This document lists and describes 15 of the top website optimization services. It discusses how these services can help optimize websites through A/B testing, heat mapping, session recording, speed testing, and other methods to improve the user experience and increase conversions. Some of the top services mentioned include Optimizely, VWO, Kissmetrics, OptinMonster, YoastSEO, Smartlook, and Google Analytics. The document recommends testing multiple services to determine the best fit for each individual business.

1. Top 15 Best Website Optimisation Services

2. Top 15 Best Website Optimisation Services
Did you know that 53% of visitors will abandon your website if it takes more than 3 seconds to load?
And did you know that almost ‘40% of users will stop engaging if they find the content or layout of a
website shabby and tatty’. While these small blunders may seem trivial, they mustn’t be overlooked
as they are very well capable of killing your conversion and retention rates.
The question is, how can you optimise your website in a way that completely eliminates these errors.
Well, the truth is you can’t. No one can. But you can certainly make improvements! Let me introduce
you to website optimisation services.
Let’s take a look at Mopinion’s top 15 favourite Website Optimisation Services:
opinion 2www.mopinion.com

3. 1. Optimizely
Optimizely
- Allows you to test different website
variations
- Offers a web and full stack platform, which
can be used separately as well as together
- Their web experiments platform can be
used without coding
- Available for mobile apps, tv apps and IoT
apps
opinion 3www.mopinion.com

4. 2. VWO
opinion 4www.mopinion.com
VWO (Visual Website Optimizer)
- Offers five different platforms that
you can use separately or together
- Their Insights platform offers session
recording, heatmaps and on-page
surveys
- Offers its FullStack platform for
enterprise companies which offers
more testing options and on more
devices

5. 3. Kissmetrics
Kissmetrics
- Increase your customers’ engagement and
insights by providing email and Facebook
campaigns
- Track your customers through all of your
webpages and follow your visitors live on
your website
- Analyse every website visitor individually
- Kissmetrics has however quite a learning
curve
opinion 5www.mopinion.com

6. 4. OptinMonster
OptinMonster
- Helps you to increase conversions, get
more email subscribers and decrease your
cart abandonment
- Features, like (mobile) popups, slight-in
scroll box, A/B testing, cookie retargeting,
welcome mats, CSS animations and sound
effects
- Has Exit intent technology to know when
your visitors leave
- Also available as a WordPress plugin
opinion 6www.mopinion.com

7. 5. YoastSEO
YoastSEO (WordPress Plugin)
- Includes keyword optimisation, readability
check, page previews, duplicate content
prevention, and other content insights
- It does fall flat in some areas such as its
strong emphasis on suggestions /
recommendations
- For beginners this can be a great SEO tool
for content optimisation
opinion 7www.mopinion.com

8. 6. Smartlook
Smartlook
- A qualitative analytics service which helps
you to improve your user experience
- Features are: visitor recordings, heatmaps,
tracking events and conversional funnels
- Free plan available which includes 1,500
sessions per month
- Integration on mobile apps as well
opinion 8www.mopinion.com

9. 7. UserTesting
UserTesting
- Create studies or use pre-formatted tests
to get customer feedback
- Gives you access to their panel, but you
could also collect feedback from your
employees, partners or customers
- Special feature: live videos available on all
devices
opinion 9www.mopinion.com

10. 8. UsabilityHub
UsabilityHub
- Helps you to make the right design
decisions
- Test your design ideas by gathering
responses from your own audience or
from the Usabilityhub Panel
- Some testing options are; first click tests,
preference tests, five seconds tests,
navigation tests and design surveys
- Free version available
opinion 10www.mopinion.com

11. 9. Mixpanel
Mixpanel
- Analyses user behaviour for mobile devices
and websites
- Send an unlimited amount of data and they
will analyse your data within one minute
- Build visualisations, create flows & funnels
and dashboards
- Mixpanel is testing some features like
mobile A/B testing and web & mobile
messaging
- Free version available
opinion 11www.mopinion.com

12. 10. Google Analytics
Google Analytics
- A free website optimisation service and
analytics tool to track the performance of
your website or app
- Connect Google Analytics with other Google
platforms, like Google Ads
- Also offers a premium version with more
details which is designed for enterprise
companies
- However, it may be difficult to understand
the data
opinion 12www.mopinion.com

13. 11. CrazyEgg
CrazyEgg
- Understand and track user behaviour on
your website by analysing a visual
overview
- Offer heatmaps for mobile apps and
websites
- Provides user recording which allows you
to see where and why users get stuck on
your website
- 30-day free trial available
opinion 13www.mopinion.com

14. 12. SEMrush
SEMrush
- Offers features, like keyword-research,
backlink tracking, content analyser, social
media tracking, on-page seo tracker and
rank checking
- Also provides competitor tracking and
research
- Has a social media poster chrome
extension which allows you to schedule
your social media posts
opinion 14www.mopinion.com

15. 13. Clicktale
Clicktale
- Enables you to analyse visitor behaviour
on your website, mobile web and mobile
app
- Offers a visual overview by using features
like, heatmaps, sessions recordings and
funnel analysis
- Integrates with over 50 different tools, like
testing tools (e.g. Optimizely)
- Also offers integrations with voice of
customer tools
opinion 15www.mopinion.com

16. 14. Mouseflow
Mouseflow
- Provides heatmaps and session replay to
see where your visitors are struggling
- Create feedback surveys and campaigns
- Another great feature is their forms which
allow you to see and understand drop-offs
- Has a 14-day free trial
opinion 16www.mopinion.com

17. 15. GTmetrix
GTmetrix
- Analyse the speed of your website as well
as that of your competitors
- Gives you recommendations to optimise
the speed of your website
- Their reports summarise key
performance indicators
- Free version available
opinion 17www.mopinion.com

18. Which website optimisation service(s) is right for
you?
We know that there are many more website optimisation services out there, but we believe that
these are some of the best services! And of course, let’s not forget customer feedback…
Mopinion is both a quantitative and qualitative feedback analytics tool with which you can collect
and analyse online user feedback. We also provide customisable dashboards and text analytics,
giving you deep insights into the customer experience and of course a means to improve it!
That being said, the best way to choose which website optimisation service(s) your company wants
to use is simply by giving them a whirl. Hopefully, this overview will help you make a decision about
which website optimisation service(s) best fits your business!
Goodluck!
opinion 18www.mopinion.com

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