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Tips To Solving Student Apathy5
It’s Not About Marketing
Posters	
  are	
  great	
  at	
  a*rac,ng	
  the	
  a*en,on	
  of	
  students	
  who	
  are	
  already	
  paying	
  
a*en,on.	
  But	
  what	
  about	
  the	
  other	
  60-­‐84%	
  who,	
  the	
  NSSE	
  says,	
  will	
  never	
  
par,cipate	
  in	
  your	
  ac,vi,es?	
  Posters	
  and	
  flyers	
  don’t	
  work	
  for	
  the	
  dis-­‐engaged	
  
First,	
  you	
  have	
  to	
  get	
  their	
  a*en,on.
Create Positive Confusion
The first step of student engagement is to get a student to pay
attention. Attention happens in many ways. One way is to scare a
student by doing a zombie run with blood on your face.While you’ve
captured attention, it will end up doing more harm than good. Instead,
focus on creating positive confusion. Confusion leads to interest, and
interest leads to engagement.
Find Parades Already in Motion
Ever	
  felt	
  like	
  the	
  only	
  one	
  on	
  the	
  dance	
  floor	
  trying	
  to	
  get	
  everyone	
  else	
  
involved?	
  Instead	
  of	
  trying	
  to	
  start	
  your	
  own	
  parade,	
  listen	
  to	
  what	
  your	
  
fellow	
  students	
  are	
  interested	
  in,	
  and	
  then	
  use	
  your	
  resources	
  as	
  a	
  
leader	
  (budget	
  for	
  food,	
  room	
  reserva,ons,	
  posters,	
  etc.)	
  to	
  create	
  an	
  
event	
  around	
  THEIR	
  parade.
Make Introductions Happen
It’s a simple rule; Dances are more fun, and last longer, when there are
more friends on the dance floor.As the host of the “dance,” your
responsibility is to connect as many people together on the dance floor
so there are more friendships. If someone is new, make sure to connect
that person with at least two other people. Even better, connect people
around shared interests so the conversation will flow more naturally.
Gradual Elevation
Ever	
  tried	
  to	
  drag	
  a	
  stranger	
  from	
  the	
  edge	
  of	
  a	
  Dance	
  Floor	
  to	
  the	
  
center?	
  It’s	
  usually	
  not	
  a	
  pre*y	
  sight.	
  Know	
  that	
  everyone	
  is	
  at	
  a	
  
different	
  stage	
  of	
  their	
  leadership	
  journey	
  and	
  just	
  like	
  in	
  a	
  video	
  
game,	
  if	
  you	
  skip	
  too	
  many	
  levels	
  too	
  fast,	
  it	
  can	
  be	
  overwhelming	
  
and	
  demo,va,ng.	
  Instead,	
  recognize	
  an	
  individual’s	
  current	
  level	
  of	
  
engagement	
  and	
  give	
  them	
  one	
  step	
  at	
  a	
  ,me	
  up	
  the	
  ladder.
Dance Floor Theory
Intro Video
bit.ly/DFTLeaders

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Top 5 Tips to Solving Student Apathy

  • 1. Tips To Solving Student Apathy5 It’s Not About Marketing Posters  are  great  at  a*rac,ng  the  a*en,on  of  students  who  are  already  paying   a*en,on.  But  what  about  the  other  60-­‐84%  who,  the  NSSE  says,  will  never   par,cipate  in  your  ac,vi,es?  Posters  and  flyers  don’t  work  for  the  dis-­‐engaged   First,  you  have  to  get  their  a*en,on. Create Positive Confusion The first step of student engagement is to get a student to pay attention. Attention happens in many ways. One way is to scare a student by doing a zombie run with blood on your face.While you’ve captured attention, it will end up doing more harm than good. Instead, focus on creating positive confusion. Confusion leads to interest, and interest leads to engagement. Find Parades Already in Motion Ever  felt  like  the  only  one  on  the  dance  floor  trying  to  get  everyone  else   involved?  Instead  of  trying  to  start  your  own  parade,  listen  to  what  your   fellow  students  are  interested  in,  and  then  use  your  resources  as  a   leader  (budget  for  food,  room  reserva,ons,  posters,  etc.)  to  create  an   event  around  THEIR  parade. Make Introductions Happen It’s a simple rule; Dances are more fun, and last longer, when there are more friends on the dance floor.As the host of the “dance,” your responsibility is to connect as many people together on the dance floor so there are more friendships. If someone is new, make sure to connect that person with at least two other people. Even better, connect people around shared interests so the conversation will flow more naturally. Gradual Elevation Ever  tried  to  drag  a  stranger  from  the  edge  of  a  Dance  Floor  to  the   center?  It’s  usually  not  a  pre*y  sight.  Know  that  everyone  is  at  a   different  stage  of  their  leadership  journey  and  just  like  in  a  video   game,  if  you  skip  too  many  levels  too  fast,  it  can  be  overwhelming   and  demo,va,ng.  Instead,  recognize  an  individual’s  current  level  of   engagement  and  give  them  one  step  at  a  ,me  up  the  ladder. Dance Floor Theory Intro Video bit.ly/DFTLeaders