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Top 15 (SEO)
Techniques
BY: ARUN A K (SEO SPECIALIST)
1. Use proper anchor text for inter-
links. Don’t use “here”, “there” etc
for the anchor text (if you can avoid
it).
2. Optimize the images, always
create alt tags and write
description in the alt tag.
3. Use search engine friendly
permalinks. Try not to have too many
‘&’, ‘?’, ‘!’ etc characters in the URL.
Sometimes it is unavoidable but try to
keep it to a minimum.
4. Use hyphens (-) between words to
improve readability.
5. Do not use underscores (_) in URLs,
use hyphens (-) instead.
6. Do not use session id in URLs. If you
are using good hosting then you
shouldn’t have to worry about this
one.
7. Avoid using capital letters in URLs.
Windows servers are case
sensitive. Keep them lowercase so
there’s no confusion.
8. Use internal linking when possible
and appropriate.
9. Use sticky posts (if you can and if it
applies to you).
10. Have a category description
paragraph.
11. Let the visitors subscribe to
category specific RSS feed.
(Use category specific RSS plugin for
WordPress)
12. Use rel=”nofollow” tag on low value
links to not pass the page rank juice.
For example “Read the rest of the
entry”, “About”, “Contact” etc.
13. Use sub-directories rather than
sub-domains when possible. Sub-
domains do not share link love from
the main domain as it is treated as a
different domain.
14. Research the target audience and
aim the site content appropriately.
15. Keep the content up to date.
Visitors don’t like outdated content.
Updating the content frequently also
attracts the Search engines spiders to
index the web pages frequently.
Share your ideas as comments

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Top 15 SEO Techniques

  • 1. Top 15 (SEO) Techniques BY: ARUN A K (SEO SPECIALIST)
  • 2. 1. Use proper anchor text for inter- links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  • 3. 2. Optimize the images, always create alt tags and write description in the alt tag.
  • 4. 3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  • 5. 4. Use hyphens (-) between words to improve readability.
  • 6. 5. Do not use underscores (_) in URLs, use hyphens (-) instead.
  • 7. 6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  • 8. 7. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  • 9. 8. Use internal linking when possible and appropriate.
  • 10. 9. Use sticky posts (if you can and if it applies to you).
  • 11. 10. Have a category description paragraph.
  • 12. 11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  • 13. 12. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
  • 14. 13. Use sub-directories rather than sub-domains when possible. Sub- domains do not share link love from the main domain as it is treated as a different domain.
  • 15. 14. Research the target audience and aim the site content appropriately.
  • 16. 15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
  • 17. Share your ideas as comments