This document provides a comprehensive plan for opening Destani's Daycare, a childcare center focused on serving low-income children. It outlines six steps: finding a location, creating a business plan, getting licensed, securing funding, operating the business, and expanding programs. Potential locations are presented and guidance is provided on developing a business plan, obtaining the necessary license, and leveraging funding programs. The goal is to equip Destani with everything needed to realize her vision of providing quality, affordable childcare.
Integrated Marketing Plan for Child Care ServicesRohit Rohan
1. The document discusses trends in the child care industry including more flexible hours and payment options to accommodate struggling families, the growth of drop-in child care facilities, and increased use of technology to connect parents and providers.
2. Key insights from research show that smaller group sizes and a home-like environment help children feel secure, while convenience and flexibility are important to parents. High quality care provides stimulation and interaction through play.
3. The communication objectives are to raise awareness of child care centers as a better alternative to existing options and communicate the message that the center will nurture children's wholesome development through love, care and commitment.
SmartSearch Consultancy provides consultancy services to help set up and manage preschools and daycare centers. They offer a comprehensive package that includes curriculum development, staff training, branding, marketing support, and ongoing mentorship. Their goal is to help preschool entrepreneurs successfully start and run their schools through strategic guidance and solutions tailored to each client's specific needs and budget.
Families with children face high childcare costs that can impact work decisions, children's development, and care quality. Working families, single parents, and low-income households are most affected by childcare expenses. Several state and federal programs aim to help with childcare costs, such as children and youth services, dependent care flexible spending accounts, and the federal childcare tax credit.
2013 Child Care Regulation Changes for the Child Care Assistance Programkentuckypartnership
The document summarizes regulation changes impacting Kentucky's Child Care Assistance Program (CCAP) effective March 2013. Key changes include: 1) Providers subject to fraud findings will have payments withheld and restrictions on licensing; 2) Eligibility cutoff rises to 100% federal poverty level; 3) Registered providers' limits increase to 6 children maximum; 4) A universal daily attendance form is now required. The changes aim to improve program integrity through cooperation in eligibility verification and access to provider records/premises.
This notice provides information to child care providers about potential impacts to child care assistance payments if the Minnesota state government shuts down on July 1, 2011. It explains that eligible families and registered providers will remain eligible for the program, but payments cannot be made until a state budget is approved. Families will be responsible for copayment fees and any amounts charged by providers over the maximum rate allowed during a shutdown period. Providers should continue standard billing practices and families must report changes, though appeals can be made.
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History of Federal Child Care and Early Learning Effortschildcareworks
There have been many federal programs established over time to fund child care, early education, and school-age care in the US. These include the Child Care and Development Block Grant (CCDBG), Temporary Assistance for Needy Families (TANF), Head Start, Early Head Start, and others. These programs evolved and expanded due to changing demographics, advocacy efforts, and bipartisan support for working families' access to affordable, quality child care and early education. However, many needs still remain unmet, with only a small portion of eligible children served by existing federal programs.
Integrated Marketing Plan for Child Care ServicesRohit Rohan
1. The document discusses trends in the child care industry including more flexible hours and payment options to accommodate struggling families, the growth of drop-in child care facilities, and increased use of technology to connect parents and providers.
2. Key insights from research show that smaller group sizes and a home-like environment help children feel secure, while convenience and flexibility are important to parents. High quality care provides stimulation and interaction through play.
3. The communication objectives are to raise awareness of child care centers as a better alternative to existing options and communicate the message that the center will nurture children's wholesome development through love, care and commitment.
SmartSearch Consultancy provides consultancy services to help set up and manage preschools and daycare centers. They offer a comprehensive package that includes curriculum development, staff training, branding, marketing support, and ongoing mentorship. Their goal is to help preschool entrepreneurs successfully start and run their schools through strategic guidance and solutions tailored to each client's specific needs and budget.
Families with children face high childcare costs that can impact work decisions, children's development, and care quality. Working families, single parents, and low-income households are most affected by childcare expenses. Several state and federal programs aim to help with childcare costs, such as children and youth services, dependent care flexible spending accounts, and the federal childcare tax credit.
2013 Child Care Regulation Changes for the Child Care Assistance Programkentuckypartnership
The document summarizes regulation changes impacting Kentucky's Child Care Assistance Program (CCAP) effective March 2013. Key changes include: 1) Providers subject to fraud findings will have payments withheld and restrictions on licensing; 2) Eligibility cutoff rises to 100% federal poverty level; 3) Registered providers' limits increase to 6 children maximum; 4) A universal daily attendance form is now required. The changes aim to improve program integrity through cooperation in eligibility verification and access to provider records/premises.
This notice provides information to child care providers about potential impacts to child care assistance payments if the Minnesota state government shuts down on July 1, 2011. It explains that eligible families and registered providers will remain eligible for the program, but payments cannot be made until a state budget is approved. Families will be responsible for copayment fees and any amounts charged by providers over the maximum rate allowed during a shutdown period. Providers should continue standard billing practices and families must report changes, though appeals can be made.
This document lists the titles of 10 artworks and their creators. It includes works such as "Cotton to Gin" by Clementine Hunter, "Uptown Street" by Lulu King Saxon, and "Hurricane on the Bayou, 2000" by Gene Koss. The document provides the names of artworks and their artists.
History of Federal Child Care and Early Learning Effortschildcareworks
There have been many federal programs established over time to fund child care, early education, and school-age care in the US. These include the Child Care and Development Block Grant (CCDBG), Temporary Assistance for Needy Families (TANF), Head Start, Early Head Start, and others. These programs evolved and expanded due to changing demographics, advocacy efforts, and bipartisan support for working families' access to affordable, quality child care and early education. However, many needs still remain unmet, with only a small portion of eligible children served by existing federal programs.
Kells Kids is a proposed startup daycare business in Cleveland, Ohio that will serve children ages 6 months to 6 years. It will open with 20 children. The business aims to provide high-quality childcare with appropriate ratios of teachers to students, trained teachers, and a curriculum focused on child development. The business plan outlines market research showing there is demand for childcare in the area given demographic trends, as well as goals to create an enriching learning environment and utilize government assistance programs to serve local families.
The Quality Parenting Initiative (QPI) is Florida's approach to strengthening foster care by rebranding it using marketing principles. QPI aims to define clear expectations for caregivers and align the system to meet those goals. This includes enabling children's biological parents to care for them when possible, and providing loving support through foster or relative families otherwise. QPI has led to improved relationships within the system and measurable outcomes like reduced placement changes and sibling separations. It is currently partnered with various Community Based Care organizations across Florida.
This document provides a business plan for 5 Days In The Life, a proposed online career counseling service. It would create career profiles and videos documenting 5 days in the life of various professionals. The service would be offered through a subscription website providing career guidance, test prep resources, and scholarships for work experiences. The founders aim to introduce students to diverse career paths and help them find fulfilling work. Revenue would come from subscriptions, advertising, and partnerships with schools.
Gavin Latz offers financial advisory services to help families dealing with a child's cancer diagnosis. As a parent who went through this experience, he understands the challenges of balancing hospital, home, and work while focusing on a child's health. His services include assistance completing paperwork for benefits, providing financial guidance, and answering money-related questions so families can focus on their child's care. Common issues he helps with include managing time off work, affording time away from regular income, and applying for Centrelink entitlements. His goal is to lighten financial burdens during a difficult time.
The document discusses the need for a new solution in the changing financial world to help families reach their goals. It outlines problems with the current financial services industry like debt, lack of savings, and job insecurity. It introduces World System Builders as a company that wants to build financial relationships and businesses by teaching people about finances, creating plans, and providing ongoing support and checkups. The goal is to revolutionize the industry and help one million associates worldwide.
This document outlines a training workshop on business planning. It introduces a 4-step planning model and uses the example of Sophia's cell phone repair business to illustrate each step. The steps are: 1) creating a back-of-the-napkin plan, 2) developing a resource plan, 3) writing a business plan, and 4) creating an action plan with SMART goals. The workshop teaches participants how an evolving planning process can help business owners make key decisions and secure necessary resources as their venture grows.
This document outlines a training workshop on business planning. It introduces a 4-step planning model and uses a case study of Sophia to illustrate each step. The steps are: 1) back-of-the-napkin plan, 2) resource plan, 3) business plan, and 4) action plan. Trainees are guided through exercises to apply the planning process to their own business ideas or ventures. The goal is to explain how planning can help business owners make decisions and ensure their business's health.
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This document outlines the Rural Child Care Innovation Program (RCCIP) plan for Renville County, Minnesota. The RCCIP was launched to address the child care shortage in the county, which was found to be between 145-154 slots based on a supply and demand analysis. A core team conducted community outreach and identified several goals to improve child care access and support providers. These included increasing training, recruiting new providers, creating a provider association, and developing funding resources. The plan details the community engagement process used from December 2020 to April 2021 to identify these solutions, and lays out next steps to implement the goals over the next 18 months with support from First Children's Finance.
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Every business needs brand awareness. Nobody can be registered if they've not heard about you. If you run the childcare centers that are important of brand awareness among parents as well as providers about your childcare. Here are some fantastic ideas or tactics that provide the most useful information about your childcare marketing.
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This document outlines a workshop for charity trustees on adapting to the digital age. It discusses why digital is important given its impact as a second industrial revolution. It emphasizes the governance responsibilities of trustees regarding digital strategy, scrutiny, and support. The workshop then explores ten design principles for building better digital services, discussing challenges and opportunities for each. Finally, it encourages reflection on next steps and actions trustees can take regarding digital at their own organizations.
Kiddie Junction is a proposed preschool located in India that aims to become the top choice for parents. It will provide toddlers aged 3-5 with a professional, safe learning environment to help develop skills for kindergarten. The preschool will leverage its experienced, passionate teachers as its main competitive advantage. It plans to generate income through daycare, preschool programs, home tutoring, and retail. Target customers include working parents and busy entrepreneurs. The preschool will be launched with a combination of personal savings, investor funds, and a business loan.
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The document evaluates different types of financial wellness programs for businesses to implement. It breaks programs down into 5 categories - Tools, Education and Literacy, Coaching and Behavioral, Services and Products, and Enhanced Employee Education Programs. Each category is described in 1-2 sentences highlighting their unique strengths and weaknesses. Employers are advised to consider their employee needs and benefits philosophy when selecting a program.
Little Planet Preschool is offering franchises for their preschool business. It provides an overview of the franchise opportunity, noting it will require hard work but reward with appreciation from children. The franchise offers training, support, and use of the Little Planet brand name. Prospective franchisees must follow Little Planet's guidelines. The document outlines the requirements and process for setting up a Little Planet preschool franchise, including location selection, budgeting, staffing, curriculum, and ongoing support.
This document describes a real estate company that offers agents multiple streams of passive income through referrals and building a team. It mentions benefits like health insurance, office space, productivity tools, and clothing lines to promote the brand. The company aims to enhance agents' quality of life by providing resources while allowing them to continue their current work. It positions itself as innovative and on the cutting edge of real estate.
The document provides strategies for starting a business while still employed. It discusses 7 financing ideas: 1) Continue drawing a reduced salary by asking your employer for reduced hours to start a business. 2) Develop another income stream through freelancing or moonlighting. 3) Reduce expenses by analyzing discretionary spending. 4) Borrow through refinancing or loans while still employed. 5) Identify a business niche by targeting a specific group. 6) Create a basic marketing plan addressing products/services. 7) Manage fear of starting a business by getting support and setting goals. The strategies aim to allow transitioning from employment to self-employment without a significant drop in income.
Kells Kids is a proposed startup daycare business in Cleveland, Ohio that will serve children ages 6 months to 6 years. It will open with 20 children. The business aims to provide high-quality childcare with appropriate ratios of teachers to students, trained teachers, and a curriculum focused on child development. The business plan outlines market research showing there is demand for childcare in the area given demographic trends, as well as goals to create an enriching learning environment and utilize government assistance programs to serve local families.
The Quality Parenting Initiative (QPI) is Florida's approach to strengthening foster care by rebranding it using marketing principles. QPI aims to define clear expectations for caregivers and align the system to meet those goals. This includes enabling children's biological parents to care for them when possible, and providing loving support through foster or relative families otherwise. QPI has led to improved relationships within the system and measurable outcomes like reduced placement changes and sibling separations. It is currently partnered with various Community Based Care organizations across Florida.
This document provides a business plan for 5 Days In The Life, a proposed online career counseling service. It would create career profiles and videos documenting 5 days in the life of various professionals. The service would be offered through a subscription website providing career guidance, test prep resources, and scholarships for work experiences. The founders aim to introduce students to diverse career paths and help them find fulfilling work. Revenue would come from subscriptions, advertising, and partnerships with schools.
Gavin Latz offers financial advisory services to help families dealing with a child's cancer diagnosis. As a parent who went through this experience, he understands the challenges of balancing hospital, home, and work while focusing on a child's health. His services include assistance completing paperwork for benefits, providing financial guidance, and answering money-related questions so families can focus on their child's care. Common issues he helps with include managing time off work, affording time away from regular income, and applying for Centrelink entitlements. His goal is to lighten financial burdens during a difficult time.
The document discusses the need for a new solution in the changing financial world to help families reach their goals. It outlines problems with the current financial services industry like debt, lack of savings, and job insecurity. It introduces World System Builders as a company that wants to build financial relationships and businesses by teaching people about finances, creating plans, and providing ongoing support and checkups. The goal is to revolutionize the industry and help one million associates worldwide.
This document outlines a training workshop on business planning. It introduces a 4-step planning model and uses the example of Sophia's cell phone repair business to illustrate each step. The steps are: 1) creating a back-of-the-napkin plan, 2) developing a resource plan, 3) writing a business plan, and 4) creating an action plan with SMART goals. The workshop teaches participants how an evolving planning process can help business owners make key decisions and secure necessary resources as their venture grows.
This document outlines a training workshop on business planning. It introduces a 4-step planning model and uses a case study of Sophia to illustrate each step. The steps are: 1) back-of-the-napkin plan, 2) resource plan, 3) business plan, and 4) action plan. Trainees are guided through exercises to apply the planning process to their own business ideas or ventures. The goal is to explain how planning can help business owners make decisions and ensure their business's health.
As a CEFI Dealing Representative, you can have a direct impact on assisting families plan for their children’s post-secondary education. Here is a useful guide to becoming a successful CEFI Dealing Representative.
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...Ghazally Spahat
This guide has been produced following extensive research on Enterprise Education1 to ensure that it reflects the experiences and needs of those delivering Enterprise Education today and in the future.
Renville County Rural Child Care Innovation Program Solution Action PlanFawn McNamara
This document outlines the Rural Child Care Innovation Program (RCCIP) plan for Renville County, Minnesota. The RCCIP was launched to address the child care shortage in the county, which was found to be between 145-154 slots based on a supply and demand analysis. A core team conducted community outreach and identified several goals to improve child care access and support providers. These included increasing training, recruiting new providers, creating a provider association, and developing funding resources. The plan details the community engagement process used from December 2020 to April 2021 to identify these solutions, and lays out next steps to implement the goals over the next 18 months with support from First Children's Finance.
Best Ideas for Brand Awareness of Your Preschool or Childcare Center in a BudgetPaper Pinecone
Every business needs brand awareness. Nobody can be registered if they've not heard about you. If you run the childcare centers that are important of brand awareness among parents as well as providers about your childcare. Here are some fantastic ideas or tactics that provide the most useful information about your childcare marketing.
We at Paper Pinecone recognized as a principal preschool directory that gives trusted resources and information about your preschool and daycare. We provide valuable baby daycare services, articles, blogs, parenting guidance and the like.
The 10 Best Education Franchises to Open In October 2020Merry D'souza
The 10 best education franchises to open in 2020 October 2020; Insights Success has published new magazine The 10 best education franchises to open in 2020 October 2020.
This document outlines a workshop for charity trustees on adapting to the digital age. It discusses why digital is important given its impact as a second industrial revolution. It emphasizes the governance responsibilities of trustees regarding digital strategy, scrutiny, and support. The workshop then explores ten design principles for building better digital services, discussing challenges and opportunities for each. Finally, it encourages reflection on next steps and actions trustees can take regarding digital at their own organizations.
Kiddie Junction is a proposed preschool located in India that aims to become the top choice for parents. It will provide toddlers aged 3-5 with a professional, safe learning environment to help develop skills for kindergarten. The preschool will leverage its experienced, passionate teachers as its main competitive advantage. It plans to generate income through daycare, preschool programs, home tutoring, and retail. Target customers include working parents and busy entrepreneurs. The preschool will be launched with a combination of personal savings, investor funds, and a business loan.
7 business tips for student entrepreneursSameerShaik43
Being an entrepreneur in college is a tough choice to make. As soon as you start, it will demand and require time, money, and effort. Students who started businesses in college had to put in many hours of planning and thought before walking on the path to success. The good news is you don’t need to be a pro to run your own business.
https://www.tycoonstory.com/young-entrepreneur/7-business-tips-for-student-entrepreneurs/
The document evaluates different types of financial wellness programs for businesses to implement. It breaks programs down into 5 categories - Tools, Education and Literacy, Coaching and Behavioral, Services and Products, and Enhanced Employee Education Programs. Each category is described in 1-2 sentences highlighting their unique strengths and weaknesses. Employers are advised to consider their employee needs and benefits philosophy when selecting a program.
Little Planet Preschool is offering franchises for their preschool business. It provides an overview of the franchise opportunity, noting it will require hard work but reward with appreciation from children. The franchise offers training, support, and use of the Little Planet brand name. Prospective franchisees must follow Little Planet's guidelines. The document outlines the requirements and process for setting up a Little Planet preschool franchise, including location selection, budgeting, staffing, curriculum, and ongoing support.
This document describes a real estate company that offers agents multiple streams of passive income through referrals and building a team. It mentions benefits like health insurance, office space, productivity tools, and clothing lines to promote the brand. The company aims to enhance agents' quality of life by providing resources while allowing them to continue their current work. It positions itself as innovative and on the cutting edge of real estate.
The document provides strategies for starting a business while still employed. It discusses 7 financing ideas: 1) Continue drawing a reduced salary by asking your employer for reduced hours to start a business. 2) Develop another income stream through freelancing or moonlighting. 3) Reduce expenses by analyzing discretionary spending. 4) Borrow through refinancing or loans while still employed. 5) Identify a business niche by targeting a specific group. 6) Create a basic marketing plan addressing products/services. 7) Manage fear of starting a business by getting support and setting goals. The strategies aim to allow transitioning from employment to self-employment without a significant drop in income.
3. Table of Contents
Executive Summary 5
What Destani’s Daycare Needs 6
What We Have Provided 6
The Goal 7
What’s the problem? 7
What’s the solution? 7
Timeline 9
The Plan 11
Possible Locations 11
Creating a Business Plan 12
Getting Licensed 14
Forecasting the Future of Your Business 16
Moving Forward 21
Resources 21
Funding Options 21
Comparative Costs 27
So Why Choose Our Plan? 29
The Competitive Edge 31
Digital Appendix attached
3
4. “You want to provide children with
the care every child deserves.”
5. Executive
Summary
In low-income communities, many children have no access to quality childcare.
Families who can’t afford good childcare have to settle for overcrowded, low-
quality daycares where the childcare providers are more interested in making
money than providing the care these children need.
Because childcare costs are so high, these same children often go hungry even
as their parents struggle to provide for them. After school, latchkey kids in these
communities go home to empty homes, alone and vulnerable. Many of these kids
become high school dropouts or, worse, juvenile defenders.
According to the U.S. Department of Health and Human Services, children from
low-income families are more likely to engage in risky, violent behaviors than
children from middle-income homes.
Of children from low-income homes, ...
As these kids become adults—unequipped to rise above their desperate
circumstances—the cycle of poverty, hunger, violence, and crime continues.
If these children had access to quality, affordable childcare, these statistics would
be different. You want to provide these at-risk children with the care every child
deserves, regardless of their family’s income level. You will give them a safe place
with passionate teachers who offer early learning and development opportunities
5
20%
never earn their
diplomas.
earn 4-year degrees
after high school.
will be charged with a
crime before age 20.
4%29%
6. that foster a lifelong love of learning and pave the way for a better future for
these children.
You have a vision. You want to be the one to give these children the care they
deserve. To realize that dream, you need help. Many funders with the same
desire to help these children want to work with passionate start-up businesses
like Destani’s Daycare. To reach these funders, you need to turn your vision into a
plan. We will provide you with everything you need to show funders that you can
offer these children the start they need to succeed in the future.
What Destani’s Daycare Needs
• A location
• A strong business model
• A conservative, realistic startup budget
• A reliable operating cost and income projection
• A daycare center provider license
• A written plan of operation that reflects the minimum standards set by the
Department of Family and Protection Services
• Programs for low-income families
• A solid timeline for opening your business
• Funding
What We Have Provided
• Listings of potential locations for Destani’s Daycare
• An interactive business model template you can complete
• Interactive budget spreadsheets
• License applications forms
• License requirements checklist
• Food Program options
• Low-income family program options
• Curriculum options
• A timeline
• Funding resources
• Program expansion options
With the extensive research we have conducted, you will have all the information
you need to make your vision of caring for these children and creating a sustainable
business a reality.
6 Executive Summary
7. 7
The Goal
What’s the problem?
You have a dream to open an educational commercial childcare center with a
mission to serve children from low-income families. In order to realize this dream,
you need a few things, including a location, a business plan, a daycare license, and
a plan for funding.
At this moment, your most promising lead for a location has fallen through.
Without a location, you can’t complete the daycare licensing process. Without a
daycare license, you can’t develop a comprehensive business plan. And without a
business plan, you will be hard-pressed to secure funding through grants, loans,
or investors.
Obviously, without funding, there is no facility. There is no curriculum, no Spanish
program, no family meetings. There are no Little Wings or Little Angels or Little
Footprints. Sadly, without money—there is no Destani’s Daycare.
What’s the solution?
Fortunately, we have a plan.
In these pages, we have laid out a comprehensive solution to all of these problems
with one goal in mind: getting your doors open. We’ve thought critically through
all stages of this process to bring you location options, a developed business plan,
a procedure for securing a daycare license, and suggestions for finding funding.
Through all of it, we’ve kept your autonomy as a businesswoman in mind. By
prioritizing your integral role in the leadership of this business, we have developed
these things as tools at your disposal. Once you fulfill the requirements of our
plan, you can do with the results what you will. In the end, it’s totally up to you.
We believe that the time is right to make your dream a reality. You have the
passion and expertise, and, right now, we have the plan. Hopefully, we can work
together to empower the young minds of South Dallas through quality educational
daycare, brought to you by Destani Lewis.
7
8. Step One
Find a location.
Your location must meet all
federal and state regulations
for childcare facilities. You will
need a floor plan to apply for
a license.
See page 11 for three location
options we have found in
our research.
Step Two
Create a business plan.
You must have a detailed
business plan to apply for a
daycare license and secure
funding through a bank
or investors.
See the digital appendix to fill
out our interactive business
plan template.
Step Three
Get licensed.
1. Attend a pre-application
childcare class.
2. Apply for a license.
The office will respond within
21 days of receipt. If you do
not pass the first inspection,
you have two more chances to
submit an application within
1 year.
See the digital appendix for a
license application checklist.
8
9. Step Four
Secure funding.
Apply for business loans,
become a non-profit, secure a
grant, and/or take advantage
of one of the alternative
funding opportunities we have
laid out on page 21.
See the digital appendix
for forms and links to these
funding opportunities.
Step Five
Operate!
• Begin operation within 6
months of receiving the
initial permit.
• Schedule 3 inspections for
the non-expiring license.
• Schedule fire and
sanitation inspections.
If you do not meet the
requirements for the non-
expiring license, you must
renew the initial permit for an
additional 6 months.
Step Six
Expand your business.
As your business grows, add
the afterschool program and
nighttime care program, taking
care to adhere to all federal
and state regulations.
See page 17 for suggestions
and details on these programs
and their requirements.
Timeline
9
“We have laid out a comprehensive
solution with one goal in mind: getting
your doors open.”
11. The Plan
We’ve come up with three of your most promising options for renting or buying
childcare centers in the DeSoto, Cedar Hill, Duncanville and Lancaster area. These
facilities are all zoned for daycare use, and, most importanly, they are all available
for purchase now.
Possible Locations
See the locations profiles in the digital appendix (2location-profiles) for more
images and details for each location.
11
219 Executive Way, DeSoto, TX, 75115. A 3490 ft2
daycare center on half an acre of land.
$4500.01 / month (rental)
Cityfeet.com listing # NP19331758
522 E. Red Bird Lane, Duncanville, TX, 75116. A fully-
outfitted 1200 ft2
daycare center on a third of an acre.
$160,000 to purchase
Loopnet.com listing # 19169007
900 E. Beltline, DeSoto, TX, 75115. A 3066 ft2
daycare
center on two acres of land.
contact realtor for price
Loopnet.com listing # 18966040
12. 12 The Plan
Creating a Business Plan
No matter what funding method you decide to pursue, a business plan will be
essential to obtaining those funds. Investors and financiers will want to see a
thought-out, well-developed plan for how the business will function and where it
will go. You need to be able to give them the story of your business so that they
can believe in your dream as much as you do.
Building a Plan
Your business plan helps sell your dream to the people who can make it a reality. It is
important that you use this document to set yourself apart from your competition
and convey your passion for childcare.
Your business plan should have the following sections:
• Cover Page
• Executive Summary
• Company Description
• Market Research
• Service Line
• Marketing & Sales
• Financial Projections
To aid you in creating your business plan, we have provided an interactive business
plan template in the digital appendix (3business-plan/template.pdf). This template
is tailored to Destani’s Daycare and its needs, and it will guide you through every
step of writing your business plan.
Plan of Operation
Your vision for local children and families in South Dallas is life-changing, and
our goal is for you to build a strong foundation that will sustain your business
for many years to come. Our plan includes features like government subsidies
programs to keep the cost of tuition down, CACFP food reimbursement to help
you provide healthy meals, and curriculum programs to better prepare children to
enter school. These programs are the building blocks for your plan of operations.
Additionally, we make timeline recommendations for which plans you should start
with and which plans you should implement later because we know that if you
take the time to build a strong business foundation, your business will thrive and
you will change lives.
13. Food Reimbursement Program
To maintain an affordable tuition rate for the children who attend your center,
we recommend enrolling in the Child and Adult Food Care Program (CACFP)
as soon as you open your center. CACFP is a federal food program that will
reimburse you for 2 meals and 1 snack each operating day. CACFP requires 10%
of enrolled children to come from homes with incomes below the federal poverty
line; reimbursement rates will depend on family income per child.
CACFP Enrollment Requirements
• Obtain a child care center license.
• Maintain a 25% or higher enrollment of low-income children.
• Update eligibility documentation for each child annually
• Maintain daily records of meal times, meal
counts, and labor necessary to the
food service.
• Require kitchen staff to attend a
program training session prior to
the center’s participation in the
program, and annually.
Government Subsidies Program
Many families cannot afford quality
childcare; to maintain an affordable
tuition for low-income children, we
recommend that you offer assistance
for parents to sign up with the Texas
Workforce Commission for subsidized
childcare. Your assistance will help you
attract new families and keep families who
suffer from financial turmoil. Using the Texas
Workforce Commission will also guarantee at least
partial payment for children in the program.
Subsidized Child Care Requirements
• Maintain daycare center license.
• Children must be under the age of 13.
• Family must be transitioning from public assistance, receiving or needing
protective services, or be low-income.
13Creating a Business Plan
“Your business
plan is what sells
your dream to
the people who
can make it
a reality.”
14. Curriculum Programs
Low-income families face a difficult choice when trying to find childcare centers
that are safe and affordable. Families like the ones in the DeSoto, Cedar Springs,
Duncanville, and Lancaster areas have an even more difficult time because of the
lack of local centers. Your dream of providing a learning environment for children
goes above and beyond the expectations of the parents in these areas.
Because this opportunity is vital to your dream, we want you to take the time to
find a plan that is right for you. We recommend that you start the center using a
free or trial curriculum. With these curricula, you can explore what materials work
for your center and your children without the risk of paying for something that
is ineffective for you. We recommend that you explore the free or trial curricula
options listed below for at least one year before committing to a paid curriculum.
English Curricula Options
• Letter of the Week Curriculum is an online source for ages 0-11; this curriculum
offers bi-weekly learning themes and a pre-written planning calendar.
• KidZone Curriculum is an online source for ages 0-11; this curriculum offers a
flexible plan with topics like math, science, geography, and language arts.
• Kidsparkz Curriculum is an online source for ages 0-5; this curriculum offers
a daily schedule of activities with topics like dinosaurs, transportation, shapes,
and wild animals. This curriculum costs $28 dollars for a one-year trial with
options to buy more material.
Spanish Curricula Options
• SpanishTown.ca is an online source for any age; this source provides basic
Spanish lessons through downloadable worksheets and video lessons. The
curriculum offers topics like colors, about me, and greetings.
• Spanish Lessons TV is a video library via youtube.com; this source offers
Spanish lessons from basic to advanced.
• Teach Beside Me is an online source for any age; this source offers video
lessons, lessons via music, and downloadable content and activities.
Getting Licensed
Once your business plan is in place, there are four major steps you will need to
take to get your Daycare Provider’s license. You’ve already done your research,
so we’ve provided all the forms and documentation in the digital appendix
that you can easily fill out and submit, as well as a checklist to keep everything
in order.
14 The Plan
15. To obtain your license, you will take these steps:
Step One: Attend a class.
Attend a Daycare Center Pre-Application Class in which licensing staff will speak
with you about requirements for licensing. This class may include an interview
with licensing staff, group meeting or orientation class. During this class, the staff
will provide you with the forms you need to fill out to complete the application.
(See these forms in the digital appendix.)
Step Two: Apply for a license.
Submit the application form and pay all applicable fees. We have attached a
checklist of all items needed in the digital appendix (4daycare-license/checklist.
pdf). All required forms are also provided in the digital appendix (4daycare-
license/forms), including:
• Application form (2910application.pdf)
• Plan of operation (2948plan-of-operation.pdf)
• Verification of fee payment (3010verification-of-fee-payment.pdf)
• Request for background checks (2971request-for-background-checks.pdf)
• Personal history statement (2981personal-history-statement.pdf)
• Controlling person form (2760controlling-person.pdf)
• Governing body/director designation form
(2911governing-body-director-designation.pdf)
You will also need to provide the following:
• A floor plan estimating the dimensions of the indoor and outdoor areas
• Proof of liability insurance
• A certificate of good standing or formation (if applicable)
If you meet certain requirements as listed on the application, you may need to
provide additional information such as proof of high school diploma, proof of CPR
certification, and so on.
The licensing office has 21 days to review the application. After that time, they
will notify you that the application has been accepted for processing or that the
materials are incomplete or do not comply with the minimum standards required
to obtain a license. This notification will inform you what you need to complete
the forms or comply with the standards.
After revising your materials, you may then resubmit them for review. Note that if
the application is determined to be incomplete three times in one year, you will be
15Getting Licensed
16. unable to apply again for one year from the date the third incomplete application
is returned.
Step 3: Get inspected.
Request inspections from local fire and sanitation officials. They will come to
your property and conduct a fire and sanitation inspection, which includes a gas
leakage inspection if the building has a gas line.
Before issuing the license, licensing officials will contact you to set up a permit
inspection. This inspection will ensure that you and your operation comply with
the minimum standards and laws. If there are deficiencies, licensing officials will
inform you and set a due date for corrections.
Your permit will be approved or denied within 60 days of receipt of application.
Step 4: Obtain your license.
If all of the requirements are met, the licensing office will issue an initial permit.
This permit allows you to operate your business pending issue of a non-expiring
license. The non-expiring license will be issued after three months and at least
three permit inspections.
If you are unable to begin operation before the non-expiring license is issued,
the licensing office will not issue an initial permit. If you are unable to obtain a
non-expiring license after the initial period, a new initial permit will have to be
requested and obtained. You can only go through this renewal process once.
Once you obtain a non-expiring license, it is valid until relinquished or revoked
as long as:
• Your business is regularly providing childcare
• Your business meets minimum standards
• Your business has paid its fees
• Your business’ ownership has remained the same or new ownership did not
change policies or procedures
• Your business has not changed locations or type of services*
*You may obtain an amended permit if your business moves locations without
obtaining a new permit.
16 The Plan
17. Forecasting the Future of Your Business
After you’ve successfully established Destani’s Daycare, you’ll want to consider
how the company will grow as a business. We have explored your possible profit
and operating costs, including interactive spreadsheets that you can access in
the digital appendix, as well as possible plans for expansion to make Destani’s
Daycare everything you want it to be—a haven for educational childcare.
Profit
We have developed a comprehensive forecast spreadsheet for your expected
profit, per child, for the first months after you open your doors. Take a look at the
spreadsheet in the digital appendix (1budget-templates/profit-forecast.xls) to play
around with these numbers and see how much business you need to attract in
order to become a profitable enterprise.
Additionally, we have laid out your monthly operating costs in another interactive
spreadsheet (1budget-templates/operating-budget.xls). Manipulate this tool to
find the monthly cost of running your business.
Here’s a summary based on our own estimates, which we produced from the
information you provided and our own research into government statistics on
commercial childcare centers.
Operating Costs Summary
Item
Estimated cost
per month
Payroll* $10,160.00
Bills $1,145.00
Supplies $700.00
Total $12,005.00
*This does not include your salary.
Plan for Expansion
Of course, our plan doesn’t include all of the elements you wanted. So far, you
haven’t seen any indication of an after school care program or a nighttime
care program.
Our strategy is to start small and start strong—then, when you have a solid
foundation and a flourishing business, add these supplemental elements to grow
your company, your profits, and your community impact.
17Forecasting the Future of Your Business
18. We’ve outlined preliminary plans for making the following expansions:
• After school program
• Nighttime care program
Take a look at the budgets we’ve developed for these expansions in the digital
appendix. Then, return to the Timeline section on page 9 to see our projections
for the development of your business, from opening to expansion and beyond.
After School Care Program
Your plan to provide after school care will provide the community with a valuable
service and keep many latchkey kids safe while their parents are at work. We know
that providing after school care is important to you, so we want you to implement
it as soon as feasibly possible.
Providing after school care means that you will need to buy and maintain a few
vans or a small bus; you will also need to hire more employees to pick up and
care for the additional children. After school care regulations also dictate that you
provide 35 square feet of building space per child and a study area.
Based on our proposed budget and research, we recommend that you expand
your services to include after school care after you do one of the following:
• Experience 9 months of profit (if your building already has the proper amount
of space for the additional children)
OR
• Experience 18 months of profit and expand your building
This timeline may seem tedious, but our goal is to keep you in business so that
you can help more families long-term.
Nighttime Care Program
Nighttime care is a rare and usually expensive option for parents in the DeSoto,
Cedar Springs, Duncanville, and Lancaster area. Operating a 24-hour, low-income
childcare facility is an admirable aspiration. Because a 24-hour operation is costly
to start up (with extra supplies, more employees, more paperwork, and required
bathing facilities) we recommend that you expand your hours of operation to
24-hours only after you:
• Experience one full year of profit
OR
• Receive a grant specifically for the 24-hour expansion
18 The Plan
19. We understand that 24-hour care will help you provide a great service in your
area, and we believe that waiting for this expansion will give you a greater chance
of success. Before you are ready to expand to a 24-hour program, you will
need to:
• Provide a crib or cot for each child in the center
• Provide separate toiletries (towels, toothbrushes, soap, toothpaste, and so on)
for each child
• Add 1 bathing facility for every 15 children in the nighttime care program
• Accommodate nighttime staffing regulations
19Forecasting the Future of Your Business
“Our strategy
is to start
small and
start strong.”
20. “There are many resources that can
offer suggestions for how you can make
your dream a reality.”
21. Moving Forward
Once you’ve created your business plan and submitted your license application,
it’s time to move forward with the most important step: finding startup funds.
Many small businesses have a hard time finding funding for their startups, but
there are a lot of agencies who want to help you do it. There are also great
alternative funding sources that you can explore to turn your plan into a reality.
We’ve looked into a few of them for you.
Resources
For businesses like Destani’s Daycare, there are many non-profit agencies that can
point you toward the perfect funding options and offer suggestions for how you
can make your dream a reality.
These resources include:
• Small Business Association
• Minority Business Development Agency
• U.S. Chamber of Commerce
• National Women’s Chamber of Commerce
• National Black Chamber of Commerce
Funding Options
Become a Non-Profit
Non-profit organizations are much more likely to receive government and grant
funding, and organizations like Destani’s Daycare typically operate as non-profit
agencies. While we understand that you would prefer to maintain control over
Destani’s Daycare as a for-profit business, there are many benefits to becoming
a non-profit organization, especially if you want to provide deep discounts for
low-income families. These benefits include tax-exempt status and access to
grant funding.
Here’s how Destani’s Daycare can become a non-profit agency:
1. File for articles of incorporation in Texas. (4funding-sources/forms/202tx-
certificate-of-formation-non-profit-corporation.pdf)
2. Elect a board of directors that will represent the parents of the children Destani’s
21
22. Daycare will serve.
3. File form 1023 with the IRS to obtain tax-exempt status. (4funding-sources/
forms/1023irs-tax-exempt.pdf)
4. Demonstrate that your daycare center operates for low-income families.
5. Provide the racial makeup of students and staff.
Once you have created a non-profit entity, there are more grant options available
for you, and they are constantly being updated and added. Some great resources
to discover grants for Destani’s Daycare include:
• texas.grantwatch.com
• Local corporations
• childcareaware.com
• United Way
Grants for For-Profit Businesses
While grants to for-profit businesses are rare, there are a number of contests
where startups can compete for grant funds. Many of these contests are free to
enter, and they allow startup businesses to pitch their ideas in front of investors.
Some great resources to find current contests include:
• grasshopper.com
• blackenterprise.com
• zenpayroll.com
Small Business Loans
Even with these alternative funding sources, you may still need business loans to
get your business started. The Small Business Administration can help you locate
some of these lenders. Though the application forms vary for each lender, here
are some questions you’ll need to answer to complete the SBA loan form:
• Why are you applying for the loan?
• How will you use the funds?
• What assets will you purchase, and who are your suppliers?
• What other debt do you have?
• Who are the members of your management team?
• What is your personal background?
Lenders will want to see additional information and documentation, most of
which you will already have gathered for your business plan and daycare center
provider’s license.
22 Moving Forward
23. The necessary documentation includes:
• Your resume
• Your business plan
• Your business credit report
• Your income tax returns
• Your financial statements
• Your collateral
Alternative Funding Sources
You don’t have to limit funding options to grants and small business loans. For
both for-profit and non-profit organizations, there are some excellent alternative
funding sources. Here are just a few.
23Funding Options
“You don’t have
to limit funding
options to grants
and small
business loans.”
24. Crowdfunding
You can create a short video explaining your visions and set a financial goal you
hope to meet. Friends, family, and thousands of people who want to help small
businesses like yours succeed can donate to your startup fund. Many people have
been able to accomplish their dreams with sites like Kickstarter and GoFundMe.
Individual Development Accounts (IDAs)
These are matched savings accounts that allow low-wealth individuals to save
for goals such as business startups within a specific time frame. If you meet your
savings goal within the time frame, the sponsoring organization will match the
funds. You can find current IDA programs online at cfed.org/programs/idas/
directory_search.
Microloans
These are small loans a business can borrow from multiple sources to fill business
needs, typically in the amount of $500-$35,000. To find microloans, you can
visit us.accion.org.
Forgivable Loans
These are loans for which funders may not require repayment if their requirements
of lending are met. The typical loan amount is $99 and you can borrow from
multiple sources. Boefly.com is an online application form from which you can
apply to several lenders at once.
Angel Investors
These are the most difficult funders to access and many require an invitation to
pitch your idea or participate in funding competitions. Some angel investors in
your area are:
• North Texas Investment Group
• InvestIN Forum of Angel Investors
24 Moving Forward
26. “You can maximize your
community impact to help needy
families without compromising
your financial situation.”
27. Comparative
Costs
Unless a millionaire decides to purchase your business for you, opening the doors
to Destani’s Daycare is going to cost you. Luckily, our detailed plan includes an
opening budget and overhead costs for the first months of operation before your
business becomes sustainable. You can use this information to secure funding
while feeling confident that you’ve covered all your costs.
Opening Costs Summary
Item* Estimated cost
First Month Spending $12,005.00
Furniture $7,950.00
Supplies $2,050.00
Advertising $500.00
Fees $154.00
Security System $3,000.00
Renovations/Repairs $5,000.00
Total $30,659.00
*This does not include the cost of the facility.
Now, $30,659.00 plus down payments, the first month’s rent, and other fees
might seem like a lot, but you don’t have to feel overwhelmed. This number
might change if you factor in repayments on a business loan, but these numbers
are solid. Autonomously owning your business is within reach.
We have even factored in the discounts you’d like to offer to siblings, low-income
children, and parents who volunteer on the “profit-actual” page of our profit-
forecast.xls spreadsheet. This way, you can feel confident that you can maximize
your community impact to help these needy families without compromising your
financial situation.
27
29. So Why Choose
Our Plan?
Your vision is inspiring, and while our proposed plan uses a relatively long timeline
to build up to your vision, we recognize your heart for the children of South
Dallas. We want you to follow your dreams, and we believe that our timeline will
help you do that, stably.
Our team researched your situation and plans for 9 weeks. Additionally, our team
members have professional experience in:
• Childcare for a non-profit
• Substitute teaching for a public school district
• Creating curriculum in English and Spanish
Our combined experience dictated our recommendations for your business plan,
timeline, and program suggestions.
Further, we implemented our technical communication skills to bring you
customizable documents—including interactive budget spreadsheets, a business
plan template, a license application checklist, and a repository of all the forms
and documentation you will need to complete your application—to make this
process as smooth as possible for you. Additionally, the branding collateral we
have included in the form of logos and a marketing style tile will allow you to
present your business as a professional, credible entity to potential funders.
We hope that, with the resources we have provided, your vision to provide quality
educational childcare to children in low-income communities will be allowed to
grow from the strongest possible foundation. With these tools, you can get your
doors open and start impacting the lives of children in need as soon as possible.
29
30. “We have based our
proposal on the
founding principle
that the key to your
business’'success is
you and your passion
for childcare.”
31. The Competitive
Edge
Few independent startups survive their first year of operation. In fact, according
to the Harvard Business School, 75% of startups fail, most of those within the
first four years. We want to ensure that Destani’s Daycare is not part of that 75%,
and the best way to make that happen is to arm yourself with information. Our
proposal has provided you with the research and the resources to give Destani’s
Daycare its best chance at success.
Funding for a location and startup costs is all that stands between you and your
beautiful dream to care for and improve your community. In order to gain that
funding you will need to turn your dream into a comprehensive plan that you can
present to investors and financiers. Having this plan will not only aid you in selling
your idea to people who can help you secure startup capital, it will also help you
to anticipate future problems, plan for future expansions, and acquire additional
future funding.
Through our research, we have put together a comprehensive, itemized budget
that examines both your startup costs and the cost of operation. You will have to
justify why you are requesting the amount of money that you are, and this budget
will be an invaluable tool in doing so.
Our team has based our proposal on the founding principle that the key to your
business’ success is you and your passion for childcare. Keeping this in mind, we
think it’s important that you maintain control over your business and how it is run.
That’s why we have provided you with a digital appendix with all of the documents
you need in easily editable formats. The research we have given you and the
document templates we have provided can be adapted to fit whatever Destani’s
Daycare needs very simply. Whether you choose to pursue a small business loan
as a for-profit company or decide to seek grants as a non-profit, these templates
and strategies will lead you to success in every avenue.
Your passion and vision are what will guide Destani’s Daycare into becoming a
reality. Our proposal leaves you the autonomy and control to go in whatever
direction that vision leads you.
31
32. destani's
DAYCARE
r
Written and produced by Ariel Bailey, Crystal Morris-Stromberg, Lindsey Pherson, and Haidyn Pyfer
for the Technical Communication curriculum at the University of North Texas. November 2015.