Solving e-commerce technology challenges Tiki Customer-oriented product culture

1. HOW WE SCALE AS A TECH
STARTUP
Son Tran – Founder & CEO
Tung Nguyen – Head of Technical

2. A little about us
Giao hàng 24h

3. Our Products
TALA - Tiki E-commerce Platform
TOS - Tiki Operation System
CMS, Order fulfillment, Delivery, Inventory Management,…
Tiki
Mobile App
Tiki.vn
Responsive Web
E-Book store

4. Mobile Apps
Tiki App Miki App

5. Why technology matters?

6. Solving E-commerce
technology challenges
Tung Nguyen

7. Challenges

8. • Minimum Viable Product
• Customer-oriented
• Refactoring
• Don’t build everything
• Be friendly with SaaS, PaaS (Platform), IaaS (Infrastructure)
• Data-driven
Our Philosophies

9. Linux
Nginx
PHP/Python
MySQL/PosgreSQL
Technology Stack

10. System Architecture

11. Fastest PHP framework
Technology Stack - PHP Phalcon Framework
Reality - Less than 100ms response
time
More focus on business layer

12. • Problem:
• Lots of Product attributes
• JOIN too much
• Solution:
• Indexing with NoSQL (MongoDB)
• Transactions with MySQL
• Scaling with MySQL Replication
Technology Stack - Database
MySQL EAV - Entity-attribute value Model
MongoDB - Hierarchical Model

13. • Problem:
• Real-time data changes updating
• Availability, recovering from
disaster
• Solution
• Cache map
• Cache invalidator and builder
• Use persistent
• Engine: Redis
Technology Stack - Caching
How cache map works

14. • Problems:
• Real-time indexing
• Data aggregation (Facets)
• Performance and Scaling
• Solution
• ElasticSearch + MongoDB River
Technology Stack – Search Engine

15. Solving Super-events

16. What’s a super-event?
Daily traffic
Super-event peak
1. Hard to predict
2. Different behaviors
3. Investment cost

17. • August - Dzựt Cô Hồn Online
• November - Hội Sách Online
• December - Black-Friday, Cyber Monday, Online Shopping
Day
Provide incentives for customers to go online shopping more
Tiki Super Events

18. Event Dzựt Cô Hồn

19. • 2014
• 28K Likes/Shares
• 40K Registered users
• 300K Dzut actions
• 5K Requests/s
• 2015
• 67K Likes/Shares
• 150K Registered users
• 1.5M Dzut actions
• 20K Requests/s
• Case-studies
We had some attentions

20. Also from our companions

21. We survived

22. HOW?

23. A large and scalable platform

24. Hundreds times of load testing
Powered by

25. And also from Product Design

26. Customer-oriented Product
Culture

27. About Us
Or send your feedback to tung@tiki.vn and get a FREE coffee