SO_Best_practice_E

Siemens Real Estate
New way of working
Best Practice – Selection of projects

North, Central, South America
(Americas) 28
Dos Patios – The new HQ in Mexico
The new HQ in Iselin
Siemens Ultrasound HQ in Mountain View
The new Campus in Oakville
Asia, Australia (AA) 38
Healthcare District West HQ in Chengdu
Energy Regional HQ in Gurgaon
Energy Solutions HQ in Seoul
Look & Feel
Statements on the new way of working 46
New way of working.
Siemens Office
Business success, employee satisfaction, appealing to talent:
The right working environment makes the difference.
32
New way of working. Siemens Office 03
Five Core Elements 04
Three Workstreams 06
Best Practice – Selection of projects 09
Germany (GER): 10
New branch Dusseldorf
Learning Campus in Perlach, Munich
IC Road and City Mobility, Munich
Europe, Middle East,
Africa (EMEA) 18
The Galleries in Dubai
The new HQ in Moscow
The new HQ in Oslo
Siemens City Vienna
Content
Dear Colleagues,
You can only develop your individual potential to
the full and thus give your best towards achieving the
company’s goals where a culture of trust, state-of-the-
art IT and innovative office concepts open up space
for creativity, collaboration and personal responsibility.
In the long term, we want to lay the foundation for
allowing both concentrated individual working and
intensive collaboration in teams in an innovative,
integrated office concept without losing sight of
cultural differences.
The projects presented in this brochure are best
practices. They show that the concept of an innovative,
open and attractive working environment can be
implemented worldwide.
New working environments, however, are not just an
end in themselves. They pave the way for a leadership
culture shaped by trust, for sharing across departmental
boundaries and for work-life integration. They make
our company attractive – for the employees of today
and the brightest minds of tomorrow.
Many colleagues have already embraced the new
concept and brought it to life. They appreciate the
creative space and flexibility it offers; informal sharing
and constructive collaboration have improved
demonstrably.
Yet the path to new working worlds needs to be taken
consciously: It requires sufficient preparation, full
support from the management and, not least, the
willingness of everyone to change the way they think
and possibly also let go of the one or other much-loved
habit.
I appeal to everyone, but especially the managers, to
set a good example and actively participate in shaping
the change.
Best regards
Dr. Ralf P. Thomas, CFO Siemens AG
New working environments, however, are not just an
end in themselves. They pave the way for a leadership
culture shaped by trust, for sharing across departmental
boundaries and for work-life integration. They make
our company attractive – for the employees of today
the change.
Best regards
Dr. Ralf P. Thomas, CFO Siemens AG

Experience and premises 5
54
Five Core Elements lead to success
Core Elements
• Advance Mobile Working
• Enhance Work-Life
Integration
• Full Use of IT-Equipment
• Establish Open-Office
Landscape
• Define Non-Territorial
Usage
Experience and premises
• Implementation of services
(e.g. child day care center) and
health facilities (e.g. fitness center)
• Promotion independently from
Siemens Office
• Simplifies the work-life integration
• Basis for mobile and flexible working
• Laptops and smartphones
• VoIP, LAN and WIFI
• Virtual meetings and follow-me
printing

• Functional elements for work,
concentration, creativity,
communication, services and
layout zoning
• Work stations are unassigned
and are therefore “shared”,
a Clean Desk Policy is applied
• “Homebase” and “Office Policy” is
formed by each department
• Visitors from other locations
easily find a free working desk
Changing office environment:
single office structure makes way
for clearly defined functional areas
• Agreement between managers and
employees (culture of trust)
• Internal regulations and
country-specific, legal requirements
to be observed
• Acceptance across generations
4. Establish Open-Office Landscape
5. Define Non-Territorial Usage
1. Advance Mobile Working
3. Full Use of IT-Equipment
2. Enhance Work-Life Integration
Online any time, any place.
Powerful IT is a prerequisite for
mobile working and presence-based
communication. With state-of-the-art
communication and collaboration
platforms Siemens ensures that clients,
partners and employees reach people
rather than machines.
Support in daily life.
Whether it is childcare, nutrition advice
or ergonomic office equipment: Siemens
supports employees with service, health
and wellbeing measures and therefore
promotes high employee satisfaction and
motivation.
Working wherever, whenever.
Whether in the office, at home or on
the road: mobile working offers Siemens
employees maximum flexibility to
accomplish their tasks. Mutual trust
as well as suitability of functions,
tasks and abilities form the basis.
Sometimes here, sometimes there –
but always in the best place.
Siemens uses the open office concept
flexibly and efficiently. It’s not about
fixed places – but the best places for
the employee’s current tasks. The places
of work vary in functionality and
ergonomics and thus encourage results,
creativity and employee health.
Attractive, functional and economical.
Siemens achieves layout zoning,
transparency and visibility in open office
environments through intelligently
positioned functional elements.
Attractive, needs-optimized and highly
functional working environments are
therefore created – for an efficient and
modern use of space.

6 7
3 New way of working. Siemens Office
based on three workstreams.
Working Environment
We implement an inspirational, flexible
and functional work environment which
motivates our employees, attracts
new talent and creates an excellent,
sustainable working culture. We therefore
focus on self-determined mobile working,
optimized work-life integration and not
least on the trust and the mutual respect
between employers and employees
IT Environment
We use innovative hardware and software
in order to promote our goal of mobile
working and therefore are able to offer our
clients, partners and employees optimal
communication and collaboration
platforms at any time. This is provided
by the various Siemens Real Time
Collaboration Service IT tools, which are
continuously optimized and updated.
Workplace Solutions
We enable our employees to choose
amongst diverse ergonomic and
functional work stations to best suit the
accomplishment of their current task.
In this way we encourage the health
and creativity of our employees and at
the same time enhance the quality of
their work. Ecological aspects are also
taken into account when implementing
the new concept.
Change management and
communication.
Change management and ongoing
communication with employees and
managers guarantee a successful
implementation and concept
acceptance.
76
Workstreams
• Working Environment
• IT Environment
• Workplace Solutions
Three Workstreams form the basis Work-Life Integration
Child day care centers
• There are currently 15 facilities
in Germany. A total of about 30
facilities with 2000 places have been
planned for completion by 2016
• Planned investment volume
is about €70 million
Fitness center
Shopping
Bank service
Employee restaurants
• 80 canteens in Germany
• On average 17 million guests
per year
IT-Equipment
Mobile devices
• Laptops and smartphones
• Thin clients and virtual clients
• Follow-me printing
(independent of location)
LAN and WIFI
• WIFI hotspots, UMTS and GPRS
• LAN and WIFI access to
corporate network
Communication and
collaboration
• Open Scape (VoIP), Softphone
and Livemeeting
• Social Network Tools @ Siemens

9
Best Practice – Selection of projects
Europe, Middle East, Africa
(EMEA)
Asia, Australia
(AA)
North, Central,
South America
(Americas)
Germany
(GER)
10
38
18
28
8
New way of working
Germany (GER)
Europe, Middle East, Africa (EMEA)
North, Central, South America (Americas)
Asia, Australia (AA)
Innovative concepts
In over 80 locations in 35 countries
for 50,000 employees

10 11
Germany
(GER)

12 13
When the lease agreements at the former
office buildings expired in 2010, the
Dusseldorf branch with its four resident
sectors seized the opportunity to redesign
its working environment from scratch.
The main concern was to improve the
use of the available real estate area in
the future through intelligent building
and office structures, to increase the
organisational efficiency and minimise
adjacent areas as much as possible.
In addition, a canteen with a terrace was
to be integrated into the new office
design which would then be available to
external visitors as well as Siemens
employees.
Following over two years of preliminary
considerations, a modern location was
found which not only makes optimum
use of the beneficial comb-shaped of
the rental building and combines all four
sectors under one roof, but also the first
Siemens branch worldwide to implement
Siemens Office throughout.
Managers as ambassadors
In order to ensure the support of the
management and to enable the managers
to set an active example of the major
changes such as mobile working from the
beginning, specific training sessions were
carried out in Dusseldorf early on.
At the same time, employees had the
opportunity to get involved in designing
the newly emerging working and market
places. This had the benefit that the
employees felt valued and it increased
motivation and willingness for the
pending change. It also encouraged
identification with the new working
environment. Furthermore, a particular
characteristic of the Dusseldorf location
is a symbol throughout the design with
high recognition value: a three-petalled
propeller which stands for the three
Siemens values.
“Training managers regarding
the Siemens Office Philosophy
was essential for the successful
implementation of Siemens
Office.“
Ralf Fraustein, Siemens Real Estate
Pioneers
Dusseldorf is the first
branch worldwide to
implement Siemens
Office.
Individuality
The possibility of
providing input into
the planning and
implementation
process was highly
appreciated.
13Germany (GER)
Facts and figures
Country: Germany
Location: Dusseldorf
User: Siemens Branch
Office space: 5,500 m2
Employees: 460
Move-in: 10/2010

14 15
Management
Communication
Regular Work
Projects
Silent Zone
Facts and figures
Country: Germany
Location: Perlach, Munich
User: Human Resources,
Global Learning Campus
Employees: 150
Move-in: 05/2012
During relocation the previous single
office structure was converted into an
open office space and completely fitted
out with standard office equipment.
In addition to the open architecture,
features such as writable walls encourage
communication across departments
concerning current issues and projects.
All departmental boundaries in the office
were removed: The office area is divided
into different functional zones, the work
station is chosen according to function
or task. Working areas as well as areas
particularly suitable for interaction and
a silent zone are available.
To enable desk sharing and mobile
working, a clean desk policy was
introduced.
Relocation without uprooting
Learning Campus (LC) used the scope
provided within the Siemens Office design
guidelines, and created an individual
working environment which established
its identity: with a large team picture,
a mile-stone based series of pictures
about the history of training at Siemens
and photographs of the “LC relics” – a
collection of unusual objects employees
had brought along from their projects
around the world and which had attained
cult status in the old office spaces.
LC based the space concept on an
extensive functional analysis as well as
the obligatory layout survey thereby
gaining a clear picture of their own way
of working and the resulting requirements
for the new working environment.
“We understood Siemens Office
as a concept which provided us
with a framework that we could
use to design and improve
our working environment.
We succeeded in doing just
that.”
Alexander Kuhl, Learning Campus
Functional analysis
An intensive analysis of
individual working methods
enabled an appropriate
arrangement of the new
working environment.
Individuality
The interpretation of the
Siemens Office design
guidelines enabled the
employees to identify
with their own working
environment.
15Germany (GER)

16 17
The implementation of Siemens Office at
the Munich Perlach location is a model for
a successful refurbishment and sums up
the transition of the business unit to more
open and transparent communication.
In April 2013, when the relocation from
Hofmannstrasse to Perlach was decided,
the business unit used the opportunity
to become the first worldwide to fully
incorporate the Siemens Office concept
into its training center, customer support
center and development areas.
According to the core element of mobile
working, it was necessary to equip all
work stations with suitable soft- and
hardware. The employees can therefore
change at any time from the desk to the
trial structures which are located on the
various test and integration areas – in
the middle of the office. One special
feature is the implementation of desk
sharing even at developer work stations.
Change it yourself
IC MOL RCM planned and carried out
the conversion into an innovative office
space themselves – without external
consultants. The “relocation news” was
communicated openly and promptly
with maximum transparency so that the
project was accepted by the employees
within a very short time.
This openness motivated the employees
to back the cultural change from the
former organisation to the new, open
business unit.
One result of this active involvement is
a hitherto unique clean desk policy for
developers which guarantees greater
flexibility and enables meetings with
customers in the test and integration
areas. It is necessary to use and provide
these and other learning processes for
subsequent projects in the future.
“Enthusiasm has a higher
half-life than retentions.”
Friedrich Beyer, IC Road and City Mobility
Pioneers
As the first development unit
to fully apply Siemens Office,
IC MOL RCM is still pioneering.
Voluntary
enthusiasm
Many employees immediately
liked the new design and now
feel very happy in the new
17Germany (GER)
Facts and figures
Country: Germany
Location: Perlach, Munich
User: IC Road and City Mobility
(IC MOL RCM)
(excluding test areas)
Employees: 320
Move-in: 02/2014

18 19
Europe, Middle
East, Africa
(EMEA)
The new HQ in Oslo
Siemens City Vienna

20 21
Facts and figures
Country: United Arab Emirates
Location: Dubai
User: Corporate Departments,
Sectors Energy, IC and Industry
Employees: 620
Move-in: 09/2011
“A country-specific
implementation is vital.
What works best in one
country can even be
prohibited in another.”
Harald Waitl, Siemens Real Estate
International
With over 70 nationalities
under one roof, the Dubai
location is the most
multicultural Siemens
location in the world.
Experience
esteem
The employees enjoy the
best places in the building,
but most of all the trust of
their managers.
21Europe, Middle East,
Africa (EMEA)
In the future, two modern locations with
Siemens Office will replace the former
location in Dubai: “The Galleries” in Dubai
and “Masdar City” in Abu Dhabi.
Freedom is a sign of trust
Implementing Siemens Office extensively
and consistently in Dubai is challenging
in light of local labour laws. The fact that
it works nonetheless speaks for the great
commitment of both management and
staff.
The employees feel valued, not least
because the best places in an already
comfortable and modern building are
made available to them. Another reason
for this is because the freedom associated
with Siemens Office also expresses
their manager’s trust and respect. The
creative rooms enjoy particular popularity:
conference rooms in the traditional
Arab style.
At the new location in Dubai the former
individual offices, 60 in total, were
reduced to 14. In contrast to the original
area, they are now together with the
think tanks located in the center of the
building: a management concession,
so that the work stations of the open
office can be situated along the facade
with floor-to-ceiling windows and the
employees can therefore enjoy sufficient
daylight.
A metro station directly in front of the
building makes it an ideal location,
enabling direct transfer to the airport,
thus making up for the perceived location
disadvantage of being outside the city.

22 23
Facts and figures
Country: Russia
Location: Moscow
Sectors
Employees: 1,300
Move-in: 04/2011
The new building allowed consistent
implementation of the Siemens Office
concept and simultaneously took local
conditions into consideration, such as
for example the Moscow climate.
An appropriate wardrobe and locker
system was necessary for storing winter
clothing.
Mobile working was established. Over
100 individual offices were converted into
20 offices and an open office landscape
and fitted with Siemens Office furnishings
and standard elements which greatly
improved the space usage and efficiency.
Among other things, the location has its
own bank and a café that offers hot food
à la carte until 08.00 p.m.
Detailed planning and the trial move-in
by SRE and IT led to a particularly short
relocation time: the shortest and fastest
move-in took only four hours.
Expectation built –
Expectation fulfilled
A two-year preparation phase, intensive
change management and visits to
Siemens Office Showrooms led not only
to employees accepting the impending
changes, but also to genuine curiosity
regarding the new working environment.
A survey following the relocation revealed
high employee satisfaction. In particular
the mobile working option offers a great
advantage to many employees in the face
of Moscow’s immense traffic jams and
saves some employees up to four hours
commuting time to and from work.
“Visitors from other companies
say that these offices are
completely different from what
they are used to. Many say that
the character of the office is
consistent with the picture of
Siemens as a modern pioneering
company.”
Sergey Sinitsyn, IC BT
Planning
Detailed and holistic
planning decreased
productivity losses.
Transition
Intensive change
management prevented
fluctuation and overcame
uncertainty, skepticism and
resistance from employees
with motivation, anticipation
and active involvement.
Africa (EMEA)
Communication, work procedures
and conference habits have improved
markedly. The modern working
environment makes the recruitment
of young talent significantly easier for
the human resources department.
In order to gain independence
from the erratic leasing
market, Siemens consolidated
five locations in Moscow into
one large central location with
its own property.

24 25
Flexibility
The open working
environment offers
employees more room
for flexibility and
collaboration.
Open
communication
No allocation of individual
offices – even top
management is integrated
into the open office space.
Africa (EMEA)
Facts and figures
Country: Norway
Location: Oslo
Sectors
Employees: 1,200
Move-in: 12/2013
The new Siemens Headquarters in Oslo
was formally opened in January 2014.
The building has already received the LEED
Gold certification and it also achieved the
highest possible A classification from the
Norwegian Sustainability standards.
Even the investor speaks of it as the most
modern building in all of Norway.
View over Oslo
The heart of the horseshoe-shaped
building is an atrium flooded with light.
The employee restaurant, which enjoys
great popularity and is the central
meeting point of the branch, is located
here.
Previously, the Siemens employees in
Oslo were housed in 6 different buildings
built in the sixties. Now all units have
been combined into one building, thus
creating shorter paths as well as better
communication and collaboration.
1,200 employees are housed in an area
of about 15,000 m2
. The available area
is used efficiently: intelligent room
arrangement creates space for attractive
working zones, quiet conference niches,
inspirational think tanks and comfortable
conference rooms.
“What a change! Fortunately
we are adaptable people and the
result speaks for itself: greater
proximity to colleagues from
other departments, divisions
and sectors and therefore also
reinforcement of the Siemens
One-Philosophy.”
Tom Storgaard, Energy Automation, Oil & Gas
Besides the extensive offerings for
optimized work-life integration, the
employees profit particularly from the
increased flexibility which Siemens
Office offers them in their daily work.
The new HQ in Oslo

26 27
“The successful implementation
of the open office concept always
requires the absolute support
of central as well as local top
management”
Franz Mundigler, Siemens Real Estate
Mammoth project
22 different locations were
transformed from an inflexible
office structure into an open
office landscape.
In the middle of it
Siemens City Vienna enables
an optimum work-life balance
for employees by integrating
various service providers.
Africa (EMEA)
Siemens City Vienna was already in the
building phase when Siemens Office
was launched. Despite this, and above
all due to the fast reaction of the people
responsible, a part of the area could still
be arranged completely according to the
Siemens Office concept. They continue to
implement Siemens Office, step by step
whenever there are changes in the layout.
A valuable contribution to work-life
integration is also accomplished here:
From the café to the restaurant, from
the dry cleaners to the travel agents,
from copy shop to the bank, from a sport
field to a kindergarten, from a photo
club to sportshooters; everything is
represented.
22 becomes 1
Even if the offer of qualitative, valuable
common areas dominates the appreciation
of Siemens City Vienna, one cannot
help noticing that a massive effort in
terms of mobile working was achieved:
22 different locations were joined and
transformed from an inflexible office
structure into an open office space with
a maximum of 30 work stations per unit.
It is obvious that in light of such an
extreme paradigm shift, consistent change
management is necessary in order to
decrease resentment and increase
enthusiasm.
Siemens City Vienna
Facts and figures
Country: Austria
Location: Vienna
Sectors
Employees: 3,200
Move-in: 07/2010

28 29
North, Central,
South America
(Americas)

30 31
Facts and figures
Country: Mexico
Location: Polanco, Mexico City
Sectors
Employees: 1,400
Move-in: 03/2012 “Although Siemens Office
posed a huge challenge to us,
we quickly learnt to make use
of the numerous advantages.”
Edgar Runnebaum, Siemens Real Estate
Training for a
new philosophy
260 training sessions prepared
employees and managers of
all levels for the new working
philosophy.
Individuality
Local management support
of all sectors was decisive for
the success of the project.
31North, Central, South
America (Americas)
There were many reasons for the Mexico
location to vacate its three aging office
buildings in 2012: areas divided over
different locations, shortage of space,
the distance between the most important
business partners, an industrial
appearance, which pleased neither
clients nor employees. But principally
it was becoming increasingly difficult
to meet all the safety regulations in the
almost 50-year old building in partial
disrepair.
The new, strategically and conveniently
located branch leased in March 2012 was
used to implement Siemens Office:
In the process all five Siemens Office core
elements were realized.
The biggest difference to the previous
office building is the open, light office
space. This offers a much more open
and inspiring working environment
than the small office cubicles and dark
departmental blocks of the previous
buildings whilst saving approximately
a third of the space.
Over 260 training sessions
The Mexico location in particular faced
drastic changes – in comparison with its
initial situation. Accordingly, intensive
change management was conducted.
In over 260 different training sessions,
employees and managers of all levels were
prepared in the working environment and
philosophy. The relocation went smoothly
thanks to precise planning. The project
experienced great support from local
management of all sectors.

32 33
Facts and figures
Country: USA
Location: Iselin, New Jersey
Sectors Healthcare
and Industry
Employees: 600
Move-in: 12/2013
“We could discern an enormous
improvement in the collaboration
between teams and departments.
Communication amongst
employees can also be observed
in the general canteen area where
informal meetings usually take
place.“
William Bromback, Siemens Financial Services
Quick Persuasion
A showroom set up according
to the Siemens Office concept
made the transition easier
for employees. Employees
and managers recognized the
benefits of the design.
Protecting the
environment
Measures were set up to
reduce the use of paper.
America (Americas)
Iselin is a district within Woodbridge
Township, New Jersey, with about 20,000
inhabitants. Since August 2013 the
Siemens branch located here has been
thoroughly modernized and the new
concept implemented in different project
phases within half a year.
A focus of the design layout was to
enable flexible and efficient collaboration
amongst employees and departments
across locations. In addition, measures to
promote the idea of a paperless office
were implemented.
All functional elements were positioned
in such a way so that a major part of the
area does not need artificial lighting. The
Iselin location is equipped with numerous
communication islands next to a very
popular cafeteria, which also encourages
communication.
The goal in sight early on
In order to be able to win over employees
and managers early on as supporters of
the idea, intensive change management
was conducted in Iselin.
The most effective measure for this was
a showroom set up according to the
Siemens Office concept. Here, employees
and managers could satisfy themselves
of the benefits of an optimized working
environment and develop real enthusiasm
for their future working environment.

34 35
Facts and figures
Country: USA
Location: Mountain View, California
User: Sector Healthcare
Employees: 360
Move-in: 04/2012
“On the whole, this working
environment is better than
anything we had before.”
Alan Kirby, Siemens Healthcare
Innovations Center
A new, modern innovations
center contributes greatly
to the location’s further
development and
sustainability.
Efficiency
The new working
environment enables faster
and more efficient work.
America (Americas)
The Mountain View location
in California was one of the
first locations in the USA to
implement the new office
concept. Through its
successful introduction it
became significantly easier
to recruit new employees.
In order to consider the wants and needs
of the employees, an extensive survey
with numerous employee interviews
preceded the 9-month planning phase.
An important result of this assessment
was the desire for more communication
and personal contact between colleagues
and managers. The intelligently designed
Meet&Talk areas were introduced for this
purpose. Moreover, the location is now
equipped with a modern innovations
center.
Best Practice through Best Practices
In light of the upcoming changes such
as the introduction of an open office
instead of individual offices for example,
the project team put widespread change
management in place. Input from change
management sessions were used for
this in order to develop an exact design
tailored to their own needs.
The change in the new working
environment was supervised intensively
through continuous communication and
information. Today the employees are
enthusiastic about their new office area.

36 37
Facts and figures
Country: Canada
Location: Oakville, Ontario
Sectors
Employees: 810
Move-in: 01/2013
“No one wants to return
to the old way of working.”
Nico Pubantz, Siemens Real Estate
Trailblazers
The Oakville location is an
important representative of
the new working philosophy.
Role model
Only if top management leads
the way will the organisation
follow.
America (Americas)
The Oakville location benefitted
from the numerous experiences
of the Siemens Office pilot
project HQ in Burlington.
Today it is the only pioneer to
completely implement the
concept. All five key elements
come into effect here and thus
make Oakville an important
representative of the new
working philosophy.
Skepticism became enthusiasm
Initial skepticism from management
and employees was eliminated through
systematic change management and
soon gave way to a noticeable
enthusiasm which continues to thrive
among participants today. Mobile
working has been functioning so well
since the first day that there are plans
to increase the desk-sharing quota at
work stations.
The location is equipped with a cafeteria
and a BBQ area. Smart Cars are available
for employees as well as a recreation park
has been adopted by Siemens. Moreover,
in the Customer Engagement Center,
current Siemens products can be
digitally presented. The architecture of
the building is consistent and offers
a distinctive design.
The location near Toronto was newly
established in 2012 – the year in which
Siemens celebrated its 100-year
anniversary in Canada. Appropriately for
the occasion, several locations were
consolidated into one location in order to
enable closer collaboration: to a greater
degree the goal was to create a particularly
attractive Siemens location.
This undertaking included much more
than just new furnishings: the entire
working environment should signify a
new work and management culture.
A goal which could be realized thanks
to perfect collaboration between all
project participants.

38 39
Asia, Australia
(AA)

40 41
Facts and figures
Country: China
Location: Chengdu
User: Sector Healthcare
Employees: 150
Move-in: 07/2012
“The development of Region West
for the Healthcare sector could be
advanced successfully with the
Chengdu Project – the implementation
of the Siemens Office concept was
carried out smoothly. We obtained
a flexible working environment, which
offers a lot of room for communication.
I am really impressed.”
Klaus Loeslein, Healthcare Controlling
Pioneering
The Chengdu Project is one
of the pioneers of the complete
implementation of Siemens
Office in China.
41Asia, Australia
(AA)
Thanks to management
Chengdu Office presents itself as an open
office space with all the advantages of
extensive Siemens Office implementation.
Of particular value here are the
arrangements, design and functional
elements which promote and facilitate
collaboration between employees or
departments: a central archive accessible
from every workstation which is regularly
used by the employees.
The employees greatly value the
advantages and freedom of the innovative
concept. The fact that management also
emphatically approved the implementation,
speaks in its favour.
Chengdu, the “heavenly city”, is the
capital of the Chinese province of Sichuan
and, with over 14 million inhabitants, the
fourth largest city in China. Chengdu is
the most important economic, transport
and communication center in West China,
as well as one of the most livable cities in
the country.
In 2012 Siemens not only moved its
largest factory within the Industry Sector
China but also the Healthcare District
West Headquarters into a high-tech park
close to Chengdu.
The building where the newly-located
office was built, was constructed
completely from new, which enabled the
realisation of the entire Siemens Office
scope. Chengdu thereby adopted
a pioneer role in China through the
complete implementation of Siemens
Office.
New work
philosophy
The new working philosophy
based on autonomy and trust
leads to outstanding client
appreciation.

42 43
Facts and figures
Country: India
Location: Gurgaon
User: Sector Energy
Employees: 1,200
Move-in: 01/2014
“The building looks absolutely
great. I am really impressed.
The employees that I have spoken
to are very happy with the new
situation.”
Sunil Mathur, Country CEO
Medical Center
Facilities such as the Medical
Center for the well-being of
employees are very positively
recognized.
43Asia, Australia
(AA)
High feel-good factor
One of the main successes of the
renovation project conducted in stages
in Gurgaon was the smooth transition –
during ongoing business – into a modern
office space, while simultaneously
guaranteeing the highest client
satisfaction.
Of particular note is the colour design
which unites all the areas and its
individual elements in one harmonious
design. The goal, to create a sense of
well-being in the work spaces, is evident
on both a large as well as a small scale:
from the superior open layout to the
individual design elements.
The modern design of the conference and
meeting zones has noticeably improved
collaboration, and the addition of silent
zones enables greater concentration
when working. The new cafeteria is a
popular meeting place.
Gurgaon near Delhi is one of the leading
finance and industry centers in India.
Siemens recognized the high potential of
Gurgaon early on, and in the late nineties
set up a location in the up-and-coming
city.
When it was due for modernisation,
the opportunity was used to introduce
the Siemens Office concept. All five
core elements of Siemens Office were
implemented.
Analogous to the building construction,
modernisation took place in three project
phases in which one wing was converted
into a fully equipped Siemens Office
Specific needs
The implementation paid
special attention to cultural
features and employees’
specific needs.

44 45
Facts and figures
Country: Republic of Korea
Location: Seoul
User: Energy Solutions
Employees: 300
Move-in: 03/2014
“This is the largest office location
in the Energy sector in Asia and
thanks to the modular construction
we can react quickly and flexibly
to the daily requirements.”
Dr. JongKap Kim, CEO Korea,
Country Sector Lead Energy
Inspiration
The Seoul Energy Office
offers an inspiring
environment: for teamwork
as well as for focused
individual work.
Flexibility
The design allows
maximum flexibility for
future alterations or
changes in use.
45Asia, Australia
(AA)
In the search for a location for
the new Energy Solutions Center
in Asia, the choice was Seoul,
South Korea.
The “Seoul Square” building
directly at the main train station
met all client requirements such
as implementation in the
specified time, the quick staff
set-up as well as the recruitment
of qualified employees.
Modular design
The new design impresses with its optimal
use of space and thereby takes into
consideration the characteristic project
concern for Energy Solutions. A modular
design was implemented, consisting of
six different project zones with direct
access from all occupied think tanks, hot
desks, meeting rooms and phone boxes.
A consistent design brings the different
areas together and produces a pleasant
and innovative working environment.
This location offered ideal conditions such
as good accessibility via public transport,
an attractive environment, granting of
long rent-free leases as well as additional
expansion possibilities.

4746
Look & Feel
Options on the
new work worlds
„(…) On the positive side I have clearly
witnessed the improved communication
through the openly arranged office areas.
The change also offers the possibility to
support a fundamental shift in culture.
For organisations which are divided over
several locations, the concept offers for
each employee the condition to work
productively at whichever location within
the shortest time.(…)”
Karl Blaim, CFO IC MOL
“The creation of modern ways of
working should not be an end in itself,
but must also be viewed as an expression
of our understanding of leadership.
The implementation of the new work
environment noticeably increased our
attractiveness as employers and also
improved efficiency (…) The local
management team used the project to
challenge existing habits and to respond
better to our employees’ needs.
The success of the modern working
world rises and falls with the insight that
it is not a purely real estate issue, but
a holistic managerial approach.”
Martin Kerkhoff, CFO Siemens Brazil
“Openness, flexibility and mobile working
are increasingly the features that pivotal
for the younger generation in particular
in the choice of work space. Siemens
Office is a an outstanding combination
of office and IT solutions that takes into
account these demands.”
Norbert Kleinjohann, CIO Siemens
„Siemens Office is more than just an
open communicative office concept.
It is about creating a natural and social
environment and a working culture in
which employees feel comfortable and
that allows them to work in a flexible
way. Furthermore it increases our
attractiveness as an employer.“
Janina Kugel, HR, Head of Strategy,
Talent Acquisition & Development
“We need modern work concepts and
attractive work environments in order to
be or remain the employer of choice for
talent from all over the world. Aspects
such as work-life balance, flexible
working hours, home office, open office
and lounge concepts as well as equipping
with modern communication resources
and practices (…)”
Miguel Lopez, CFO Industry
“This is truly a paradigm shift. As pioneers
we first had to create our own experiences,
but now we are happy with our view of
a forward-thinking concept.(…) The
modern work environment motivates
employees and offers them much more
flexibility. A noticeable improvement in
communication and collaboration was
also observed.”
Kai-Eberhard Lueg, CFO GSS
“The modern office concept in the new
building greatly improved our working
environment in Moscow. Communication
is the keyword with this implementation.
(…)”
Dietrich Moeller, CEO Siemens Russia
“(…) As a personal organisation we are
often also the first contact for applicants
with our business. Here the first
impression counts. With the modern and
diversely equipped Siemens Office we
are already displaying ourselves as an
attractive employer. (…) At a time when
the balance between work and family is
an important factor in the increase of
employee motivation and productivity,
the flexible office is a clean selling point
for our businesses. (…)“
Stefan Moschko, Head of HR EMEA DE
“(…) Many employees (…) experience the
improvement in work quality: (...) more
flexibility in the work processes and
more transparency and creativity in
collaboration. (…)
And as competition compels us towards
continuous productivity, the aspect of
cost reduction is also important which
arises through an increased use of the
supply of space and infrastructure.”
Siegfried Russwurm, CEO Industry,
Member of the Managing Board
“We have now created the experiences at
several locations that the interaction and
communication between departments
and people was clearly intensified. (…)
In particular our young employees use
the infrastructure intuitively and well.
In total we are very satisfied and feel that
we have been endorsed through positive
feedback. (...)”
Dietmar Siersdorfer, CEO VAE
“The new working worlds provide the
answer to the challenges of our society
today. Through the use of modern
technology and the facilitation of
communication within and between
individual areas of responsibility
employees and employers have become
more flexible. Moreover employers can
improve their work-life balance. Apart
from this, this concept is about creating
a good means of recruiting or retaining
talented employees to the company.”
Klaus Stegemann, CFO Siemens USA
Despite initial
scepticism – no one
wants to return to
the original office
environment any
more!
Employees
“I am seeing the office in person
for the first time. When I came, I
was sceptical but what I have seen
so far has pleasantly surprised me.”
Mary Heather Baum, Marketing
Communications, USA
“Now that we are all in immediate
proximity to one another, we can
get to one another easily and work
together in processing each issue
as it comes.”
Julie Stanford, Industry, USA
“I work in HQ in Beijing as an IT
Manager which means that I am
often on the road and travel
throughout the world. (…) With
this concept (Siemens Office) and
its advanced IT technology anyone
can work independent of location.”
Xin Xiao, IT, China
Employees
“I was really of the ‘old school’ –
the assistants who sit in the
anterooms of their bosses – and
I was afraid that I would have
the biggest problems of all with
Siemens Office. But then I was
surprised how simple it is. The
barriers are broken down. Today
we are one company! It is nice to
be able to have personal contact
with all employees of our location
and I really look forward to work
every morning.”
Grete Terjesen, Accounting, USA
“Above all, Siemens Office means
mobile working for me. (…) The
concept offers employees many
alternative work environments
according to whether they want to
concentrate, work or communicate.
I now always find an area which
best suits my current needs.”
Olga Trufanova, SRE, Russia

www.realestate.siemens.com
© Siemens AG, 05 | 2014
All rights reserved
Corporate HQ
Siemens AG
Wittelsbacherplatz 2
80333 Munich
Germany
Siemens Real Estate
Siemens AG
81739 Munich
Germany
siemensoffice.sre@siemens.com

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