Managing the agency-client relationship can be complex, but managing brand social channels doesn’t have to be. We're focussing on both the agency and client-side. In this webinar, we'll discuss: - How to meet deadlines without sacrificing creative quality - How to scale your agency's social offering w/o blowing the budget - How to find new clients (and keep them coming back)

1. Creative Is Complicated —
Tips for Better Client-
Agency Collaboration
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2. Dr. Ewoudt Cloete
Head of Social Media
Your Presenters.
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Lisa Landvogt
Strategic Enterprise CSM

3. Today’s Agenda.
1. How to Meet Deadlines Without Sacrificing Creative Quality
2. How to Scale Your Agency’s Social Offering Without Blowing Your Budget
3. How to Find New Clients (And Keep Them Coming Back)
4. Q&A
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5. #FalconEd
HOW TO MEET
DEADLINES
WITHOUT
SACRIFICING
CREATIVE
QUALITY

6. • The demand for quick turn-around, highly
impactful, creative digital content that drives
business objectives has never been greater.
• Also, consumers are becoming more and more
skeptical of branded content, leading to lower
engagement rates.
• Client marketing budgets are shrinking, but at the
same time, clients are demanding more impactful,
multimedia-rich content.
• The cost of advertising content on platforms such
as Facebook are increasing.
The challenges
of the modern
content world.

8. HOW DO YOU PRODUCE
CONTENT CHEAPER AND
FASTER, WITHOUT
SACRIFICING CREATIVE
QUALITY?

9. 1: Set Goals to make
sure the content
you produce,
delivers the right
results.
Make sure you (and client) share a
mutual definition of creative quality
& and how it aligns to ROI.

10. 2: Align your media
strategy with your
content strategy.
Have a quality over quantity
approach, only producing content
you have enough budget for
amplifying via paid.

11. 3: Translate your
goals into content
pillars. Giving you a
framework to work
off.
Creating a content plan will help to
give an overview which assets need
to be produced per week, month
etc. (e.g. 1 engagement post, 1 link
traffic, 1 product post ).

12. 4: HOW TO FILL THE
CONTENT PLAN?

13. 4.1: Focus on
creating 1-2 ‘hero’
always-on content
pieces that sustain
brand engagement.
Not every piece of content needs
(and should) go through a
strenuous conceptual deliberation
process.

14. 4.2: Don’t forget to
curate content.
Curated content takes much less
time and can help positive brand
associations.
curata.com-ContentCuration:TheBiggestBenefits

15. 4.3: Use micro
influencers as
content creators.
You don’t only need to consider
influencers as a channel for reach.
They can also create authentic
branded content – sometimes, at a
fraction of the price.
The State of Influencer Marketing 2018

16. 4.4: Reuse/reskin
your content where/
when relevant.
We have a fear of reusing/
reskinning great pieces of creative.
Slightly change copy, creative and
targeting to give old pieces of
content a new lease on life.

17. #FalconEd
HOW TO SCALE
YOUR AGENCY’S
SOCIAL
OFFERING
WITHOUT
BLOWING YOUR
BUDGET

18. Content
Production
Content
Approval
Community
Management
Reporting
& Analytics
Live Event
Coverage
Social Paid
Amplification

19. Content is king,
but, that doesn’t
mean it needs to
take an arm and a
leg to produce
authentic
multimedia
content.
Use smartphones to
produce quick-turnaround
multimedia-rich social
media content.
Content
Production

20. Protect both your
agency and client
with a time-
efficient approval
process that cuts
out the need for
unnecessary
meetings & emails
Invest in tech that
seamlessly connects both
internal and client teams
for efficient content
reverts and approvals.
Content
Approval

21. Managing
communities via
each social
platform’s native
interface limits
the potential to
create efficiencies
amongst team
members
Find a solution that
allows you to track past
conversations with
community members +
categorise queries into
practical groupings.
Community
Management

22. Create economies
of scale by
developing multi-
disciplinary social
team members
that can manage
both organic &
paid aspects of
content.
Make sure you have the
right technology in place
where cross-discipline
learning can be
facilitated.
Social Paid
Amplification

23. Integrate the
process of quick
turn content
creation, content
publishing &
amplification +
community
management.
Utilising a central tool
that combines all these
functions can create
noticeable efficiencies.
Live Event
Coverage

24. Provide a client
insights into what
really matters by
automating the
heavy lifting of
data.
Go further than just
marketing insights by
utilising tech that can
convert social customer
data into business
problem solving insights.
Reporting
& Analytics

25. #FalconEd
HOW TO FIND
NEW CLIENTS
(AND KEEP THEM
COMING BACK)

26. Do proactive
brand
research /
audits

27. Do trend
reports and
insight
sessions for
existing
clients

28. Solve
business
problems, not
marketing
issues

29. Be brave
enough to admit
where there is
room for
improvement,
rather than
sugar coating

30. Insist on SMART
KPIs, even if
your client is
asking for them

31. #FalconEd

32. Up Next: October 25th
How to Prepare Your Social Ads for the
Holiday Season
ft. Nic. Christiansen Gruppen
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33. @falconIOfalcon.io welcome@falcon.io