This document provides analytics on media coverage for Toni&Guy from December 30th, 2013 to January 10th, 2014. It lists 22 news websites that covered Toni&Guy, along with their daily readership totals ranging from 290 million to 1,000. The total estimated readership across all websites is 375.8 million. It also lists 9 Twitter accounts related to fashion/beauty with follower counts from 2,558 to 405,650 and estimates 250 tweets were generated.

1. Toni&Guy
10th January 2014
Iconic Hair

2. Date of coverage: 30th December 2013
Page 7

3. Date of coverage: 30th December 2013
Page 16

4. Date of coverage: 30th December 2013
Page 25

5. Daily Readership: 290 Million
Date of coverage: 31st December 2013

6. Daily Readership: 60 Million
Date of coverage: 31st December 2013

7. Daily Readership: 15 Million
Date of coverage: 30th December 2013

8. Daily Readership: 7.2 Million
Date of coverage: 30th December 2013

9. Daily Readership: 1.6 Million
Date of coverage: 6th January 2014

10. Daily Readership: 760 Thousand
Date of coverage: 30th December 2013

11. Daily Readership: 400 Thousand
Date of coverage: 31st December 2013

12. Daily Readership: 380 Thousand
Date of coverage: 30th December 2013

13. Daily Readership: 170 Thousand
Date of coverage: 30th December 2013

14. Daily Readership: 130 Thousand
Date of coverage: 31st December 2013

15. Daily Readership: 120 Thousand
Date of coverage: 31st December 2013

16. Daily Readership: 75 Thousand
Date of coverage: 3rd January 2013

17. Daily Readership: 35 Thousand
Date of coverage: 30th December 2013

18. Daily Readership: 26 Thousand
Date of coverage: 31st December 2013

19. Daily Readership: 10 Thousand
Date of coverage: 2nd January 2013

20. Daily Readership: 1 Thousand
Date of coverage: 10th January 2013

21. Location Impact
http://www.yahoo.com
See Article here
290 Million daily readership
http://www.msn.com
See Article here
60 Million daily readership
http://www.dailymail.co.uk
See Article here
15 Million daily readership
http://www.telegraph.co.uk
See Article here
7.2 Million daily readership
http://www.bt.com
See Article here
1.6 Million daily readership
http://www.express.co.uk
See Article here
760,000 daily readership
http://www.mid-day.com
See Article here
400,000 daily readership
http://www.paperblog.com
See Article here
380,000 daily readership
http://www.todayonline.com
See Article here
170,000 daily readership
http://www.cosmopolitan.co.uk
See Article here
130,000 daily readership
http://www.vogue.com.au
See Article here
120,000 daily readership
http://www.sugarscape.com
See Article here
75,000 daily readership
Estimated readership: 375.8 Million

22. Location Impact
http://www.mydaily.co.uk
See Article here
35,000 daily readership
http://www.dailynewsen.com
See Article here
26,000 daily readership
http://www.fashiontimes.com
See Article here
10,000 daily readership
http://www.hitthefloor.com
See Article here
7,300 daily readership
http://www.plj.com
See Article here
1,000 daily readership

23. Key Tweeters:
Handle Followers
@the_news_diva 92,408
@canalsidethread 3,577
@telefashion 62,265
@styleumodern 4,476
@cosmopolitanuk 198,990
@sugarscape 405,650
@jmariemag 2,558
@vogueaustralia 75,069
Estimated number of tweets: 250