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Marketing your business + engaging customers on Instagram

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Should your business be on Instagram? Maybe you know it should but aren't sure how to strategize and execute in a way that impacts your customer relationships and sales in a big way. Or, perhaps you already have a presence on Instagram but aren't seeing your desired interaction or growth. This presentation from my Instagram workshop with the Alexandria Area Economic Development Commission discussed the following:

- Content strategy & planning
- How to create aesthetic content
- Humanization techniques
- How to use smart hashtags
- Paid advertising
- Insights
- Useful tools & apps

Published in: Marketing
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Marketing your business + engaging customers on Instagram

  1. 1. @kellyfalkmktg marketing your business + engaging customers
  2. 2. @kellyfalkmktg ● Name ● Business ● Where you are at with Instagram ● What do you hope to get out of this session
  3. 3. @kellyfalkmktg What’s the point?
  4. 4. @kellyfalkmktg What can your business DO on Instagram?
  5. 5. @kellyfalkmktg Spread awareness
  6. 6. @kellyfalkmktg Pique interest
  7. 7. @kellyfalkmktg Get customers
  8. 8. @kellyfalkmktg Build relationships
  9. 9. @kellyfalkmktg Create a business profile ➔ Logo for profile photo ➔ Choose a business category ➔ Create a bio ➔ Add address, phone number + website ➔ Connect your Facebook account
  10. 10. @kellyfalkmktg Content strategy + planning ➔ What businesses are a shoe-in on Instagram? ◆ Fashion + Makeup + Hair ◆ Food ◆ Adventure + Travel + Outdoors ◆ Photography ◆ Home decor/improvement ◆ Fitness ➔ Tell the story of your brand ➔ What’s your one thing?
  11. 11. @kellyfalkmktg “Social media is not inexpensive. It’s just a different kind of expensive.” - Jay Baer
  12. 12. @kellyfalkmktg Create aesthetic content ➔ Instagram is an artistic social platform ➔ Take multiple photos from interesting angles + depths ➔ Lighting is KEY ➔ Use real photos ➔ Take advantage of editing tools ➔ Get creative!
  13. 13. @kellyfalkmktg Mix it up ➔ Behind-the-scenes ➔ Sneak Peaks ➔ Inspirational quotes ➔ Adventures + outings ➔ Style inspiration ➔ Contests/giveaways ➔ Memes ➔ Informal + formal shots
  14. 14. @kellyfalkmktg But also keep it consistent ➔ Your account should have a cohesive look + feel ➔ Try to stick to a few select filters and/or edits ➔ Post consistently
  15. 15. @kellyfalkmktg Connect back to the “one thing” ➔ Huge competition = the need for “one thing” ➔ All content should tie back to your one thing ➔ Keep things relevant
  16. 16. @kellyfalkmktg Humanization techniques ➔ Followers relate to people not logos ➔ Be proactive ➔ Don’t push product too much ➔ Follow back ➔ Join in on trends + conversations ◆ #mondaymotivation, #throwbackthursday, #selfiesunday ➔ Don’t take yourself too seriously
  17. 17. @kellyfalkmktg It’s not all about you ➔ Feature customers, bloggers, industry experts, etc. ➔ Like, comment + regram
  18. 18. @kellyfalkmktg Use smart hashtags ➔ Always search a hashtag before using it ➔ Be as specific as possible ➔ Create your own hashtag and encourage followers to use it
  19. 19. @kellyfalkmktg Use smart hashtags
  20. 20. @kellyfalkmktg And as always, never feed the trolls ➔ Use the 5 step approach 1. Acknowledge 2. Apologize 3. Explain 4. Offer next steps 5. Read it out loud
  21. 21. @kellyfalkmktg Paid advertising ➔ Use good creative ◆ Add your logo, colors or products to make ads distinct ◆ Tell a story that supports your goal ◆ Use well crafted creative to amplify your results ◆ Implement a call to action button ● Call now ● Get directions ● Shop now ● Learn more
  22. 22. @kellyfalkmktg Photo ad
  23. 23. @kellyfalkmktg Video ad
  24. 24. @kellyfalkmktg Carousel ad
  25. 25. @kellyfalkmktg Insights ➔ Realtime metrics ➔ Insights on followers ➔ Actionable information
  26. 26. @kellyfalkmktg Integrate with other online platforms ➔ Occasionally post from your Instagram account to Facebook ➔ Embed Instagram videos into your blog/website ➔ Include an Instagram widget that displays your most recent posts and/or the Instagram button on your website and in your email marketing ➔ Cross promote contests, Instagram → Facebook
  27. 27. @kellyfalkmktg Useful tools + apps ➔ VSCO >> photo editing ➔ ColorStory >> photo editing ➔ Afterlight >> photo editing ➔ Canva >> graphic design/text on photo ➔ Over >> text on photo ➔ Layout >> combine, flip or mirror multiple photos
  28. 28. @kellyfalkmktg Useful tools + apps… continued ➔ Boomerang >> mini videos that loop back + forth ➔ Hyperlapse >> timelapse videos ➔ InstaSize >> photo resize ➔ Font Candy >> text on photo ➔ Bazaart >> multiple photos/graphic design/text on photo ➔ Flipagram >> photo videos
  29. 29. @kellyfalkmktg Questions? kellyfalkmarketing@gmail.com www.kellyfalk.com

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