New Zealand Society of Authors Writers’ Series: 3 Nights, 3 Topics - Top 10 social media tips for writers and authors 10th September, 6-8pm @ the Dunedin Public Library, New Zealand.

1. Alex Black
Digital Marketer • Designer • Cafe Connoisseur
@alexblacknz

2. Top 10 Social Media Tips for
Authors
@alexblacknz

3. 1. Define your
target market
emographics • Interests • Motivations • Personas
@alexblacknz

4. 2. Define your
personal brand
Be real • Be consistent • Be you
@alexblacknz

5. 3. Choose your
networks
Inspiration • Interests •
Motivations
@alexblacknz

6. 4. Who are your
key influencers?
Who? • What? • Where? • Why?
@alexblacknz

7. 5. Write a plan
Events • Reminders • Ideas
@alexblacknz

8. 6. Join in!
Participate in discussions • Share thoughts & ideas • Show appreciation
@alexblacknz

9. 7. Make it part of
your routine
Schedule time • Stay positive • Don’t
give up
@alexblacknz

10. 8. Steer clear of
the sales pitch
Keep it social • Don’t be cheesy • Remember they are
real people
@alexblacknz

11. 8. Steer clear of
the sales pitch
9. Reach out to your
followers
Mention individuals • Host an AMA • Never
ignore
@alexblacknz

12. 8. Steer clear of
the sales pitch
10. Learn what
works
What channels • What content •
What time
@alexblacknz

13. Are there any questions?