This document describes Toluna QuickSurveys, an online survey tool. It allows users to create 1-5 question surveys and collect 100-2,000 responses within 24 hours. Surveys can include images, audio and video. Results are available in real-time and can be weighted to be nationally representative. It is intended for situations requiring fast, affordable insight such as market research, media planning, and public relations.

1. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

2. Quick Easy Cost-effective QuickSurveys…

4. Advanced Surveys

5. Online Ad Measurement

7. Sponsored Polls

9. Survey Scripting

10. Panel Mgmt

11. Analysis tools

14. Toluna QuickSurveysWhat can you do with it? Research when you need it Create 1-5 questions Direct bulk sales or E-commerce engine – pay per click Video, image and audio Live results and drill down into 5 key data points Fed directly into Toluna’s global panels No wait – no hassle 100-2,000 responses 24 hours See results live ‘Ask the Nation’ nat rep weighting Immediately! Redeploy QuickSurveys at a click of a button Tracker capability

15. A product for the times…Why Toluna QuickSurveys? Identified need Top lines are sometimes enough – for client pitches No (or VERY small) budget “Omnibus doesn’t provide the rich media I need” Checking incidence & feasibility Pre-identifying hard to reach targets Every poll response recorded against profile for re-contact I want it NOW Leveraging Toluna’s unique assets Toluna web 2.0 communities provide opinions 10 million+ poll votes per month Double opted-in with rich profile Toluna Innovation & Technology

16. Why QuickSurveys?By sector

17. Where can I deploy my QuickSurvey?Access 4m panellists worldwide GERMANY FRANCE UK ITALY NETHER- LANDS SPAIN CANADA USA Coming soon….. REP. OF IRELAND BELGIUM RUSSIA AUSTRALIA

18. Where do QuickSurveys appear?Toluna.com member Home Page

19. Get started...…go to www.tolunapro.com

20. Get started...…create clients & users

21. How to……create a QuickSurvey

22. How to…… create your questions 4) Create filters on previous response 1) Type question name 3) Multi-choice and random responses 2) Add / delete responses

23. How to…enhance member experience… add images & video

24. TolunaQuickSurveys:Features Account-based Login 24x7 to create surveys Review history Questions Single & multiple answer choices are possible Questions can include "None of the above" option Image, Audio, Video and Weblinks can be included Answer choices can be randomized Questions can accommodate up to 110 characters Sampling Select your preferred number of respondents up to 2,000 Can weight to census-representation Invite your friends / address book External sites (other than Toluna)

25. Live or Test QuickSurveys on Toluna.com

26. How to…… manage personal poll dashboard Test and create new versions at the click of a button! Invite others to your QuickSurvey View online results Pause surveys in field Surveys - live, completed, yet to launch

27. How to……pay for your QuickSurvey (1) Deposit via PayPal / Credit Card Click ‘Deposit’ on Dashboard OR....

28. How to……pay for your QuickSurvey (2) 1) Contact your Toluna account manager 2) Check your balance 3) Toluna will credit your account 4) Receive an invoice

29. How to……check & export real-time poll results Live data drill down (age / gender / region) ‘Ask the Nation’ – Nat Rep weighted results Export chart data to excel

30. How to……share results with others Copy / paste URL for access to results dashboard

31. Selected QuickSurvey Clients End Users

32. Selected QuickSurvey Clients MR, PR, Advertising, Media Planning

33. Selected QuickSurvey PressNew York Post to The Guardian…

34. TestimonialsWhat our clients say… ‘QuickSurveys is an extremely fast way of getting a snapshot of consumer views. You can see just how quickly the results come in via the live reporting tool, and viewing the results by key demographics is very easy - just a click away.’Market Research Manager, British Airways ‘We have been very impressed with the promptness and effectiveness of Toluna QuickSurveys. It will revolutionise how we go about finding quick answers to business problems,shortlisting bigger research projects and will help foster creativity internally.’ Deputy Manager Customer Insight, HBOS General Insurance Toluna's Quick Survey provided a very useful snapshot of consumers' awareness of our brand's key messages, which helped us with our subsequent planning and decision making.’ Brand Manager, Brown-Forman ‘Toluna Quick Surveys are great if you need very fast and cost effective insight. 2,000 nat rep results in 24 hours is fantastic, the answers were great, and I would highly recommend this service for people in need of fast and accurate information.’ Insight Manager, Bauer Publishing

35. Branded poll dashboard Additional functionality Volume discount Enterprise agreements Development input Premium Resellers

37. Basic training

38. FAQ guide

39. In-depth user guide

42. I need an account manager I can trust

44. Insight for communications advantageThe challenges for corporate comms Differentiation Thought leadership Proactive approach to setting the story Understanding the impact of PR on the market Understanding the stakeholder / customer group Proving the impact of communications on sales and the business Raising PR dept’s profile internally Shortening the time to information following critical events Immediacy / currency of information, same day breaking news Early warning systems Avoid trawling through blogs and online content Budgetary constraints Doing more for less

45. Solution – QuickSurveysMake Corporate Communications a Strategic Asset Establish market opinion within hours Pre-empt journalists / opinion formers by setting the agenda Collect real-time results direct from stakeholders Establishing a direct channel between communicators and the end customer Quickly understand the perception of critical events Reach your audience through unique stories Give journalists access to research they can’t get anywhere else Credible sourcing of stories Make sure PR spend is going to the right areas Cost effective complement / alternative to: Cuttings agencies, AVE, evaluation agencies

46. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO