The case study details how Exotel assisted the Jagriti Yatra project in managing support calls and measuring ROI from print media advertising. By utilizing multiple phone numbers for different newspaper ads and implementing an IVR system, the project improved call tracking and gained insights into customer engagement and advertisement effectiveness. The success of this collaboration is highlighted by increased awareness of sponsors and the intention to use Exotel for future campaigns.

1. Case Study on:
How Exotel helped a special project like
Jagriti Yatra manage support calls & measure ROI
on different Print Media (Newspapers)

2. We spoke with Ashutosh, Director at
JY

3. The Story behind the Jagriti Yatra

4. To inspire more Entrepreneurs
● Via Travel
● Collaborate with other young Indians
● Showcasing the country
● Meeting Inspiring Entrepreneurs
● Create Change
● 450+ participants
● 9000 Km journey in a Train across 18 days
● See this Video on Youtube

5. Inviting youngsters to apply, but
How?

6. Marketing
The Focus has been to invite many more young
Indians from the Tier 2 & Tier 3 cities of India
primarily to inspire them:
● So they can go back and start-up
● Create jobs
● Make Change happen
Hence the main way for marketing had to be
Print Media.

7. Challenges?
We put newspaper ad's across 12-15 states
and then it would start:
● Calls from 6am till 1am non-stop
● We missed calls while we were taking calls
● We did not know from where the calls were
coming
● We did not know which newspaper ad helped
and did not

8. The Solution?
● Ajay suggested a very innovative idea, to take
multiple different numbers for different Print
Media advertisements
● He also mentioned we could add an IVR at the
start of the call which helped us spread the
word on our Sponsors – they loved it!
● Exotel was simple, we got 1 demo and from
then on everything was so smooth, we did not
have to talk to anyone.

9. The advertisements

11. Massively Happy Customers :)
● We now know which newspapers brought more
calls and eye-balls
● We have Data of the callers and how many
● We were able to give another avenue to
publicize our partners – Dell, Google
● We are coming back soon to use Exotel.
Thanks a lot JY team – from Exotel.

12. Running Print Media Campaigns?
Been able to do an ROI on which medium
works better?
● Take a few Exotel temporary virtual numbers
● Make all of them behave in the same way
● At the end of the campaigns, get reports to
measure which off-line marketing campaign
worked better!
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