This document discusses various ways for small businesses to obtain funding, including: - Using personal savings through "sweat equity" by investing time before seeking money - Borrowing from friends and family ("love money") or existing credit cards/mortgages - Doing advance sales to generate early revenue and examples for other funders - Crowdfunding campaigns to appeal to future customers and investors - Applying for grants from government programs and non-profits - Taking out loans from banks, credit unions or specialized lending programs - Seeking investments from individuals or organizations in exchange for shares of the business The document emphasizes starting with a strong business plan, researching all options, and preparing to be "investment