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GLOBAL SPIRITS MARKET - SNAPSHOT

The global spirits market was worth $216 bn in 2007, a 2.4% growth over 2006. The global spirits market
is expected to grow at a CAGR of 2.6% during 2007-12 to reach $245 bn in 2012.

Whisky is the largest spirits category and contributed to 23.8% of spirits industry revenue in 2007,
whereas tequila is the fastest growing category.

Emerging markets incl. BRIC nations, Central and Eastern Europe, Latin America and Middle East have
become high growth markets in spirits industry due to the large population, liberalization of trade norms
and rising income levels.

(Business Insights April 2009)



Top 10 Spirits company

    1.    Diageo (In India, they are present through Radico Khaitan with 7% market share)
    2.    Pernod Ricard (In India, they are present through Seagram with 8% market share)
    3.    Bacardi
    4.    Brown-Forman
    5.    Fortune Brands (Beam Global)
    6.    LVMH (Moet Hennessy)
    7.    Thai Beverage
    8.    Belvedere
    9.    William Grant
    10.   Campari

Other companies include:

Dr. August, United Spirits (41% market share in Indian Spirits), Remy Cointreau, Takara Shuzo, Asahi,
Edrington, Constellation Brands, San Miguel (Ginebra San Miguel), Berentzen and Societe des Produits
Marnier Lapostolle

Indian Spirits Market

         The Indian spirits market grew by 9.9% in 2008 to reach a value of $10.5 billion and volume of 1
          billion liters
         In 2013, the Indian spirits market is forecast to have a value of $16.3 billion, an increase of
          54.4% and volume of 1.3 billion liters, an increase of 31.3%, since 2008
         Whiskey sales generated the highest sales in the Indian spirits market, around 71.3% of the total
          value

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Top 10 spirits company

  • 1. GLOBAL SPIRITS MARKET - SNAPSHOT The global spirits market was worth $216 bn in 2007, a 2.4% growth over 2006. The global spirits market is expected to grow at a CAGR of 2.6% during 2007-12 to reach $245 bn in 2012. Whisky is the largest spirits category and contributed to 23.8% of spirits industry revenue in 2007, whereas tequila is the fastest growing category. Emerging markets incl. BRIC nations, Central and Eastern Europe, Latin America and Middle East have become high growth markets in spirits industry due to the large population, liberalization of trade norms and rising income levels. (Business Insights April 2009) Top 10 Spirits company 1. Diageo (In India, they are present through Radico Khaitan with 7% market share) 2. Pernod Ricard (In India, they are present through Seagram with 8% market share) 3. Bacardi 4. Brown-Forman 5. Fortune Brands (Beam Global) 6. LVMH (Moet Hennessy) 7. Thai Beverage 8. Belvedere 9. William Grant 10. Campari Other companies include: Dr. August, United Spirits (41% market share in Indian Spirits), Remy Cointreau, Takara Shuzo, Asahi, Edrington, Constellation Brands, San Miguel (Ginebra San Miguel), Berentzen and Societe des Produits Marnier Lapostolle Indian Spirits Market  The Indian spirits market grew by 9.9% in 2008 to reach a value of $10.5 billion and volume of 1 billion liters  In 2013, the Indian spirits market is forecast to have a value of $16.3 billion, an increase of 54.4% and volume of 1.3 billion liters, an increase of 31.3%, since 2008  Whiskey sales generated the highest sales in the Indian spirits market, around 71.3% of the total value