Tips for pitching your product
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This document provides tips for preparing and presenting an effective product pitch. It recommends emphasizing how the product works and how it will solve customer pain points and provide benefits. The key components of a pitch are identifying the problem being solved, explaining the product solution and how it works, discussing competitors and pricing if relevant, and providing information on the current status and team. The pitch should focus on the customer benefits and conclude by making a clear ask of the audience.
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IPS Selling Skills Presentation Slideshow
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
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Tips for pitching your product
- 1. By : Renjith Ramachandran PRODUCT PITCHING Tips to prepare and present product pitches
- 2. What is a product?
- 3. What is a product pitch? A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers
- 4. Know your Audience! Customers aren’t buying your technology They are buying a solution to their problem
- 5. How Did You Get This Opportunity? You initiated the request to present? You were given an introduction? You met someone at an event? You were invited to present? Other?
- 6. What Do You Want to Achieve? Feedback? Test? Pilot? Letter of interest? Intent? Purchase, lease or subscription?
- 7. Product Pitch Components WHAT IS THE ASK? The problem Your solution How it Works – Pictures | Diagrams (if appropriate) | Tech specs (if appropriate, limited) Competition/How are they solving it now Pricing (if appropriate) Current status Benefits/Testimonial(s) Team
- 8. The Problem What situation (‘pain”) will you solve/exploit? If not a problem specifically, what is the opportunity?
- 9. Your Solution What are you specifically offering? How does it solve their problem? Explain/show how it works
- 10. Technology/IP (optional) Describe the technology in your offering
- 11. Pricing (optional) State your pricing strategy – start with your desired price
- 12. Current Status Proof-of-concept Proto-type Beta Pilot(s) When will it be ready to be tested, used
- 13. Competition Who are they? How are you better? Provide examples of how you are better? What attributes do you have that the competition doesn’t
- 14. Team Who are the 2 - 4 key players in the company? Focus on significant relevant accomplishments Who is on the company’s board of advisors/directors
- 15. Summary Reinforce your compay’s mantra/slogan/motto Solidify core value proposition and technology MAKE THE ASK !!!
- 17. Questions? https://www.linkedin.com/in/renjithram/ Phone / WhatsApp (+91) 999 50 12551 THANK YOU
Editor's Notes
- Make the problem real - Tell a story, give an example - ideally something that you learned from your research, industry trends - Use data, numbers to quantify the problem or opportunity - Set the stage; get heads nodding
- Flow chart ¡ Diagram ¡ Pictures ¡ Short video clip (not live) ¡ Sample? N
- Avoid acronyms • Explain the technology in a way that makes sense to the audience • Business differentiators and benefits • This is one slide for a reason – don’t deep dive at this stage. Have support slides in the appendix
- There are ALWAYS competitors – even if the alternative is ‘do nothing’ • Demonstrate a clear advantage • Emphasize how you are better rather than criticizing your competitio