Tiago Carmona is a 36-year-old strategic and creative planner with 21 years of experience working at ad agencies. He believes in paradoxes and disrupting conventions. Some of his past work includes managing Garoto's social media team during the 2014 World Cup, developing a two-year sell-in campaign for Coca-Cola Fems that increased sales by 40%, and creating a branding strategy and communications for Jaguar Land Rover's TOP TEAM program. He also led a project that transformed streets in Lisbon into an outdoor art museum and co-founded a collaborative team of freelance creatives and producers.

1. TIAGO CARMONA
PLANNER

2. WHO I AM?
STRATEGIC
CREATIVE
36 years old. 21 working at Ad Agencies as a Planner or Account Manager.
Strategic and Creative thinker. I can plan or create whatever you want as long as:
1) You pay me fairly for my work.
2) I believe in you/ your brand / your product.

3. WHAT I BELIEVE?
I believe in paradox
I believe that you don´t need to be highly graduated to create something wonderful or usefull
I believe in cliché as i believe everyone can be disruptive.
I believe there is no right or wrong. Everything is about a perspective.
I believe that practice leads to perfection
I believe that Marketing and Advertising can change lives
I believe that I´m part of this change
I believe every person has its own creativity and strategic thinking
I believe i can incite them
I believe that you need to believe to achieve
I believe you are thinking in what you believe
That´s the beauty of my work and that´s what i believe!

4. STRATEGIC THINKING
RESEARCH
DATA ANALYSIS
BRAND POSITIONING
ORATORY
PEOPLE MANAGEMENT
PROGRAMMING (in progress)
MOSTLY USED TOOLS
CREATIVE THINKING
BRAINSTORMING LEADER
DISRUPTIVE MARKETING
BRAND ACTIVATION
PRESENTATION
CREATIVE CONCEPTUATION
DESIGN in progress( )
MOSTLY USED TOOLS
SPECIALTIES

5. SOME CASES (i did)
Senior Planner of digital team that managed social media of GAROTO between 2012 and 2014. GAROTO
was one of the TOP BRANDS that engaged customers in 2014 WORLD CUP.
GAROTO

6. Sell-In Campaign – 2015/2016
110 Key Accounts; 330 participants
+7% of Sales (competitors had -5% of sales)
Was responsible to create the strategy and the
name of this programe.
Also managed operational and creative team
+ JUNTOS – COCA-COLA FEMSA
SOME CASES (i did)

7. Sell-In Campaing – 2014/2016
500 participants (Brazil and LATAM)
+40% of Sales (accessories)
Was responsible to create the strategy (over 2 years
of campaign) all communications and activation.
Also managed operational and creative team.
TOP TEAM – JAGUAR LAND ROVER
SOME CASES (i did)

8. SOME CASES (i did)
Responsible for manager and planning team that created that and others brand activation cases in Portugal and
Turkey.
GALERIA DE ARTE URBANA (LISBOA-PT)
This Project was thinked to raise
awareness of GAU (Galeria de Arte
Urbana), to bring and valorize
portuguese street art transforming
Lisbon streets in a public urban
museum.
Citroen liked the idea and provide 2
cars to road show Portugal to
publicize the Project that won Bronze
Lion in the same year.
GAU was considered by The
Guardian TOP 10 best urban art
collection of the world.

9. SOME CASES (i did)
Campaign Name and Brand State.
S.O.U.L was a programe that Harley-Davidson
developed for sales team. I was leader Planner
and Creative of this Project.

10. SOME CASES (i did)
Pro Bono Campaign (Brand Activation).
This was a project I developed with a creative
team to raise awareness for forest preservation.
We create an APP where people could “adopt”
a tree and could watch it grow in real-time.

11. SOME CAUSES (i support)
GENDER EQUALITY FOREST PRESERVATION
PET ADOPTIONFAIR TRADE

12. MY COLLABORATIVE PROJECT
I am a proud Member and Co-Founder of this collaborative Team.
The idea behind the Project is to creat a team that can provide a professional service to companies or ad agencies
in a collaborative way.
We have a team of freelancers that are creatives, planners and producers and can work together or separately
costing only the price of professionals involved in the Project.

13. WANT TO KNOW MORE?
MY WORK
http://www.tiagocarmona.com
eu@tiagocarmona.com
http://www.linkedin.com/in/kalaes
MY LIFE
@kalaes
/kalaes
/kalaes

14. THANK YOU ;)