Tool 17 marketing action plan
•Download as DOCX, PDF•
0 likes•71 views
This document provides a marketing action plan template for cultural heritage tourism businesses. It includes examples of potential marketing actions such as rewriting marketing plans, conducting customer research, updating promotional materials, improving social media and networking strategies, and reviewing pricing. The template can be used to identify specific changes and actions to improve marketing over the next 12 months. Actions should be recorded along with responsible parties, timeline, required resources and budget, and progress updates. Involving staff, family, and other businesses can provide inspiration for the plan.
Report
Share
Report
Share
Recommended
Tool 10 planning your objectives
This document discusses how to plan business objectives and provides examples of effective SMART objectives. It explains that objectives should be specific, measurable, achievable, realistic, and time-bound. Objectives should link to the business vision and include quantifiable elements that can be measured. The document provides a template to help users define objectives in different business areas and craft their own set of SMART objectives.
Marketing project 2011 12
The marketing project presentation should include: an introduction of the company launching an innovative product, details on the product and what makes it unique, an overview of the market research and feasibility analysis conducted, a sample press release, and a summary of the marketing plan and advertising campaign. The marketing plan summary should cover sales projections, costs, and objectives. The advertising campaign summary should include the creative and media agencies' analyses and decisions regarding the target market, ad concept, media selection, and budgets.
Ideazfirst Branding Tips
The 9 steps of Brand Management. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
Saint-Gobain one of the top 100 most innovative companies
Saint-Gobain is a world leader in design, production and distribution of construction materials delivering innovative products and services with tomorrow in mind.
Sense and Sensibility
This document discusses marketing roles and responsibilities across different industries including art, architecture, and fast-moving consumer goods (FMCG). The key responsibilities include developing strategic marketing plans to generate leads and develop brands, managing daily marketing operations across divisions to achieve objectives, and identifying marketing opportunities to develop action plans.
Summerfuel finance 2016 class 8 7 19
The document provides an agenda and information for a class on marketing basics and business plans. It includes:
1. An agenda for the class that covers stock reports, marketing basics, and working on business plans.
2. Details on marketing plans, including market analysis, target markets, competition, and the 4 P's of marketing - product, place, promotion, and price.
3. An outline for a business plan including an executive summary, organizational plan, marketing plan, and financial documents. Students are instructed to work on their business plans in class and present next week.
StratéCom (Prospectus) English Version
StratéCom is a company specialized in merchandising, sales force provision, and executing commercial projects for retail organizations. It aims to offer high-quality, personalized services to meet each client's needs. StratéCom's goal is to become a key partner for clients' development projects by offering experienced and rigorous project execution to guarantee quality results. The company has various divisions that provide services like commercial project management, merchandising strategies, and consultant resources.
What is an advertising agency , types of agency - Basics of advertising
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Recommended
Tool 10 planning your objectives
This document discusses how to plan business objectives and provides examples of effective SMART objectives. It explains that objectives should be specific, measurable, achievable, realistic, and time-bound. Objectives should link to the business vision and include quantifiable elements that can be measured. The document provides a template to help users define objectives in different business areas and craft their own set of SMART objectives.
Marketing project 2011 12
The marketing project presentation should include: an introduction of the company launching an innovative product, details on the product and what makes it unique, an overview of the market research and feasibility analysis conducted, a sample press release, and a summary of the marketing plan and advertising campaign. The marketing plan summary should cover sales projections, costs, and objectives. The advertising campaign summary should include the creative and media agencies' analyses and decisions regarding the target market, ad concept, media selection, and budgets.
Ideazfirst Branding Tips
The 9 steps of Brand Management. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
Saint-Gobain one of the top 100 most innovative companies
Saint-Gobain is a world leader in design, production and distribution of construction materials delivering innovative products and services with tomorrow in mind.
Sense and Sensibility
This document discusses marketing roles and responsibilities across different industries including art, architecture, and fast-moving consumer goods (FMCG). The key responsibilities include developing strategic marketing plans to generate leads and develop brands, managing daily marketing operations across divisions to achieve objectives, and identifying marketing opportunities to develop action plans.
Summerfuel finance 2016 class 8 7 19
The document provides an agenda and information for a class on marketing basics and business plans. It includes:
1. An agenda for the class that covers stock reports, marketing basics, and working on business plans.
2. Details on marketing plans, including market analysis, target markets, competition, and the 4 P's of marketing - product, place, promotion, and price.
3. An outline for a business plan including an executive summary, organizational plan, marketing plan, and financial documents. Students are instructed to work on their business plans in class and present next week.
StratéCom (Prospectus) English Version
StratéCom is a company specialized in merchandising, sales force provision, and executing commercial projects for retail organizations. It aims to offer high-quality, personalized services to meet each client's needs. StratéCom's goal is to become a key partner for clients' development projects by offering experienced and rigorous project execution to guarantee quality results. The company has various divisions that provide services like commercial project management, merchandising strategies, and consultant resources.
What is an advertising agency , types of agency - Basics of advertising
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Push Capabilities
Push Creative is a digital agency that provides various services including launch strategy, branding, web design, and marketing. The document provides examples of projects Push has worked on for clients in different industries. It summarizes work done for companies like Emerald, Noble House, CarePayment, Antica Farmicista, and the American Heart Association. The projects involved services such as branding, website design, user experience design, and content strategy.
Functions of staff involved in the Marketing department
The document discusses several key responsibilities and functions of a marketing department, including organizing promotional activities to raise awareness and boost sales, designing marketing strategies, budgeting for marketing expenses, advertising goods and services, branding, liaising with advertising entities, and developing new markets and products.
Appropriation & ad agency by manish badhiye
The document discusses various methods for setting an advertising budget, including the affordable method, percentage-of-sales method, competitive-parity method, and objective-and-task method. It notes that the objective-and-task method is generally considered the most logical as it involves defining objectives, determining tasks to achieve them, and estimating costs, but it is also the most difficult to implement. The document also provides an overview of factors that influence the relationship between advertising spending and sales, such as threshold, carryover, and wear out effects.
Prci m2
The document outlines various roles involved in developing a positive corporate image. The General Manager and Directors should prioritize enhancing the company's image through regular customer communications. The Customer First Manager is responsible for developing and implementing the corporate image strategy. The Communications Officer inputs into the strategy and disseminates relevant information. Staff members are also crucial as they directly interact with customers and stakeholders, reflecting on the organization.
Marwa atef cv october 2014
My objective is to leverage my experience while continuing to be challenged. I have 12 years of experience working for service providers delivering marketing intelligence products and services selling B2B products and/ or services. My background in Marketing and Business Development represent a unique combination of disciplines. I have the drive and determination to maintain success achieved in all of the organizations that I have worked with.
Marwa atef cv october 2014
This document contains the resume of Marwa Atef Saleh. She has over 12 years of experience in marketing, business development, and project management roles. Her most recent experience was as the PR, Communication and Advocacy Officer at Arab Media Forum for Environment and Development from 2013 to 2014, where she secured over $500,000 in funding from donors. She is seeking a new opportunity to leverage her skills and experience.
Mcarmena Resume Sep 09
Marcos Carmena León is a highly motivated senior professional with over 20 years of experience in sales, marketing, business development, and management in the telecommunications and IT industries. He has a proven track record of success developing strategies, managing teams and partnerships, and achieving sales targets. Currently, he is the founder of Social Media Lab, focused on supporting entrepreneurs, advising organizations on social media strategy, and analyzing trends in the networked business world.
Chap15 econ 161
This document discusses advertising, sales promotion, and public relations. It defines each area and explains major decisions involved in developing programs for advertising, sales promotion, and public relations. These include setting objectives and budgets, developing strategies, and evaluating effectiveness. Various tools used in advertising, sales promotion, and PR are also outlined.
IAB-Europe-Attitudes-towards-Programmatic-Advertising-report_June-2016-v3
This document summarizes the key findings of a report on attitudes towards programmatic advertising in Europe in June 2016. The summary includes:
- Nearly all stakeholders in the digital advertising ecosystem have embraced programmatic advertising, with only a small minority not using it. Efficiencies in reducing waste and costs are seen as the biggest impacts.
- Programmatic is also increasingly being used to achieve strategic advertising objectives like scaling mobile campaigns and branding. Integration with measurement and a focus beyond clicks are driving further adoption.
- Adoption of programmatic is expected to continue growing strongly, with over 90% of stakeholders anticipating increased investment over the next 12 months. However, skills shortages remain a major barrier.
-
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
General commercail managment plan(fsp)
First Spot Production Co., Ltd is a Cambodian advertising and media company that provides advertising services through LCD displays in popular areas around Cambodia. The company aims to grow its business by developing strategic partnerships and generating new advertising sales. It has departments for operations, marketing, finance, production, and administration/HR that work together under an acting general manager to execute the company's commercial management plan.
Your Local Guide: Social Media Communities for Tourism Destination
This is the fourth Handbook developed under the Erasmus+ Project "Your Local Guide". For more information about the project, visit www.yourlocalguide.org
Ibahrine 7 Strategic Planning
The document discusses marketing and advertising planning. It explains that a marketing plan is important because it focuses a company on customers and sets goals. A marketing plan includes situation analysis, objectives, strategies, and tactics. The plan influences advertising by dictating its role and ensuring efficient spending. Successful companies integrate advertising plans with marketing plans to achieve objectives.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
National Marketing Manager Experience
This document summarizes the role and duties of a National Marketing Manager from October 2010 to March 2015. Key responsibilities included developing and implementing marketing strategies and campaigns across multiple business units, managing lead generation and analyzing campaign effectiveness, overseeing the marketing budget and expenses, and managing marketing teams. The role also involved supporting sales, maintaining key relationships, and assisting with new product launches and strategic partnerships.
MBA_FINAL_PROJECT_Martin_Uhlir_2010_final
1. The document is a final project report on using social networking services as an effective marketing tool.
2. It establishes the hypothesis that an active brand presence on social media is an effective marketing tool. The objectives are to gain 1,000 Facebook fans and generate an additional contribution margin of 100,000 CZK with marketing costs under 10,000 CZK.
3. The project was conducted in cooperation with Amer Sports Czech Republic to promote the Salomon brand. The objectives were exceeded, gaining 1,500 fans and a 216,364 CZK contribution margin with only 6,022 CZK in costs.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
By maxhodges marketing limited.vs1
Maxhodges Marketing is an establishment with high quality performance of services with internal manufacturing to our clients; a company with a team of proficient in-house competent personnel's, pulled from Trade marketing, Signage, Print, Marketing, Trade Distribution and Events. www.maxhodges.co.ke
Company Profile Pardgroup - ENG
Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
Marketing Management
Marketing Management Understanding
Marketing Development
Marketing Role in the Management System
Marketing Organization
Internal Marketing
Kus Pro - Introduction Entrepreneurial Competences
The document provides a checklist for identifying the skills of an entrepreneur or contractor. It lists 10 categories of skills including: 1) Mastery of the trade, 2) Production, 3) Production tools, 4) Commercial/communication skills, 5) Management level I, 6) Administrative/IT skills, 7) Managing a team, 8) Management level II, 9) Financial criteria, and 10) Ability to steer one's own project. For each category, it lists specific skills and asks the user to indicate whether they have achieved the skill with a yes or no. The checklist is intended to help users identify skills they have already mastered and skills that need further development or outsourcing.
More Related Content
Similar to Tool 17 marketing action plan
Push Capabilities
Push Creative is a digital agency that provides various services including launch strategy, branding, web design, and marketing. The document provides examples of projects Push has worked on for clients in different industries. It summarizes work done for companies like Emerald, Noble House, CarePayment, Antica Farmicista, and the American Heart Association. The projects involved services such as branding, website design, user experience design, and content strategy.
Functions of staff involved in the Marketing department
The document discusses several key responsibilities and functions of a marketing department, including organizing promotional activities to raise awareness and boost sales, designing marketing strategies, budgeting for marketing expenses, advertising goods and services, branding, liaising with advertising entities, and developing new markets and products.
Appropriation & ad agency by manish badhiye
The document discusses various methods for setting an advertising budget, including the affordable method, percentage-of-sales method, competitive-parity method, and objective-and-task method. It notes that the objective-and-task method is generally considered the most logical as it involves defining objectives, determining tasks to achieve them, and estimating costs, but it is also the most difficult to implement. The document also provides an overview of factors that influence the relationship between advertising spending and sales, such as threshold, carryover, and wear out effects.
Prci m2
The document outlines various roles involved in developing a positive corporate image. The General Manager and Directors should prioritize enhancing the company's image through regular customer communications. The Customer First Manager is responsible for developing and implementing the corporate image strategy. The Communications Officer inputs into the strategy and disseminates relevant information. Staff members are also crucial as they directly interact with customers and stakeholders, reflecting on the organization.
Marwa atef cv october 2014
My objective is to leverage my experience while continuing to be challenged. I have 12 years of experience working for service providers delivering marketing intelligence products and services selling B2B products and/ or services. My background in Marketing and Business Development represent a unique combination of disciplines. I have the drive and determination to maintain success achieved in all of the organizations that I have worked with.
Marwa atef cv october 2014
This document contains the resume of Marwa Atef Saleh. She has over 12 years of experience in marketing, business development, and project management roles. Her most recent experience was as the PR, Communication and Advocacy Officer at Arab Media Forum for Environment and Development from 2013 to 2014, where she secured over $500,000 in funding from donors. She is seeking a new opportunity to leverage her skills and experience.
Mcarmena Resume Sep 09
Marcos Carmena León is a highly motivated senior professional with over 20 years of experience in sales, marketing, business development, and management in the telecommunications and IT industries. He has a proven track record of success developing strategies, managing teams and partnerships, and achieving sales targets. Currently, he is the founder of Social Media Lab, focused on supporting entrepreneurs, advising organizations on social media strategy, and analyzing trends in the networked business world.
Chap15 econ 161
This document discusses advertising, sales promotion, and public relations. It defines each area and explains major decisions involved in developing programs for advertising, sales promotion, and public relations. These include setting objectives and budgets, developing strategies, and evaluating effectiveness. Various tools used in advertising, sales promotion, and PR are also outlined.
IAB-Europe-Attitudes-towards-Programmatic-Advertising-report_June-2016-v3
This document summarizes the key findings of a report on attitudes towards programmatic advertising in Europe in June 2016. The summary includes:
- Nearly all stakeholders in the digital advertising ecosystem have embraced programmatic advertising, with only a small minority not using it. Efficiencies in reducing waste and costs are seen as the biggest impacts.
- Programmatic is also increasingly being used to achieve strategic advertising objectives like scaling mobile campaigns and branding. Integration with measurement and a focus beyond clicks are driving further adoption.
- Adoption of programmatic is expected to continue growing strongly, with over 90% of stakeholders anticipating increased investment over the next 12 months. However, skills shortages remain a major barrier.
-
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
General commercail managment plan(fsp)
First Spot Production Co., Ltd is a Cambodian advertising and media company that provides advertising services through LCD displays in popular areas around Cambodia. The company aims to grow its business by developing strategic partnerships and generating new advertising sales. It has departments for operations, marketing, finance, production, and administration/HR that work together under an acting general manager to execute the company's commercial management plan.
Your Local Guide: Social Media Communities for Tourism Destination
This is the fourth Handbook developed under the Erasmus+ Project "Your Local Guide". For more information about the project, visit www.yourlocalguide.org
Ibahrine 7 Strategic Planning
The document discusses marketing and advertising planning. It explains that a marketing plan is important because it focuses a company on customers and sets goals. A marketing plan includes situation analysis, objectives, strategies, and tactics. The plan influences advertising by dictating its role and ensuring efficient spending. Successful companies integrate advertising plans with marketing plans to achieve objectives.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
National Marketing Manager Experience
This document summarizes the role and duties of a National Marketing Manager from October 2010 to March 2015. Key responsibilities included developing and implementing marketing strategies and campaigns across multiple business units, managing lead generation and analyzing campaign effectiveness, overseeing the marketing budget and expenses, and managing marketing teams. The role also involved supporting sales, maintaining key relationships, and assisting with new product launches and strategic partnerships.
MBA_FINAL_PROJECT_Martin_Uhlir_2010_final
1. The document is a final project report on using social networking services as an effective marketing tool.
2. It establishes the hypothesis that an active brand presence on social media is an effective marketing tool. The objectives are to gain 1,000 Facebook fans and generate an additional contribution margin of 100,000 CZK with marketing costs under 10,000 CZK.
3. The project was conducted in cooperation with Amer Sports Czech Republic to promote the Salomon brand. The objectives were exceeded, gaining 1,500 fans and a 216,364 CZK contribution margin with only 6,022 CZK in costs.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
By maxhodges marketing limited.vs1
Maxhodges Marketing is an establishment with high quality performance of services with internal manufacturing to our clients; a company with a team of proficient in-house competent personnel's, pulled from Trade marketing, Signage, Print, Marketing, Trade Distribution and Events. www.maxhodges.co.ke
Company Profile Pardgroup - ENG
Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
Marketing Management
Marketing Management Understanding
Marketing Development
Marketing Role in the Management System
Marketing Organization
Internal Marketing
Similar to Tool 17 marketing action plan (20)
Functions of staff involved in the Marketing department
Functions of staff involved in the Marketing department
IAB-Europe-Attitudes-towards-Programmatic-Advertising-report_June-2016-v3
IAB-Europe-Attitudes-towards-Programmatic-Advertising-report_June-2016-v3
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...
Your Local Guide: Social Media Communities for Tourism Destination
Your Local Guide: Social Media Communities for Tourism Destination
More from SoniaNaiba
Kus Pro - Introduction Entrepreneurial Competences
The document provides a checklist for identifying the skills of an entrepreneur or contractor. It lists 10 categories of skills including: 1) Mastery of the trade, 2) Production, 3) Production tools, 4) Commercial/communication skills, 5) Management level I, 6) Administrative/IT skills, 7) Managing a team, 8) Management level II, 9) Financial criteria, and 10) Ability to steer one's own project. For each category, it lists specific skills and asks the user to indicate whether they have achieved the skill with a yes or no. The checklist is intended to help users identify skills they have already mastered and skills that need further development or outsourcing.
Kus Market - Toolbox
This document provides an overview of marketing tools and sales techniques for artisan food businesses in Europe. It discusses 6 powerful marketing tools: 1) yourself as the business owner, 2) your brand, 3) your story, 4) your food product or service, 5) your unique selling proposition, and 6) your customers. It also outlines 5 sales strategies and techniques: 1) loyalty programs, 2) up-selling and cross-selling, 3) customer reviews, 4) discounts and promotions, and 5) psychological pricing. The document is intended to provide practical guidance to help artisan food entrepreneurs market, sell, and distribute their new culinary offerings.
Kus Pro: Module 5 - Business Model Canvas
This document provides guidance on developing a business model canvas for a culinary business. It discusses key elements of the business model including the value proposition, customer segments, distribution channels, key activities, partnerships, resources, and costs. The business model canvas tool is introduced as a way to map these elements and visualize the relationships between them. Developing a clear understanding of the business model is described as the starting point for then creating a full business plan.
Kus Pro: Module 4 - Define Your Rates
This document provides guidance on establishing pricing policies for culinary businesses. It discusses calculating cost price by determining raw material, production, and administrative costs. It then presents three methods for setting the selling price: 1) using a margin rate, where the price covers costs and provides a target profit margin, 2) using a food cost method, where the price is based on a percentage of costs, and 3) using a multiplier coefficient to determine price from cost. The document stresses the importance of understanding costs and adjusting prices based on factors like supplier costs to ensure profitability and breaking even.
Kus Pro: Module 3- Communication
This document provides guidance on communication strategies for culinary entrepreneurs. It discusses developing a communication plan including analyzing the context, defining objectives and targets, and prioritizing actions. It also covers establishing a culinary identity through one's kitchen, career path, values and creativity. Pitching one's idea or project is described as an essential step, with tips provided on effective pitch content and delivery.
Kus Pro: Module 2 - Positioning Strategy
This document discusses positioning strategies for entrepreneurial initiatives in the culinary sector. It explains that positioning is based on understanding consumers and competitors in order to differentiate a business. A good positioning strategy has five key characteristics - clarity, relevance, credibility, originality, and profitability. It also discusses how to identify a business and build distinction compared to others in the same market. Finally, it connects positioning to marketing strategies and explains how the four Ps or four Cs can ensure consistency between a company's positioning and its overall approach.
Kus Pro: Module 1 - Session 4 - Suppliers
This document discusses the importance of studying suppliers for culinary entrepreneurial initiatives. Entrepreneurs should list and rank potential suppliers according to location, volumes, prices, payment terms, delivery times, and quality of after-sales service. The document recommends building a supplier database and checking Kuskitchen/AANA to find suitable suppliers.
Kus Pro: Module 1 - session 3 - Customers
This document discusses conducting market research through customer surveys to inform a culinary business project. It describes identifying customer segments, understanding purchasing behaviors, developing a survey questionnaire, and analyzing results. The survey aims to understand customer needs, preferences, and willingness to pay to help ensure project success.
Kus Pro: Introduction - Rating table
This document contains a rating questionnaire for evaluating cooking skills and trade requirements related to preparing kus-kus. The questionnaire includes 25 questions across 3 sections: cooking practice, trade requirements, and communication. Respondents are scored on their answers with more points given to answers demonstrating greater experience and skill in areas like years of experience cooking, frequency of cooking, methods of cuisine prepared, and tasks involved in meal preparation. The total scores are compared to three profiles to evaluate the respondent's overall level.
More from SoniaNaiba (20)
Kus Pro - Introduction Entrepreneurial Competences
Kus Pro - Introduction Entrepreneurial Competences
Kus Pro - Introduction competences entrepreneuriales
Kus Pro - Introduction competences entrepreneuriales
KUS PRO - Introduction - Questionnaire Positionnement
KUS PRO - Introduction - Questionnaire Positionnement
KUS PRO - Introduction - Competences Entrepreneuriales
KUS PRO - Introduction - Competences Entrepreneuriales
KUS PRO - Introduction - Tableau Notation Questionnaire
KUS PRO - Introduction - Tableau Notation Questionnaire
Recently uploaded
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological Screening of Herbal Drugs in detailed.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Recently uploaded (20)
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Tool 17 marketing action plan
- 1. Tool 17: Marketing Action Plan This project has been funded with support from the European Commission. Thispublication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein
- 2. Tool 17: Marketing Action Plan Havingusedsome of the other ROOTStools, youshouldnow have identifiedstrengthsandgapsor areas forimprovementinhowyoumarketyourcultural enterprise tourism business.Whatchanges can you make andwhat actionscan you implementtoimprove the marketingof yourcultural heritage tourism enterprise? Use the followingtablestoidentifyasetof changesandimprovementsyouwanttoimplementover the next12 months.You mightfindithelpful tobrainstormideasandtoinvolve otherssuchasteam memberstodevelopyourplans. Examplesof actions (what); Re-writinganddevelopingyourmarketingplan Undertakingcustomerresearchandothermarketresearch Commissioningnew and/orup-datingof photographs,branding,leaflets,brochures,signage and displaypanels Conductingvisitorandcustomersurveystogainfeedbackonpositive elementsof their experience andareasforimprovement Re-thinkingwhere andhowyoupromote yourenterprise locallyandregionally Social mediastrategyanddigital marketingactivities Networkmarketingwithother local agenciesandorganisations(e.g.touristboards, membershipbodiesandlocal authorities) Reviewingpricinganddiscountingschemes Publicrelationsandpublicitystrategy Commissioningandpurchase of new/updatedsouvenirbookletsand/orproduct memorabilia(e.g.brandedkeyrings,pens,postcardsandnote books) Be creative andinvolve visitorsteammembers,familyandfriends –youcan evengetinspirationby visitingandtalkingtoothercultural heritage enterprisesabouthow theymarkettheir enterprise.
- 3. My Marketing ActionPlan Use the followingtable toplanandmonitorthe implementationof yourmarketingplan. Action (What) Who When Resources And Budget Progress