This document discusses KuRunData's WeChat surveys in China and its WeChat solution. Some key points: - WeChat is China's most popular app with over 1 billion monthly users, and is integrated into everyday life. - KuRunData accesses WeChat users via 2 official accounts and 1 applet. 20% of its mobile surveys are completed on WeChat. - KuRunData has a panel of over 5 million respondents in China and delivers 18 million interviews annually. Its reach is expanded through the WeChat mobile survey app. - Surveys on WeChat are mobile-first, traffic comes from referrals, and 50% of users spend over 10 minutes on the applet