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Tips and Tools for
Effective Tuition
Collection
Presented by
Hello!
Ryan Gwaltney
Executive Software Consultant
Kassia Galloway
Marketing Manager
Overview
The Importance of Profitability
What Do Your Families Need?
What Does Your Business Need?
5 Steps to Address Tuition and Collection
Getting Started with Procare
Q&A Session
Raise
Your
Hand
P-R-O-F-I-T
(It’s Not a Four Letter Word)
Hi there.
Pricing
Accounts Receivable
Accounts Payable
Cash Flow
What Do Your
Customers Need
to be Happy?
Millennials
Born:
1981-1996
80 Million
Generation X
Born:
1963-1980
65 Million
Baby Boomers
Born:
Before 1963
75 million
Mobile Devices
serve as their wallets.
Self-Service
solutions are comfortable & expected.
Customization
and personalization is best.
Today, customers rightly expect
frictionless payment processing, 24/7
accessibility to payment services with
the highest security standards applied
as a minimum.
UNCHANGED
◦ Safety
◦ Quality Care
◦ Focus on educational growth
CHANGED
○ How they want to interact with your
business
YOUR CUSTOMERS NEEDS
What Does Your
Business Need to
Thrive?
Your
Goals
○ Happy families
○ Stable, engaged staff
○ Well-equipped classrooms
○ Fantastic curriculum
○ Full enrollment
“
Never take your eyes off the cash
flow because it’s the lifeblood of
business.
Sir Richard Branson
Entrepreneur/ Founder, Virgin Group
5 Steps
To Improve Your
Cash Flow
1. Define Payment Terms
2. Raise Tuition and Fees as Needed
3. Create a Consistent Billing System
4. Make it Easy for Parents to Pay
5. Collect Overdue Fees
Define Payment
Terms Clearly
1
Define
Payment
Terms
○ Establish clear payment terms
◦ Weekly, monthly or bi-weekly?
◦ Due on what day of the week?
○ Set fees for late payments.
○ Include payment terms in the enrollment
agreement, and discuss it with parents.
○ Ensure staff understands the critical
importance of adhering to the terms.
○ The same rules apply for all families.
Define
Payment
Terms
“
The single most important ingredient in the
recipe for success is transparency because
transparency builds trust.
Denise Morrison
Former President & CEO, Campbell’s Soup
Raise Your Tuition
How & When
2
Raise Tuition
How & When
○ Give plenty of notice
○ Pick a frequency & stick to it
Raise Tuition
How & When
○ Explain the “why”
◦ Focus on both parent and
child benefits
◦ Reinforce your center’s
value.
You can’t pour
from an empty cup.
Set Up a Consistent
Billing System
3
Consistent
Billing
System
○ Refer back to your payment terms - your
billing system should match.
○ Schedule a recurring time to do it.
○ Gather the information needed.
○ Accurate invoices are essential.
Make it Easy
for Parents to Pay
4
Venmo
is used as a verb.
Peer to Peer
offers the convenience Millennials want.
Rewards
is a top reason Millennials use credit cards.
52%
of Millennials NEVER write checks.
69%
of Millennials pay bills either online or with direct debit.
SOURCE: How Americans Pay Their Bills | AITE Group | 2017
Over 50%
of Millennials use credit cards to pay for daily necessities such as
food and utilities.
○ Offer multiple ways to pay:
◦ Recurring bank withdraws
◦ Scheduled credit card payments
○ Convenience is king:
◦ Allow parents to pay tuition in the
same way they pay other recurring
expenses.
Make it
Easy for
Parents to
Pay
○ Options for managing credit card
transaction fees:
◦ Build it into the tuition
◦ Add administration fee to invoice
◦ Consider as a cost of doing business
Make it
Easy for
Parents to
Pay
Pay Tuition Button
for your website means families
can pay from anywhere.
Payments Recorded
automatically in your ledger.
Checks can be added by you.
Automated Email payment
reminders and confirmations.
Account Statements
for families that auto calculate
balance, late fees, and added
program fees.
Collect
Overdue Fees
Consistently
5
“
There are only two options regarding
commitment; you’re either in or you’re out.
Pat Riley
President of the Miami Heat
Collect
Overdue
Fees
○ Make it a priority to collect parent email
addresses for easy communication.
○ Give frequent reminders
◦ Email families at the same interval each
month to remind them when tuition is due.
◦ Add tuition due date reminders to school e-
newsletters.
◦ Send messages via KidReports.
Tips and Tools for Effective Tuition Collection