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Three Solutions

For Leading
Transformational
Change

©	Growth	River	2016,	all	rights	reserved		 Growth River -- Change Leadership Experts
With…	
Leadership	Teams	
Business	Models	
OrganizaConal	Structures	
Business	Cultures


Three Solutions

For Leading
Transformational
Change

©	Growth	River	2016;	all	rights	reserved		 Growth River -- Change Leadership Experts
With…	
Leadership	Teams	
Business	Models	
OrganizaConal	Structures	
Business	Cultures


Three Solutions

For Leading
Transformational
Change

©	Growth	River	2016;	all	rights	reserved		 Growth River -- Change Leadership Experts
Presenter	
Richard	S.	Hawkes,	CEO	
Growth	River,	LLC	
With…	
Leadership	Teams	
Business	Models	
OrganizaConal	Structures	
Business	Cultures


Three Solutions

For Leading
Transformational
Change

©	Growth	River	2016;	all	rights	reserved		 Growth River -- Change Leadership Experts
Presenter	
Richard	S.	Hawkes,	CEO	
Growth	River,	LLC	
Housekeeping	
•  30	–	40	mins	core	material.	
•  Freeform	back	and	forth.	
•  Check-in	every	7	–	10	mins.	
•  Type	into	the	quesCon	box.	
•  Sound	check.
Imagine...
•  You	are	a	leader	in	an	
organizaCon.	
•  Frustrated	because	your	
organizaCon	can’t	seem	
to	get	out	of	its	own	way.	
•  Transforma/onal	change	
is	needed	to	unleash	
poten/al	–	your’s,	your	
team’s	and	your	
business’s.	
Business	
Model	
Business	
Culture
...a three act play
1.  A Single Leader Starts A
Transformational Wave.
2.  A Guiding Coalition Feeds The
Wave.
3.  A Top Team Rides The Wave.

Next, Curtain Call
A Single Leader Starts A
Transformational Wave
Act	One
Sam	is	a	
successful	
business	
leader.	
Business	Team	Leader	
Winning	
Value	
ProposiCon	
Perfect	
Purchase	
Moment	
	
Winning	
Customer	
Experience!	
3.	
DELIVERING	
PosiCve	
ReputaCon	
4.	
SUPPORTING	
Economies	
of	Scale	
This	Business	Triangle	Shows	Sam’s	World		
*
“Yes, if you
have a
compelling
approach”	Business	Team	Leader	
“I am frustrated by the obstacles
this organization puts in way of
my team building a successful
business.

Would you be

my ally in an effort

to really solve

these systemic issues

at the root?” 
CEO	
She	takes	a	calculated	risk.	
She	is	
frustrated.
She	makes	a	
recommendaCon
…	
Apply	this	Roadmap	For	Leading	TransformaConal	Change	
“Tell me
more…”	
Business	Team	
Leader	&	Pebble	
CEO
“Promising”	
Choose	to	lead	change.	
Case	for	Change	
Guiding	Coali/on	
Gap	Analysis	
	
Map	Milestones	
Influence	&	Implement	f	
e	
d	
c	
b	
a	
CEO	
Apply	this	Roadmap	For	Leading	TransformaConal	Change	
Business	Team	
Leader	&	Pebble
Choosing	to	lead	is	always	the	first	step!	
“Do you
have
something
to tell me?”	
a	 Choose	to	lead	
change.	
The	Law-of-the-Lid	states	
that	a	team,	business	or	
organizaCon	can	never	
sustain	performance	higher	
than	the	thinking	of	top	
leadership.	
	
CEO	
Business	Team	
Leader	&	Pebble
Choosing	to	lead	is	always	the	first	step!	
a	 Choose	to	lead	
change.	
They	reach	these	agreements:	
•  Time	to	collaborate.	
•  Needs	of	our	business	and	
organiza/on	above	our	own.	
•  A	straight-talk	rela/onship.	
•  Act	as	the	source	for	a	culture	
of	accountability.	
CEO	&	
Pebble	
Business	Team	
Leader	&	Pebble
Compelling	Case	For	Change	
a	 Choose	to	lead	
change.	
Key	Points	
1.  A	vision	for	a	beeer	future.	
2.  The	urgent	need	for	change.	
3.  The	journey	that	will	be	
required.	
4.  Next	steps	on	that	journey.	
5.  Benefits	for	your	audience.	
6.  An	invita/on	to	begin	that	
journey	now!	
Business	Team	
Leader	&	Pebble	
CEO	&	
Pebble
Case-For-Change	
What	Carol	says	to	the	
organiza/on:	
Here	is	the	case-for-change....	
	
I	am	forming	a	change	team.	
They	will	complete	a	gap	
analysis	and	map	a	plan	
forward.	
	
Expect	them	to	reach	out	to	you.	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	
Business	Team	
Leader	&	Pebble	
CEO	&	
Pebble
The	Higher-Math	Of	Leading	TransformaConal	Change	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	
*	
*	
TransformaConal	
Change	Change	Leadership	
Expert	
&	Pebble	Coach
The	Higher-Math	Of	Leading	TransformaConal	Change	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	
*	
*	
TransformaCona
l	
Change	Follows	
A	Paeern	
1.  A	plateau	is	reached.	
2.  A	primary	constraint	is	resolved	
intenConally	or	otherwise.	
3.  An	event	horizon	is	crossed	that	
you	couldn’t	see	beyond	before.	
4.  New	possibili/es	are	unleashed	
and	performance	rises	to	a	new	
higher-level.	
5.  A	new	plateau	is	reached.	
It	starts	again.	
The	goal	is	accelera/ng	and	leading	
this	paUern	
1	
2	 3	
4	
5	
Change	Leadership	
Expert	
&	Pebble	Coach
The	Key	ResponsibiliCes	Of	Guiding	CoaliCons	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	
•  Leading	changes	to	business	culture	
and	business	model	at	the	same	Cme.	
•  Leading	towards	an	event	horizon	you	
can’t	see	beyond!	
•  Influencing	together	and	naviga/ng	
poli/cal	landscapes	as	a	team.	
•  IdenCfying	and	focusing	on	primary	
constraints*	through	gap	analysis.	
•  Mapping	and	leading	a	shared	
journey	forward	towards	a	compelling	
future	state.	
*	
*	
TransformaConal	
Change	Can	Be	
Accelerated	By	A	
Guiding	CoaliCon	
Change	Leadership	
Expert	
&	Pebble	Coach
Plan	To	Build	A	Guiding	CoaliCon	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	 What	Carol	and	Sam	say	to	each	other	is	
different	from	what	they	say	to	the	
organiza/on:	
	
•  A	small	change	team	to	influence	
together	and	move	with	speed.	
	
•  Only	include	members	willing	and	able	
to	lead	change	–	like	us.	
•  Will	create	an	“clean”	working	space,	
where	any	issue	can	be	discussed	
without	repercussions.	
CEO	&	
Pebble	
Business	Team	
Leader	&	Pebble
A Guiding Coalition
Feeds The Wave
Act	Two
Build	A	Guiding	CoaliCon	
c	
b	 Case	for	
Change	
Guiding	
Coali/on	
Sam	
Carol	
Steve	
Jeff	
	
They	name	it	the	
“change	team”	and	
begin	to	meet	
regularly	to	drive	
and	lead	
transforma/onal	
change	
They	create	a	
guiding	
coali/on	
(adding	Steve	
and	Jeff).		
*	
*	
Four	Pebbles
Gap	Analysis	and	Map	Milestones	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
1.	Define	Desired	Future	State	
2.	Assess	gaps	in	the	Current	State	
3.	Map	
Milestones*	
on	A	Journey	
Forward.	
*	IdenCfying	and	
resolving	primary	
constraints.	
Four	Pebbles
Applying	the	expression	
“locaCon,	locaCon,	
locaCon”	with	data	in	a	
Gap	Analysis.	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Three	ideal	condi/ons	for	retail	
store	success	in	hierarchical	
order.	
Store	A	
	
Store	B	
	
1.  Convenient	locaCon.	 Great	 Ok	
2.  Appealing	in-store	experience.	 Ok	 Ok	
3.  Desired	products.	 Ok	 Great	
Step	1:	List	key	condiCons	would	that	
would	make	success	inevitable…	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Three	ideal	condi/ons	for	retail	
store	success	in	hierarchical	
order.	
Store	A	
	
Store	B	
	
1.  Convenient	locaCon.	 Great	 Ok	
2.  Appealing	in-store	experience.	 Ok	 Ok	
3.  Desired	products.	 Ok	 Great	
Step	2:	Apply	data…	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Three	ideal	condi/ons	for	retail	
store	success	in	hierarchical	
order.	
Store	A	
	
Store	B	
	
1.  Convenient	locaCon.	 Great	 Ok	
2.  Appealing	in-store	experience.	 Ok	 Ok	
3.  Desired	products.	 Ok	 Great	
Ask:	Which	store	will	have	the	highest	performance?	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Three	ideal	condi/ons	for	retail	
store	success	in	hierarchical	
order.	
Store	A	
	
Store	B	
	
1.  Convenient	locaCon.	 Great	 Ok	
2.  Appealing	in-store	experience.	 Ok	 Ok	
3.  Desired	products.	 Ok	 Great	
Ask:	Where	is	the	current	primary	constraint	in	A?	For	B?	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Three	ideal	condi/ons	for	retail	
store	success	in	hierarchical	
order.	
Store	A	
	
Store	B	
	
1.  Convenient	locaCon.	 Great	 Ok	
2.  Appealing	in-store	experience.	 Ok	 Ok	
3.  Desired	products.	 Ok	 Great	
Ask:	What	next	steps	would	you	recommend?		
A	–	Improve	In-store	Experience	
B	–	Beeer	LocaCon	
Change	Leadership	
Expert	
&	Pebble	Coach
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
So	now	you	know	how	a	Gap	Analysis	
works	…Imagine	the	possibiliCes…	
If	your	team	applied	this	logic	to	idenCfy	and	
resolve	primary	constraints	in	key	areas	such	
as…	
	
•  Team	&	Culture	Effec/veness	
•  Business	Model	Growth	
•  Organiza/onal	Scalability	
•  Product	&	Service	Compe//ve	
Advantage.	
Change	Leadership	
Expert	
&	Pebble	Coach
The	Seven	Principles	For	High-Performance	Teams	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
1.  An	inspiring	shared	purpose.	
2.  A	clear	shared	focus.	
3.  Highly	accountable	mindsets.	
4.  The	right	roles.	
5.  EffecCve	collaboraCon	at	key	
interdependencies.	
6.  Customer	focused	strategies.	
7.  EffecCve	implementa/on.	
A	high-performing	team	is	inevitable	if	these	seven	
condiCons	are	opCmized...	
Four	Pebbles
They	created	a	Gap	Analysis…	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
The	7	Principles	 From	Current	State	 To	Desired	Future	State	
1.	Purpose	
2.	Focus	
3.	Mindset	
4.	Roles	
5.	Interdependencies	
6.	Strategies	
7.	Implementa/on	
Four	Pebbles
They	created	a	Gap	Analysis…	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
The	7	Principles	 From	Current	State	 To	Desired	Future	State	
1.	Purpose	
Separate	purposes	 Alignment	around	a	shared	
purpose	
2.	Focus	
Risk	focused,	poliCcal	
and	short	term	prioriCes	
Focused	on	customers,	markets	
and	primary	constraints	
3.	Mindset	
Working	in	silos	and	
fiefdoms	
One	organizaCon	is	servicing	
the	same	customer	
4.	Roles	
Business	leaders	don’t	
have	full	P&Ls	
Business	leaders	with	all	of	the	
tools	they	need.	
5.	Interdependencies	
Independent	silos	 CollaboraCon	and	innovaCon	
across	silos.	
6.	Strategies	
Mostly	plans	not	
strategies	
Customer	centric	market	
focused	strategies	
7.	Implementa/on	
Urgency	and	budget	
driven	
Focus	on	resolving	primary	
constraints	and	ROI	
Four	Pebbles
They	created	a	Gap	Analysis…	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
The	7	Principles	 From	Current	State	 To	Desired	Future	State	
1.	Purpose	
Separate	purposes	 Alignment	around	a	shared	
purpose	
2.	Focus	
Risk	focused,	poliCcal	
and	short	term	prioriCes	
Focused	on	customers,	markets	
and	primary	constraints	
3.	Mindset	
Working	in	silos	and	
fiefdoms	
One	organizaCon	is	servicing	
the	same	customer	
4.	Roles	
Business	leaders	don’t	
have	full	P&Ls	
Business	leaders	with	all	of	the	
tools	they	need.	
5.	Interdependencies	
Independent	silos	 CollaboraCon	and	innovaCon	
across	silos.	
6.	Strategies	
Mostly	plans	not	
strategies	
Customer	centric	market	
focused	strategies	
7.	Implementa/on	
Urgency	and	budget	
driven	
Focus	on	resolving	primary	
constraints	and	ROI	
Four	Pebbles
They	created	a	Gap	Analysis…	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
The	7	Principles	 From	Current	State	 To	Desired	Future	State	
1.	Purpose	
Separate	purposes	 Alignment	around	a	shared	
purpose	
2.	Focus	
Risk	focused,	poliCcal	
and	short	term	prioriCes	
Focused	on	customers,	markets	
and	primary	constraints	
3.	Mindset	
Working	in	silos	and	
fiefdoms	
One	organizaCon	is	accountable	
for	servicing	the	same	
customer.	
4.	Roles	
Business	leaders	don’t	
have	full	P&Ls	
Business	leaders	with	all	of	the	
tools	they	need.	
5.	Interdependencies	
Independent	silos	 CollaboraCon	and	innovaCon	
across	silos.	
6.	Strategies	
Mostly	plans	not	
strategies	
Customer	centric	market	
focused	strategies	
7.	Implementa/on	
Urgency	and	budget	
driven	
Focus	on	resolving	primary	
constraints	and	ROI	
Primary	
Constraint	
To	Team	
Effec/veness	
Four	Pebbles
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
H	 L	 CriCcal	Team	ConversaCons	
1.	Purpose	
2.	Focus	
3.	Mindset	
4.	Roles	
5.	Interdependencies	
6.	Strategies	
7.	ImplementaCon	
MeeCng	PrioriCes	
Primary	
Constraint	
To	Team	
Effec/veness	
Four	Pebbles
MeeCng	Agenda	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	 Day	One:	April	21st		BaUle	Sta/on	Conversa/ons	
8:30	–	9:00	Mee/ng	Kick-Off	
9:00	–	9:45	Purpose		
9:30	–	10:45	Focus	–	Review	gap	analyses	around	
team,	business	and	organizaCon.	Align	around	
primary	constraints.	
−−−−−−−		BREAK	15	mins	−−−−−−−−	
	10:45	–	12:30	Mindset	–	resolve	mindset	gaps.	
−−−−−−−		LUNCH	45	mins	−−−−−−−−	
	1:15	–	1:45	Mindset	Con2nued	
1:45–	3:00	Roles	
−−−−−−−		BREAK	15	mins	−−−−−−−−	
3:15	–	6:00	Interdependencies	
−−−−−−−		TEAM	DINNER		−−−−−−−−	
Day	Two:	April	22nd		
8:30	–	9:00	Day	Two	
Kick-Off	–	I	like,	I	wish,	
I	wonder.	
9:00	–	10:00	Strategies		
−−−−−−−		BREAK	15	mins	−−−−−−−−	
10:15	–	12:00	Implementa/on	
Based	on	data,	the	emphasis	for	each	
criCcal	team	conversaCon	for	will	be:	
		
H	 L	
CriCcal	Team	
ConversaCons	
1.	Purpose	
2.	Focus	
3.	Mindset	
4.	Roles	
5.	Interdependencies	
6.	Strategies	
7.	ImplementaCon	
Four	Pebbles
For	more	informaCon	on	the	Seven	Principles	see	video.	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Go	to	the	Growth	River	Website.	
Change	Leadership	
Expert	
&	Pebble	Coach
A Top Team Rides The Wave
Applying This Roadmap
To Up Level
Their Entire Organization
Applying	the	Roadmap	to	Cascade	Alignment	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Enterprise	
Team	
Business	
Teams	
Func/on	
Teams	
Strategic	
Alignment	
Enterprise	Team	
&	Seven	Pebbles
As	a	of	cascading	across	at	all	organizaConal	levels.	
e	
d	
Gap	
Analysis	
	
Map	
Milestones	
Enterprise	Team	
EMEA	 US	
R&D	
Business	
Teams	Workshops	&	Coaching	
FuncCon	
Team	Workshops	&	Coaching	
MarkeCng	 HR	 IT	
*	
*	
OpCmal	Alignment
Fini
Curtain Call
In	this	Webinar	
1.  You	have	been	given	a	powerful	perspec/ve	
on	leading	transformaConal	change.		
2.  Your	have	or	will	receive	a	link	to	a	Roadmap	
to	implement	in	your	business	or	organizaCon	
–	if	you	choose	to	be	the	pebble…	
3.  You	have	just	seen	that	Roadmap	applied	in	
three	acts.	
	
So	one	final	quesCon,	how	does	all	of	this	add	up	
to	the	skills	leaders	like	you	need	for	leading	
transformaConal	change?	
Change	Leadership	
Expert	
&	Pebble	Coach
There are three types of change
leadership.
Cme	
return	
2	
1	
3	
Fixing	Known	Problems	
	
Adop/ng	Proven	Solu/ons	
	
Leading	Transforma/onal	
Change
Fixing Known Problems
1	
1	
Fixing	Known	Problems	
	
A	SoluCon	That	Has	Worked		
For	You	In	The	Past	
A	Breakdown	
A	Fix	
Cme	
return	 1
Adopting Best Practice Solutions
Cme	
return	
2	
Adop/ng	Proven	Solu/ons	
	
2	
An	Industry	Best	Prac/ce	
Your	Current	Solu/on	
Blueprint	and	
ImplementaCon	
2
Leading Transformational Change
Cme	
return	
3	
Leading	Transforma/onal	
Change	
3	
An	Ideal	Set	Of	Condi/ons	For	Success	
Your	Current	Solu/on	
A	Journey	To	
Innovate	New	
	SoluCons	
3
In summary – Leading Transformational
Change in businesses requires special skills.
Leadership	Skills	
1.	Fixing	Known	
Problems	
2.	Adop/ng	
Proven	Solu/ons	
3.	Leading	
Transforma/onal	
Change	
CoaliCon	Building	
*	
Gap	Analysis	–	idenCfy	
primary	constraints	
*	
Journey	Mapping	
*	
Coaching	&	Training	
*	 *	
Project	&	Process	
Management	
*	 *	 *
Question & Answer
Three Solutions for Leading Transformational Change

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