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Unlock the Power of
Your Stories
What is Story?
It makes us feel things

It has a beginning middle and end

It is surprising

It brings us together

It is entertaining
Story is the
Basic Building Block
of Community
What communities
do you build?
Community
Stakeholders
Volunteers
Contributors
Board of Directors
Colleagues /
Other Leaders
Customers/
Prospects
We are Wired for Story
Our brains have evolved to respond
to well-told stories.
Neural Coupling Chemical Release
What makes a strong
story?
What Makes it Work?
Structure
What Makes it Work?
Structure
What Makes it Work?
Specificity

• Details make the scene
come alive.

• Humanity lives in the
specifics

• Too much detail can
overwhelm the story
What Makes it Work?
Authenticity

• Stories match action

• Vulnerability

• Humanity & Empathy
What’s Missing?
Call to Action

• Specific

• Meaningful

• Actionable
Building Your
Leadership Story
Earning leadership through
connection
Three Categories of
Story
Which of these is right for you (and
your audience)?
Origin
Growth Transformation
Site title
Six Stories You Should Know
Stories Can Let People Know. . .
• Who you are
• What you’re doing there
• Your vision
• How you embody your values
• Lessons you have to share
• That you ‘know what they’re thinking’
*Adapted from ‘Story Factor’ by Annette Simmons
Stories to Build Community
The Marshall Ganz Model
We are all born storytellers
Share your stories
Keep In Touch

www.storyimpactgroup.com

michaelkass@gmail.com

323.702.2357

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