The document discusses trends for engaging and motivating millennials in the workplace. It summarizes a 2016 study that found the top 5 factors influencing employee engagement are workplace satisfaction, control over work experiences, technology adapted to their work style, modern versus traditional work styles, and cultural context. The document then discusses how Deutsche Telekom Business Services, a startup in Bucharest with mostly millennial employees, addresses these trends. They focus on workplace location and events, flexible workspaces, providing modern technology, an open office design encouraging collaboration, and a multicultural environment. These measures have helped reduce attrition and increase employee satisfaction.

1. Top 5 trends in 2016 for engaging &
motivating the millennials
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Deutsche Telekom Business Services is a start-up shared service center, founded in 2013 in Bucharest and who’s employees are mostly
millennials (>83%). Being part of Deutsche Telekom Group we are always connected with the new trends in the market and we listen to our
employee’s needs, in order to grow theirmotivation.
Based on a study made by Steelcase Global Report and Ipsos in 2016, we analyzed what increases the engagement of the employees and we
compared it with our way of doing business. The result showed that we offer very good working conditions together with a high level of
work-life balance.

2. The research
The employees that are satisfied with the workplace are not only more productive, but they also generate
new ideas and innovation. However, the same study reveals that only 13% of the global workers are highly
engaged and highly satisfied with their work environment.
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Source:Steelcase Inc.,(2016). Engagementand the Global Workplace

3. The top 5 elementsthatinfluencetheemployee engagementare:
1. Workplace satisfaction
2. Control over their experiences at work
 access to privacy when they need it;
 empowered on where and how to work;
 freely expressing their ideas.
3. Technology adapted to their way of working
 fixed technology for the employees that are using their desk most of the working time;
 mobile technology for people that need the flexibility.
4. Modern vs traditional workstyle
 open spaces that also provide intimacy;
 closed spaces for higher hierarchy employees.
5. Cultural context
 the most highly engaged employees tend to hail from emerging economies & the least engaged often
come from countries in well-established markets.
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4. Our way of doing things
As a start-up company, our culture is being build up with fast speed while our employee satisfaction and
engagement is key for us. With the insights from the internal surveys we tailored a benefits package which
increased the satisfaction level and made each employee a brand ambassador. This is how we tackled
things in order to appeal to millennials:
1. The workplace satisfaction is generated also by:
 the location of our premises ( central, easily reachable by people due to the subway station in front of it);
 events in the office which create bonds between our employees;
 amazing parties as after hard work comes big fun.
2. Control over their experiences at work
 our open working spaces allows them to switch easily from team work to individual work in the meeting
rooms.
 the relaxing area, especially created for reading or relaxing during the lunch break comes as a suitable
option for when one needs to unwind.
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5. 3. Technology adapted to their way of working - being part of the Deutsche Telekom Group enables us to
offer the newest technology for work. This way our colleagues, pending on their job profile, can be both
flexible, working on the laptops and using the mobile phones, or desk based using desktops and fixed
landlines.
4. Modern workstyle - our offices are welcoming and provide intimacy at the same time, even though we
use the open space design. These types of offices encourage team work, make people more sociable and
supports initiative.
5. Cultural context – we provide a multicultural environment, where on a daily basis you can hear 16
different languages spoken on our premises and our lunch breaks are really about sharing experiences
from different European countries. It’s enriching and the network one develops here are some of the most
cherished advantages of working in DTBS according to the internal surveys.
These measures, among others, helped us to reduce the attrition rate under the market average and also
increased significantly our employees’ satisfaction.
Working with millennials can be challenging, but when you really listen to them some great insights come
out. And when you have a young, dynamic team which is motivated the company growth comes natural.
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