few. The foodservice distribution industry supplies food and related products to all of these locations. Foodservice distribution is
big business. In 2013, the market grew to $231 billion. By some estimates, there are over 16, 000 companies that compete in the foodservice distribution marketplace.
The two largest foodservice distribution companies in the country are Defendants Sysco
Corporation ("Sysco") and US Foods, Inc. ("USF"). Both are primarily "broadline" foodservice distributors. As the name implies, a broadline foodservice distributor sells and delivers a "broad" array of food and related products to just about anywhere food is consumed outside the home.
In 2013, Sysco's broadline sales were over 40 billion and USF's were over 20 billion.
Order Granting Preliminary Injunction Sysco US FoodsMark Moreno
After considering the extensive record in this matter
and the parties’ legal arguments, the court finds that the FTC has carried its burden of showing that a preliminary injunction of the proposed merger between Sysco and US Foods is in the public interest. The FTC has shown that there is a reasonable probability that the proposed merger will
substantially impair competition in the national customer and local broadline markets and that the equities weigh in favor of injunctive relief. The court’s reasoning is set forth in the accompanying Memorandum Opinion. Because the Memorandum Opinion likely contains “competitively sensitive information” of Defendants and third parties, Protective Order Governing Confidential Material, ECF No. 87 ¶ 1, the court has issued the Memorandum Opinion under seal to allow the parties to propose redactions of competitively sensitive information. The parties shall meet and confer and present to the court proposed redactions to the Memorandum Opinion no later than 5:00 p.m. on June 25, 2015. After considering the proposed redactions, the court will issue a public version of the Memorandum Opinion on June 26, 2015.
Sysco - US Foods PROPOSED FINDINGS OF FACT AND CONCLUSIONS OF LAWMark Moreno
The evidence is overwhelming that the proposed merger is intended to capture the enormous efficiencies in excess of $1 billion in cost savings that will occur when Sysco and US
Foods combine These savings will enable the merged entity to compete more effectively including by lowering prices to the benefit of their customers. With the exception of handful of suspect customer and competitor declarations procured by the FTC speculating that prices might go up there is no evidence that prices will increase as result of the
Affordable Care Act - Next Steps for RestaurateursMark Moreno
Understanding the ACA and “operationalizing” it in a
restaurant business will be challenging. The Treasury
Department and Internal Revenue Service published final
regulations in February and March that provide the rules
by which employers will comply with the employer-mandate
and employer-reporting requirements.
Getting Out of PA-DSS Scope and Eliminating the High Cost of EMV: What you need to know
by Mike English
Executive Director, Product Development
Heartland Payment Systems
FTC Complaint Sysco US Foods AcquisitionMark Moreno
Respondents are—by a wide margin—the two largest broadline foodservice distributors in the United States and each other’s closest competitor. Sysco and US Foods are the
only two broadline distributors with nationwide networks of distribution centers, making them the best options for customers with facilities spread across the country.
Respondents also compete fiercely with one another in numerous local areas to serve independent restaurants and other foodservice customers.
MEET THE REVOLUTIONARY VENDING MACHINE WITH TOUCHSCREEN TECHNOLOGYMark Moreno
DIJI-TOUCH MAKES VENDING OPERATIONS A TOUCH MORE EXCITING. THIS INTERACTIVE MACHINE TURNS EVERYDAY SNACKING INTO A DYNAMIC VENDING EXPERIENCE.
Touchscreen Technology—Easy and fun to use.
Unique Engagement—Entertaining advertising and promotional content create memorable user experiences.
Remotely Monitor Machine Status and Inventory—Enjoy full analytics and reporting at your disposal.
Purchasing any technology can be confusing, and this applies to the purchase of a point-of-sale (POS) System. This document will provide you with a checklist of questions and information you should have discussed and/or documented before or as part of your purchasing process. The first document is a checklist of questions you should ask, and the second is a definition of terms for your purchase agreement. Both of these documents will help protect you and your business and help ensure that you make an appropriate
purchase from a qualified POS Systems provider. It is intended to clarify the terms of your agreement and avoid any misunderstanding on the scope or services and terms of the purchase agreement.
Bermar America Put a Sparkle into Wine by the Glass SalesMark Moreno
About
We believe that wine-by-the-glass should be served as the wine maker intended, freshly hand poured from the bottle with craft.
Mission
Have you ever been served a bad glass of wine ? Our mission is to help hospitality operators guarantee that they never serve that inferior experience, and to help them create 'moments of magic' in their wine service. We believe that the art and science of wine service should strive to elevate the wine experience to maximize enjoyment.
Description
At Bermar America we believe that wine-by-the-glass should be served fresh, and hand poured with craft just as a wine maker intended. We are committed to helping wine professionals create these ' moments of magic' with their wine service, and deliver the finest quality wine experience for their guests, . We provide our unique high precision wine preservation technology , Le Verre de Vin and Pod ...
General Information
Wine Preservation Systems and a company that stands for quality, service, education, and great wine!
a retrofit device developed by The
Madison Energy Group and a leading product
development company which reduces the energy
consumption of commercial grade coolers and
freezers.
Commercial refrigerators waste 15-30% of their
energy on up to 60% more cycles than necessary to
maintain food temperature at the appropriate
level.
Thermostats measure air temperature instead of
food temperature (air is less dense and fluctuates
significantly more
Reduced CO2 emissions
Reduced energy consumption
Endorsed by the Green Restaurant Association
@MadisonEnergy
Restaurant Trends 2014 by Restaurant BriefingMark Moreno
Hudson RieHle, Senior VP, Research & Knowledge Group, National Restaurant Association, predicts that the oPeRATinG enViRonMenT FoR ResTAuRAnTs in 2014 will continue on the same positive – but modest – growth path. “Overall, we’re certainly not looking at a rebound to prosperity, but things are headed in the right direction. Last year was the fourth consecutive year of growth for the restaurant industry, although modest. Moving into 2014, economic indicators such as real domestic product, real
disposable income, and employment growth remain positive.” Employment growth – which Hudson says shows signs of being somewhat higher in 2014 – is especially key for the industry because even a small uptick in employment translates into a greater ability for consumers to spend in restaurants.
Food & Water Watch Comment on Proposed Sysco US Foods MergerMark Moreno
Washington, D.C. — In response to the latest news of giant food corporations seeking to further consolidate, Food & Water Watch demanded that the U.S. Federal Trade Commission undertake a thorough and comprehensive analysis of the proposed merger between the two biggest U.S. foodservice distribution firms: Sysco Corp. and US Foods Holding Corp. These companies deliver food to restaurants, schools, hotels and other cafeteria and hospitality establishments.
In a letter sent yesterday to FTC Bureau of Competition Director Deborah Feinstein, Food & Water Watch outlines several antitrust concerns with the proposed corporate union that deserve close scrutiny; requests the agency to oppose the early termination of the antitrust review and urges federal regulators to extend the merger waiting period to thoroughly review the implications of the proposed merger. Food & Water Watch http://www.foodandwaterwatch.org/pressreleases/food-water-watch-slams-sysco-us-foods-merger/
Interesting mobile option to engage customers. Opt4Text™ is the premiere custom Mobile Marketing provider for your business. Text message marketing instantly connects your brand with your audience. The best part is that your message is as relevant as the moment you hit the send button.
You can link to a mobile website to utilize pictures, videos, songs or ringtones! No longer are the days of expired coupons or wishes that you were able to tell your audience about a emergency or special. It's time to call your audience into action!
HOUSTON, TX and ROSEMONT, IL – December 9, 2013 – Sysco Corporation [NYSE: SYY] and US Foods today announced an agreement to merge, creating a world-class foodservice company. The total enterprise value of the transaction is approximately $8.2 billion and the combination has been approved by the Board of Directors of each company.
One chef’s knife has been a champ in our kitchen for nearly two decades.
Can any other blade come close to offering what it does—and at a bargain price?
by Hannah Crowley
Therma-Tek Range Corporation may appear to be a new company in the market, but our tradition and combined experience spans more than 100 years. The owners are seasoned professionals in the design, development, manufacture and sale of commercial foodservice equipment. After selling and re-capitalizing their prior company; which was another well known and established manufacturer of residential and commercial cooking equipment, the owners decided to continue their tradition of success in manufacturing the highest quality foodservice cooking equipment with the formation of Therma-Tek Range Corporation. Our products carry this experience behind them, which sets them far ahead of our competition. The company represents quality, strength and performance, backed by unparalleled warranty and continued service. We carry a reputation in the marketplace for developing and delivering quality, value conscious, innovative products in a timely manner. We continuously emphasize research and development, as well as cutting edge product development, with a close understanding of market trends and needs.
Mercer—a company name highly regarded in the culinary
trade—is synonymous with quality, professional cutlery. A leader in the commercial market for more than 30 years, and the predominant supplier to more than 90% of culinary academies
in North America, Mercer brings you the finest tools used by
the industry.
World renowned commercially, Mercer historically supplied culinary education and professional chefs who have come to rely on the company for its distinct product offerings. Working closely with chef educators, chefs, and the leaders in this industry, Mercer constantly develops and expands its product lines to fulfill their needs. As the trend in the culinary arts continues to gain popularity, Mercer's new product offerings have allowed the company to expand its brand from the broadening professional base and to crossover into the consumer market. The ever-more-sophisticated home consumers are seeking those products used by the professionals. With a growing business in retail cutlery through gourmet, specialty, and department stores, Mercer's products are squarely positioned as high quality professional grade, but with a distinct value advantage.
The hallmark of Mercer's cutlery: exceptional quality in materials, unique design, and dedicated craftsmanship, honed to the exacting performance needs of the discriminating chef makes our products the undeniable choice for the professional and the enthusiast. Mercer is committed to delivering products and services that you can build on and
grow with.
Mercer Cutlery is a division of Mercer Tool Corp. This third generation family business which began as a small industrial company has evolved into a corporation with two distinct product ranges: Mercer Abrasives (www.mercerabrasives.com), the original industrial division offering bonded abrasives, coated abrasives and related products; and Mercer Cutlery, offering professional quality culinary tools and sets.
Today, Mercer's corporate commitment is summarized in these five words: Quality, Performance, Delivery, Service, and Price. The company will continue to offer products people know, use, and trust.
If you have comments, questions, or suggestions about Mercer, this website or any of our products, please e-mail us at: info@mercercutlery.com
Mercer—a company name highly regarded in the culinary
trade—is synonymous with quality, professional cutlery. A leader in the commercial market for more than 30 years, and the predominant supplier to more than 90% of culinary academies
in North America, Mercer brings you the finest tools used by
the industry.
World renowned commercially, Mercer historically supplied culinary education and professional chefs who have come to rely on the company for its distinct product offerings. Working closely with chef educators, chefs, and the leaders in this industry, Mercer constantly develops and expands its product lines to fulfill their needs. As the trend in the culinary arts continues to gain popularity, Mercer's new product offerings have allowed the company to expand its brand from the broadening professional base and to crossover into the consumer market. The ever-more-sophisticated home consumers are seeking those products used by the professionals. With a growing business in retail cutlery through gourmet, specialty, and department stores, Mercer's products are squarely positioned as high quality professional grade, but with a distinct value advantage.
The hallmark of Mercer's cutlery: exceptional quality in materials, unique design, and dedicated craftsmanship, honed to the exacting performance needs of the discriminating chef makes our products the undeniable choice for the professional and the enthusiast. Mercer is committed to delivering products and services that you can build on and
grow with.
4. Three core elements
Who is your your website for?
o Usability
o SEO
o Branding/Image/Security
Watch someone use the web
They learn, interact and DO!
5. Your website is not for you
theoatmeal.com/comics/restaurant_website
6. The top 5 mistakes
What do you want your website to be?
o Losing control of your domain
o Using a splash page
o Music/video/flash
o PDF menus
o Failure to update
9. Control of your domain
You should be
this person
And this person
You should
know and be
able to get a
hold of this
person xxxxxx
10. Splash in the pan
Instant 25% traffic reduction
o The medium should drive the message
o You already have the visitors attention
o Do you want “skip intro” to be your first impression?
o Content invisible to search
o Waste of your best page for search
11. Making bad music
o People surf at work
o It will chase them away
o They will hate your music
o Let them turn it on
o Same is true for video
13. Flashing should be illegal
Pretty is not always functional
o Seo
o Sharing
o Click to call
o iPhone/pad
o There are better mobile friendly technologies
20. Update: a website should be dynamic
Google treats old content like stale bread
21. SEO Basics
Search Engine Optimization (SEO) –
Directs traffic for optimum exposure
Key things to know
o 'Dynamic' content
o Keyword utilization, rich content
o Consistent and accurate information
o Build links
22. SEO
Search Engine Optimization (SEO) –
Is constantly changing – (farmer's update)
Concentration should be
o Google (currently king)
o Yahoo
o Bing
o YouTube
o Twitter
25. Bonus: video value
Fastest growing medium in history
YouTube is the #1 online video site
o #2 overall search engine (larger than Yahoo or Bing)
o 2 Billion streams per day
o Accounts for 70% of all online video viewing
o 52% of people take action queues from online videos
(YouTube stats *TopRank, Reelseo)