Presentation for The Heart Corporate Roundtable. Why & how corporations should build new ventures. Examples and lessons learned.

1. Tomasz Rudolf
@tomaszrudolf
Corporate Roundtable
Company Building

2. Multiple ways to grow...

3. Our Company Building story...

4. 4

5. 5

6. A startup is a temporary
organization in search of
a scalable business model
Steve Blank

7. A corporation is a permanent
organization designed to execute a
proven, scalable business model
Steve Blank

8. Lesson 1.
It’s ok if it fails.

9. 9

10. Corporate Innovation Ecosystem
The Heart

11. Lesson 2.
It’s way better if it works!

12. Why BUILD?
Purpose
How to BUILD?
Process
Challenges
Paradoxes
Menu for today

13. Transforming the core

14. Growing the core

15. Growing the core

16. Entering adjacent markets

17. Entering adjacent markets

18. Monetizing assets & IP
https://hbswk.hbs.edu/item/xtv-xeroxs-attempted-recovery-from-fumbling-the-future

19. Value Chain Venturing

20. Value Chain Venturing
https://www.pb.pl/maccelerator-inwestuje-w-roboty-897707

21. Turning moonshots into future businesses

22. Why BUILD?
Purpose
How to BUILD?
Process
Challenges
Paradoxes
Menu for today

23. Intrapreneurship
Bottom-up initiatives working like
startups to validate & launch new biz
Sony + Playstation
Startup studio / lab
Internal startup factory
Alphabet + Waymo
Spin-Outs / Spin-In
Bring ideas outside for launch and
integrate when successful
Cisco + Nuovo Systems
Outsourcing
Professional venture developer builds
and sells the business
Under Armour + Endomondo
by prehype
Source: @TheHeartWarsaw
Value Chain Venturing
Investing in next generation suppliers
and partners for the industry
mAccelerator + Digital Teammates
Processes for building startups
Joint Ventures
Co-creation of new ventures
Ghelamco + D-RAFT

24. Why BUILD?
Purpose
How to BUILD?
Process
Challenges
Paradoxes
Menu for today

25. Focus vs. portfolio thinking

26. It’s all about people

27. Parent - child relations

28. UNLEARN
forget
what made CoreCo
successful
LEARN
build new
capabilities
28
BORROW
assets
from CoreCo
for competitive
advantage
https://hbr.org/2005/05/building-breakthrough-businesses-within-established-organizations
CoreCo
NewCo

29. UNLEARN
Direct sales
Direct delivery
LEARN
Online marketing &
sales
Tech development
29
BORROW
Turning consulting
methods
into workshops
???

30. UNLEARN
tailored
consulting
model
LEARN
Startup scouting
Subscription
business models
30
BORROW
team &
client
relationships
https://hbr.org/2005/05/building-breakthrough-businesses-within-established-organizations

31. Governance - Big vs. small

32. Governance - Big vs. small
http://money.cnn.com/interactive/technology/what-is-googles-new-alphabet/index.html

33. Internal & external battle

34. Winning on the market
“The external startup has to work long
hours, and make many pivots, to
identify the product-market fit,
validate the MVP, and articulate a
winning business model that can then
be repeated and scaled.
The internal venture must do all this,
and more!
Winning in the organization
That second fight must obtain the
permissions, protection, resources,
etc. needed to launch the venture
initiative, and then must work to retain
that support over time as conflicts
arise (which they will).”
Steve Blank
34
Internal & external battle
?!

35. 35
If you are not
upsetting anyone,
you are not
changing anything
Seth Godin

36. Launch vs. scale
36

37. Create | Validate
Customer, Problem
& Solution Hypotheses
Experimentation
Proof of Concept
Launch
MVP
Sales
Technology
Operations
Scale
Grow
Acquire
Integrate
Exit
Strategize
Hunting grounds
Pressure & KPIs
Openness to
unexpected
Resources
Access to assets
Shared services
Governance
Portfolio Management
Performance mgmt
Independence
Decision-making
Financing
Venture Capital
Investment
People
Founders
Team
Remuneration
Source: @TheHeartWarsaw
Company Building Capabilities

38. Let’s learn from the builders!

39. Follow your Heart
@theheartwarsaw
www.theheart.tech