T-Mobile is an American wireless network provider founded in 1991 with headquarters in Bellevue, Washington. Notable facts about T-Mobile include that they have over 60 million customers and their CEO John Legere is known for shaking up the industry with initiatives like eliminating contracts and allowing free international roaming and music streaming. While T-Mobile lacks the coverage footprint of competitors like Verizon and AT&T, they aim to differentiate themselves through consumer-friendly policies and competitive pricing.

1. T-Mobile
Cell Phone Providers

2. GENERAL FACTS
T-Mobile General Facts
• Headquarters are located in Bellevue, WA
• Founded in 1991
• 2013 began being traded publicly on the NYSE
• JD Power & Associates ranked T-Mobile highest for outstanding
customer satisfaction 13 times out of 22 times since J.D. Power
began ranking
• Almost 60+ million customers use T-Mobile

3. T-Mobile CEO
CEO John Legere
John Legere is a very unique CEO especially for this industry. From his
dress to his mannerisms John just does things differently.
Legere is very confident businessman who has a drive and passion to
remove limits and boundaries. It is part of the reason why he is a good fit for
the face of T-Mobile. He fights against the norm.
Legere is also a big Twitter user and has over 1.5 million followers.
Mr. Legere is not a man you will often see in a business suit and tie, as he
most consistently where’s company apparel t-shirts. No one is quite like
John Legere.

4. Deeper Look: Why T-Mobile?
There are many things different about the T-Mobile experience. Here are 3
unique things about T-Mobile:
The Un-carrier affect
Mobile without Borders
Streaming Music Free

5. The Un-Carrier Effect
One of the things that has made T-Mobile unique is that their willingness to
shake up the wireless provider industry. Though not currently providing the
same coverage as Verizon and AT&T. They have began to separate
themselves from the pack by establishing their own credentials. One major
thing that sets them apart is their Un-carrier™ movement meaning:
- No 2-year Contracts -
The difference of this verses the traditional sales pitch like “best price” or
“best customer rating” or any other service comparison is that T-Mobile is not
comparing. They are the first cell provider that is helping people to buy out of
the contracts for their competitors.
T-Mobile is currently offering to pay for consumers Early Termination Fees
with a Visa Prepaid Card.

6. Mobile Without Borders
In July 2015 T-Mobile announced ‘Mobile without Borders’. This is to include:
- No Extra Charges across Mexico, US or Canada -
According to CEO John Legere consumers will now be able to call, text and
use data as if they are just crossing into another state.
With statistics like 35% of all US calls going to Mexico or Canada T-Mobile’s
new addition to the “un-carrier” effect may make a huge difference for North
America cell phone users.

7. Streaming Music Free
T-Mobile has also opened boundaries by allowing consumers to stream
music without it affecting data or more simply put:
- No Extra Data Charges for Steaming Music –
This includes many music apps such
as:
• iTunes
• Pandora
• iHeart Radio
• Rhapsody
• SoundCloud
• Beatport
• Google Play
• Spotify

8. The Bottom Line
Bottom Line
At this time AT&T and Verizon are the current industry leaders, but T-Mobile
has been making big headway in the last few years.
T-Mobile’s willingness to shake up the industry and do things differently has
give them a lot of publicity. In 2015, they have began to really make a dent
and provide consumers with more than just good coverage on their phones.
We have found T-Mobile to be a highly recommended cell phone provider if
not the best in the industry. They still do not offer the coverage like Verizon
and AT&T so make sure before signing up learning how good of coverage
you can get in the areas you live and travel. However, as far as getting the
best for your buck, we have found T-Mobile to be the best option.

9. Quick Review Summary
The Good
• The un-carrier affect
• No extra charges in Canada and Mexico
• Stream Music without affecting data
• Rollover data
The Bad
• Coverage not as strong across the whole U.S.
The Bottom Line
• There are many factors that go into being a good cell phone provider.
Coverage is often the highest priority in purchasing a phone and T-
Mobile does not provide the most coverage. Unlike many of their
competitors however, T-Mobile is willing to go outside the box to
make their services unique and provide services and features no
other mobile provider offers.