Joe's business was struggling due to unhappy customers. He realized that customer satisfaction alone was not enough and decided to focus on building customer loyalty instead by mapping the customer experience and tracking loyalty at each touchpoint. This helped link customers to his people and processes. After implementing changes based on customer feedback, Joe's team was able to create more value for customers. As a result, both staff and customers were happier and the business became profitable again.

1. This is Joe Business is not good

2. His Customers are Unhappy. Very Unhappy

3. And Joe Knows Unhappy Customers Mean ... Staff Problems. Profits Problems.

4. So He Changes Things And Focuses on Loyalty

5. Cos he realises .... Satisfaction is like being acquainted. Superficial. Maybe even Artificial.

6. But Loyalty is About Intimacy. Trust. Commitment. About Emotional Buy-In

7. He then maps his customers experience And Tracks Customer Loyalty in Each Touch Point Marketing Sales Product Dev Manufacturing Communications Finance Credit Cards Logistics

8. Now his customers are ... linked to his people and processes

9. They told him what to change ... And where the customer experience was being messed up.

10. Now his team create customer value

11. His staff are happier  And know what to do ...

12. And this is Joe... He’s happy too ... His Business is Profitable Again

13. www.ravetopia.com Give us a call