Presentation at conference Abstract. The purpose of this presentation is to examine the impact of modern IT and software methods and technologies on the adoption IP media in broadcast. Realizing the advantages of media over IP go far beyond the adoption of a SDI packetization standard. Modern trends in networking, cloud and edge technologies, as well as software design, deployment and management tools all need to converge into an interconnected, collaborative technological foundation. The implications of these technologies, the interrelationships, the changing competitive landscape and the need for cross-sector collaboration will be investigated.