Thomas Brown, Director of Strategy and Insights with the Chartered Institute of Marketing slides from Click and Connect, the Norfolk Chamber's Online and Social Media Showcase 25 September 2014
What kicks my interest in your start-up by Ayan Chatterjee Ayan Chatterjee
This talks about Start-ups and the do's and the don't.Being a neonatal in the eco-system start-ups should religiously follow certain methodology towards sustainable growth.
How to Provide Customer Service via Social Media [the Right Way]Comnio
This is Ross Clurman's presentation from the 2016 Small Business Festival (during Small Business Week 2016) about how to provide customer service via social media (the right way).
The document expresses frustration with affiliate marketing, stating that the author has wasted money on software and programs but has not made any money. It issues a challenge for someone to prove that affiliate marketing is not a scam and can be used to make money. The author provides an email address for people to contact if they have a solution to share or have also struggled with affiliate marketing scams.
PeaceReminder is a tool designed to help strengthen long-term relationships by making it easier for partners, especially men, to feel successful and empowered. It works by having each partner fill out a questionnaire, then providing gentle advice tailored to their situation. Partners can also create a wish list and circle of friends/family who can suggest gifts. All information is private and partitioned. The founder claims it helped boost her own marriage by making her husband feel he could please her effortlessly while maintaining her privacy.
Social media part 1_roundtable_2013_cci template_for_onlineSamantha Daleiden
This document discusses using social media as part of the Child Care Food Program Conference in the fall of 2013. Attendees were instructed to get into groups based on the social media card they received and answer three questions about the logo: what it is, how to use it, and why it is valuable. The document then provides descriptions of common social media platforms like social networks, social bookmarking, photo sharing, blogs, and video sharing. It concludes by thanking child care providers for their participation.
http://exchange.cim.co.uk/thought-leadership/brand-experience-report/
In marketing, we are all after one thing: space in a consumer's mind.
To achieve this, a positive brand experience is required. After all, if a consumer doesn't feel a connection with a brand, then it will fail to make it into the consumer's consideration set.
The choice of brands within today’s market has grown exponentially over the years. Due to this, the expectation and demands from consumers will only continue to increase.
This is one of the core reasons as to why brand has evolved from a purely communications-led concept to one that needs to run through the very heart of every organisation. Ultimately, it’s the customer journey that is now acknowledged as defining the brand.
It’s with this ideology in mind that we here at CIM, with the support of Brandworkz commissioned this thought leadership report to identify key areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
Our research shows that 75% of marketers always consider their brand values and positioning before making major commercial or business decisions. However, without senior buy-in or understanding with regards to the importance of brand, how can marketers integrate this ideology across their business and into their overall brand experience? http://goo.gl/vnZ0n1
Here are the key findings from our Brand Experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
What kicks my interest in your start-up by Ayan Chatterjee Ayan Chatterjee
This talks about Start-ups and the do's and the don't.Being a neonatal in the eco-system start-ups should religiously follow certain methodology towards sustainable growth.
How to Provide Customer Service via Social Media [the Right Way]Comnio
This is Ross Clurman's presentation from the 2016 Small Business Festival (during Small Business Week 2016) about how to provide customer service via social media (the right way).
The document expresses frustration with affiliate marketing, stating that the author has wasted money on software and programs but has not made any money. It issues a challenge for someone to prove that affiliate marketing is not a scam and can be used to make money. The author provides an email address for people to contact if they have a solution to share or have also struggled with affiliate marketing scams.
PeaceReminder is a tool designed to help strengthen long-term relationships by making it easier for partners, especially men, to feel successful and empowered. It works by having each partner fill out a questionnaire, then providing gentle advice tailored to their situation. Partners can also create a wish list and circle of friends/family who can suggest gifts. All information is private and partitioned. The founder claims it helped boost her own marriage by making her husband feel he could please her effortlessly while maintaining her privacy.
Social media part 1_roundtable_2013_cci template_for_onlineSamantha Daleiden
This document discusses using social media as part of the Child Care Food Program Conference in the fall of 2013. Attendees were instructed to get into groups based on the social media card they received and answer three questions about the logo: what it is, how to use it, and why it is valuable. The document then provides descriptions of common social media platforms like social networks, social bookmarking, photo sharing, blogs, and video sharing. It concludes by thanking child care providers for their participation.
http://exchange.cim.co.uk/thought-leadership/brand-experience-report/
In marketing, we are all after one thing: space in a consumer's mind.
To achieve this, a positive brand experience is required. After all, if a consumer doesn't feel a connection with a brand, then it will fail to make it into the consumer's consideration set.
The choice of brands within today’s market has grown exponentially over the years. Due to this, the expectation and demands from consumers will only continue to increase.
This is one of the core reasons as to why brand has evolved from a purely communications-led concept to one that needs to run through the very heart of every organisation. Ultimately, it’s the customer journey that is now acknowledged as defining the brand.
It’s with this ideology in mind that we here at CIM, with the support of Brandworkz commissioned this thought leadership report to identify key areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
Our research shows that 75% of marketers always consider their brand values and positioning before making major commercial or business decisions. However, without senior buy-in or understanding with regards to the importance of brand, how can marketers integrate this ideology across their business and into their overall brand experience? http://goo.gl/vnZ0n1
Here are the key findings from our Brand Experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
CUBoulder MDST1002 Social Media ListeningMatt Duncan
Slides that Melissa Cech and I used in a presentation to CUBoulder MDST 1002 students about Social Media Marketing (with focus on listening) on March 21, 2018. Q&A in Twitter with #askcumatt
E moderation social_media_and_customer_service-may-2013Emoderation
Social media is increasingly being used for customer service. 80% of companies plan to use it for this purpose. Customers expect fast responses - within 30 minutes on Twitter and same day on Facebook. This document provides tips on best practices for social media customer service, including monitoring conversations, triaging posts, integrating social and customer service teams, training representatives, and giving them authority to resolve issues quickly. It also examines what to expect from customer queries, such as a mix of positive and negative feedback, and expectations of rapid responses.
This document discusses 3 ways to monetize social media without upsetting followers. The first way is to create pre-affiliate videos that educate viewers about a product or service in around 3-5 minutes and include an affiliate link. The second way is to create micro-review sites that objectively review various products, including ones that pay commissions. The third way discussed is to create online courses and membership sites providing value to followers. The key is to "wrap" promotions in helpful content so followers don't feel like they are being sold to directly.
This document outlines 3 ways to monetize social media without upsetting followers. The first is through pre-affiliate videos where the marketer creates short educational videos about products and includes affiliate links. The second is through micro-review sites where the marketer objectively reviews multiple products and includes affiliate links for all. The third is through webinars and teleseminars where the marketer promotes existing webinars in exchange for a percentage of sales. The key is to provide value to followers through educational content and avoid direct sales pitches.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
The document provides guidance on developing an effective social media strategy and practice for clients. It emphasizes focusing on clients' objectives first before developing tactics. Social media should be integrated with traditional marketing and support key goals like increasing sales, customer loyalty, or public relations. The document also outlines services an agency can provide, like social listening, community management, and crisis response. It stresses the importance of measurement by setting targets and defines metrics for each objective.
PR firms need to evolve their social media practices to better serve clients. Simply building social media presences is not enough - agencies must own digital crisis planning, reputation management through monitoring, and training other roles. The key is establishing clear objectives with clients focused on goals like new customers or sales, not just vanity metrics. Agencies should create service strategies around reputation, crisis, and community management tailored to objectives.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
Everyday, more customers are connecting with companies using social media. The best way to meet their needs is by utilizing social customer service. This presentation covers how companies are able to better interact and retain customers through the use of social media channels.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Basic engagement marketing presentationArin Anderson
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
In this webinar, social media expert, Gayatri Wood, debunks six common social media myths and show you the path to social success.
https://bizinkonline.com/webinar-6-social-media-myths-busted/
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Leaders in East Anglia attended a major conference which put put wellbeing at the heart of leadership in the region on Mental Health Awareness Week. The event took place on Tuesday 15 May at The Space, Norwich and was attended by 80 guests and had a range of speakers from Adnams, Nelsonspirit, Yellow Brick Road, Aviva, The Engaging People Company and the UEA.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
CUBoulder MDST1002 Social Media ListeningMatt Duncan
Slides that Melissa Cech and I used in a presentation to CUBoulder MDST 1002 students about Social Media Marketing (with focus on listening) on March 21, 2018. Q&A in Twitter with #askcumatt
E moderation social_media_and_customer_service-may-2013Emoderation
Social media is increasingly being used for customer service. 80% of companies plan to use it for this purpose. Customers expect fast responses - within 30 minutes on Twitter and same day on Facebook. This document provides tips on best practices for social media customer service, including monitoring conversations, triaging posts, integrating social and customer service teams, training representatives, and giving them authority to resolve issues quickly. It also examines what to expect from customer queries, such as a mix of positive and negative feedback, and expectations of rapid responses.
This document discusses 3 ways to monetize social media without upsetting followers. The first way is to create pre-affiliate videos that educate viewers about a product or service in around 3-5 minutes and include an affiliate link. The second way is to create micro-review sites that objectively review various products, including ones that pay commissions. The third way discussed is to create online courses and membership sites providing value to followers. The key is to "wrap" promotions in helpful content so followers don't feel like they are being sold to directly.
This document outlines 3 ways to monetize social media without upsetting followers. The first is through pre-affiliate videos where the marketer creates short educational videos about products and includes affiliate links. The second is through micro-review sites where the marketer objectively reviews multiple products and includes affiliate links for all. The third is through webinars and teleseminars where the marketer promotes existing webinars in exchange for a percentage of sales. The key is to provide value to followers through educational content and avoid direct sales pitches.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
The document provides guidance on developing an effective social media strategy and practice for clients. It emphasizes focusing on clients' objectives first before developing tactics. Social media should be integrated with traditional marketing and support key goals like increasing sales, customer loyalty, or public relations. The document also outlines services an agency can provide, like social listening, community management, and crisis response. It stresses the importance of measurement by setting targets and defines metrics for each objective.
PR firms need to evolve their social media practices to better serve clients. Simply building social media presences is not enough - agencies must own digital crisis planning, reputation management through monitoring, and training other roles. The key is establishing clear objectives with clients focused on goals like new customers or sales, not just vanity metrics. Agencies should create service strategies around reputation, crisis, and community management tailored to objectives.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
Everyday, more customers are connecting with companies using social media. The best way to meet their needs is by utilizing social customer service. This presentation covers how companies are able to better interact and retain customers through the use of social media channels.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Basic engagement marketing presentationArin Anderson
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
In this webinar, social media expert, Gayatri Wood, debunks six common social media myths and show you the path to social success.
https://bizinkonline.com/webinar-6-social-media-myths-busted/
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Leaders in East Anglia attended a major conference which put put wellbeing at the heart of leadership in the region on Mental Health Awareness Week. The event took place on Tuesday 15 May at The Space, Norwich and was attended by 80 guests and had a range of speakers from Adnams, Nelsonspirit, Yellow Brick Road, Aviva, The Engaging People Company and the UEA.
We welcomed 200 guests on Wednesday 20th Sept 2017 at the Space, Norwich for our seventh year of our leading half day tech conference. Here are the slides from the presentations which took place in the main Auditorium.
At Norfolk Chamber's business leaders forum 'The 1896 Club' on Tuesday 12 Sept, Rebecca Harris, Communications Manager at Wyndham Vacation Rentals UK delivered an insightful presentation on 'Recognising your employees for who they are'.
The document announces several upcoming Norfolk Chamber of Commerce events, including a business breakfast, featured charity event, and roundtable discussions in various locations. It also shares statistics on increasing worldwide internet usage and provides tips on finding and qualifying sales prospects as well as treating others well. Contact information is given for Matt Sykes and his company Mind-Span.
This document outlines the agenda for a Norfolk Chamber of Commerce business breakfast event on transport. The event will include presentations on devolution, Transport for Norwich initiatives including the Northern Distributor Road, and networking. It provides logistical details like the event sponsors, wifi access, and a networking icebreaker activity involving questions from the Highway Code. Representatives from Norfolk County Council and the New Anglia Local Enterprise Partnership will discuss current and future plans for improving transport and infrastructure in and around Norwich.
On Friday 20th November over 120 delegates joined the Norfolk Chamber for a morning of learning from and connecting with Norfolk Schools at Holiday Inn Norwich North. Delegates heard from seven different schools with the main focus being upon Simon Fox, Principal at Flegg High School and the Young Chamber Executive Committee from Aylsham High School.
The document provides an overview of the East Anglia ONE offshore windfarm project. Key points include:
- The project will develop a 714MW offshore windfarm located 45km off the East Anglia coast of England.
- Major construction is scheduled to take place between 2018-2020 with first power generated in March 2019 and full operation by June 2020.
- Key packages being procured include wind turbines, foundations, array cables, offshore transmission works, operations and maintenance.
- The project aims to achieve 50% UK content and promote supply chain competitiveness, innovation, and skills development.
The Open University is the UK's largest university, teaching over 41% of all part-time undergraduate students in the UK each year. It has over 250,000 current students from across the UK and over 7,000 tutors. The OU offers 146 postgraduate and 473 undergraduate courses and has consistently received high ratings for student satisfaction.
This document summarizes challenges and opportunities in the offshore energy sector in the UK. It notes recent UK government policies that support the oil and gas industry through tax reductions and investment in geoscience surveys. It provides data on the growth of the offshore wind industry and capital investment forecasts for different UK regions through 2020. Key opportunities for the region include billions of pounds of planned investment in offshore wind, nuclear, and oil and gas decommissioning projects through the next 5 years. Feedback from businesses indicates impacts from low oil prices but also underlying issues for the UK continental shelf like high taxation and aging assets. Priorities discussed include engaging with regulators to support the UK natural gas sector and developing an industry vision and supply chain support.
This document provides 6 essential steps and 3 secret opportunities for being better at pitching and closing more sales. The 6 steps include: 1) Setting specific objectives and metrics for success, 2) Qualifying prospects versus suspects, 3) Adjusting your selling style, 4) Planning thorough follow up, 5) Moving away from pitches toward qualifying questions, and 6) Developing a list of great qualifying questions. The 3 secret opportunities are: 1) Using LinkedIn groups to directly mail 15 dream prospects, 2) Attending breakfasts, lunches, and dinners to never eat alone, and 3) Preparing exhibitors in advance by priority and stand location. The document also outlines 5 steps to close more deals, which include
Creative marketing involves generating new ideas through brainstorming, learning, and challenging perceptions. It encourages thinking outside the box by using all available tools and remembering that good ideas can come from anyone at any time. While budgets are a factor, creativity should not be compromised. Creative marketing promotes positive insights, invention, and illumination through discussions that are original, fun, and solution-focused.
Norfolk Chamber held an Economic Business Breakfast in Norwich with guest speakers from the UK’s largest insurer, Aviva and a Lecturer in Financial Economics from the UEA.
Lindsey Rix, from Aviva, the UK's largest insurer, spoke on areas of business growth including innovation, digitalisation, failure demand removal and productivity which all impact on business.
Antony Jackson, Lecturer at UEA School of Economics gave an insightful presentation on how to minimise the amount of financial risk in your business by spreading the risk equally across asset classes
Delivered by Michael Townsend, SocialB
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
Delivered by Michael Brook, About My Business Video
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
Delivered by Matt Brown, One Vision
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
Delivered by Holly Stibbon, 101 Website Design & Email Marketing.
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.