The document outlines the top 11 usability recommendations for 2011, focusing on enhancing user experience through effective navigation, clear visual hierarchy, and optimized content organization. Key suggestions include providing strong cues about site location, making search functionalities efficient, and ensuring accessibility features are in place. Overall, it emphasizes the importance of usability in achieving successful web engagement and user satisfaction.

1. Top 11 Usability Recommendationsfor 2011June 10, 2011

2. AgendaIntroductionTop 11 Usability IssuesQ & A with your sitesInteractive Technology Solutions

3. Introducing Bridgeline DigitalWe help our customers achieve their key initiatives by leveraging web technologiesThe Building Blocks For Web SuccessInteractive Technology Solutions

4. Introducing our SpeakersJohn WhalenVP User ExperienceBrian LantzEVP & General ManagerInteractive Technology Solutions

5. Webinar SeriesThe Secrets to a Great Web Redesign: Getting the ROI from your investmentThu, Jun 16, 2011 10:00 AM - 11:00 AM EDTROI of Web Engagement Management; iAPPS DemonstrationThu, Jun 23, 2011 1:00 PM - 2:00 PM EDTInteractive Technology Solutions

6. ForeSee Satisfaction Scores Are Not ImprovingInteractive Technology Solutions

7. Maybe we need…Interactive Technology Solutions

8. Or maybe we need… SoLoMo?Interactive Technology Solutions

9. Let’s not forget what we are we trying to avoid?Interactive Technology Solutions

10. Let’s not forget what we are we trying to avoid?Interactive Technology Solutions

11. Time to revisit Usability 101NavigationContentInteractionVisual Design…And now on to the Top 11…Interactive Technology Solutions

12. 1. Provide strong cues about where I am on siteInteractive Technology Solutions

13. 1. Provide strong cues about where I am on siteTop Nav + SelectedNav visual cue

14. Breadcrumbs

15. Secondary Nav location

16. Page Title ProminentInteractive Technology Solutions

17. 2. Effective Search + RefineInteractive Technology Solutions

18. 2. Effective Search + RefineLocation of search box

19. Search results ordered by relevance

20. No extraneous information on page

21. Provide option to “Search + Refine”Interactive Technology Solutions

22. 3. Make it clear where I can and can’t click (affordances)Interactive Technology Solutions

23. 3. Make it clear where I can and can’t click (affordances)Interactive Technology Solutions

24. 3. Make it clear where I can and can’t click (affordances)Interactive Technology Solutions

25. 4. Support www.____.com and ___.comInteractive Technology Solutions

26. 5. Make it easy to navigate to the “Top Tasks” on your siteInteractive Technology Solutions

27. 6. Create a clear visual hierarchyInteractive Technology Solutions

28. 6. Create a clear visual hierarchyPretty good…Interactive Technology Solutions

29. 6. Create a clear visual hierarchyWell…Interactive Technology Solutions

30. 6. Create a clear visual hierarchyI’ve never seen all three done correctly…Use multiple cues:Visual ContrastColorShapeInteractive Technology Solutions

31. 7. Make Content Easy to ScanClassic “F-pattern” when scanningInteractive Technology Solutions

32. 7. Make Content Easy to ScanNot easy to scan…no hierarchy, no contrast.Interactive Technology Solutions

33. 7. Make Content Easy to ScanWhat do you think?Interactive Technology Solutions

34. 7. Make Content Easy to ScanMiddle section isn’t bad…Interactive Technology Solutions

35. 7. Make Content Easy to Scan…except it keeps going and going.Interactive Technology Solutions

36. 8. Make content a reasonable size, font and contrastAm I that old, or is that a small font!Interactive Technology Solutions

37. 8. Make content a reasonable size, font and contrastCenter column pretty good, if there wasn’t so much else on the page…Interactive Technology Solutions

38. 9. Create well structured form and provide clear assistanceLet’s consider this in detail – it’s a million dollar page for Geico.Interactive Technology Solutions

39. 9. Create well structured form and provide clear assistanceGood that they provide help and a phone number.