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Image by: Norebbo   Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                 Image by: Johan Larsson
Encyclopedia Phontanica
image by paul (dex)
image by: tucsonkids.com
image by: tucsonkids.com
What can QR Codes do?   Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                                                image	
  credit:	
  scanlife.com
Arguments Against QR Codes




            QR Codes will be like the CueCat

You have to download an app to use QR codes

You have to LAUNCH an app to use QR codes
Arguments Against QR Codes


        QR Codes will be like the CueCat




                    • you had to be on a computer
                    • web was in its infancy

                    • broadband was virtually non-existent
                    • you had to register
Arguments Against QR Codes


           You have to download an app to use QR codes




on average iPhone users have 40 apps installed & Android users have 25
Arguments Against QR Codes

You have to LAUNCH an app to use QR codes




hmmmmmmmmm
Arguments Against QR Codes

You have to LAUNCH an app to use QR codes




hmmmmmmmmm
Valid Arguments Against QR Codes




    You have to have an internet connection


    Consumers don’t know what app to download

    Consumers don’t know what they are
Arguments Against QR Codes



Consumers don’t know what they are
How Do You Create QR Codes

FREE Web based QR Code creators - Bit.ly
How Do You Create QR Codes

Paid Web based QR Code creators - Capture by 44Doors
How Can You Use QR Codes?



Auto manufacturers are
training your customer
for you right now.
How Can You Use QR Codes?



                    Track your advertising
How Can You Use QR Codes?



                   Turn print into TV
How Can You Use QR Codes?



                   Turn print into TV
How Can You Use QR Codes?


           Provide Mobile Friendly Directions
How Can You Use QR Codes?




              Customer Reviews or How To’s
How Can You Use QR Codes?




 Customer Feedback
How Can You Use QR Codes?



                       Speed up Check-out
What not to do...



                    It has to work
                     •   where am I physically
                          • ensure connectivity



                     •   link to mobile friendly site

                     •   where am I in buying cycle

                     •   be “thumb friendly”
A Final Word....


 Commonly asked questions
    • What is the minimum size for a QR Code?
    • What are the different types of QR Codes?
    • What are the best QR Reader apps?
A Final Word....       What are the different types of QR Codes?




QR Codes   Micro QR Codes      Datamatrix Codes           MS Tag




               Jag Tags                            SPARQ Code
A Final Word....   What are the best QR Reader apps?
Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC

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Tom Martin's Women's Board Presentation

  • 1. Image by: Norebbo Copyright  ©  2010  Converse  Digital,  LLC
  • 2. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC Image by: Johan Larsson
  • 7. What can QR Codes do? Copyright  ©  2010  Converse  Digital,  LLC image  credit:  scanlife.com
  • 8. Arguments Against QR Codes QR Codes will be like the CueCat You have to download an app to use QR codes You have to LAUNCH an app to use QR codes
  • 9. Arguments Against QR Codes QR Codes will be like the CueCat • you had to be on a computer • web was in its infancy • broadband was virtually non-existent • you had to register
  • 10. Arguments Against QR Codes You have to download an app to use QR codes on average iPhone users have 40 apps installed & Android users have 25
  • 11. Arguments Against QR Codes You have to LAUNCH an app to use QR codes hmmmmmmmmm
  • 12. Arguments Against QR Codes You have to LAUNCH an app to use QR codes hmmmmmmmmm
  • 13. Valid Arguments Against QR Codes You have to have an internet connection Consumers don’t know what app to download Consumers don’t know what they are
  • 14. Arguments Against QR Codes Consumers don’t know what they are
  • 15. How Do You Create QR Codes FREE Web based QR Code creators - Bit.ly
  • 16. How Do You Create QR Codes Paid Web based QR Code creators - Capture by 44Doors
  • 17. How Can You Use QR Codes? Auto manufacturers are training your customer for you right now.
  • 18. How Can You Use QR Codes? Track your advertising
  • 19. How Can You Use QR Codes? Turn print into TV
  • 20. How Can You Use QR Codes? Turn print into TV
  • 21. How Can You Use QR Codes? Provide Mobile Friendly Directions
  • 22. How Can You Use QR Codes? Customer Reviews or How To’s
  • 23. How Can You Use QR Codes? Customer Feedback
  • 24. How Can You Use QR Codes? Speed up Check-out
  • 25. What not to do... It has to work • where am I physically • ensure connectivity • link to mobile friendly site • where am I in buying cycle • be “thumb friendly”
  • 26. A Final Word.... Commonly asked questions • What is the minimum size for a QR Code? • What are the different types of QR Codes? • What are the best QR Reader apps?
  • 27. A Final Word.... What are the different types of QR Codes? QR Codes Micro QR Codes Datamatrix Codes MS Tag Jag Tags SPARQ Code
  • 28. A Final Word.... What are the best QR Reader apps?
  • 29. Copyright  ©  2010  Converse  Digital,  LLC