SlideShare a Scribd company logo
A review of Drum
By Dominic Terry
This is Drum!
• A browser based audio & web conference call software.
• Modern, efficient & beneficial.
• Targeted to a broad market.
A Tag Line
• Meetings. Made wonderful.
• This Is Drum.
• Super charge your meetings.

Solution:

With there being three distinct
‘tag lines’ for the business it is
good to pick one and make a
feature of it.
User Navigation
• With a parallax scroll website user navigation can become a bit tricky and off
putting.
• Similarly most people normally want to find an “About Us” page to get to
know more about the company as well as the product.

Solution:
A slight rejig of placements of sub
headers and links to additional
pages could make a large
difference to the bounce rate.
This also allows for more play
around with more expanding meta
and URL’s as well as securing sales
by making an easier to pilot website.
Detail vs Sale.
• While the information on the site is thorough and extensive
sometimes the sale can be lost in the amount of product description
as it creates a lack of emotive pitch.

Solution:
By creating more of a
tone with the content
either that of situational
or fun composition it can
help costumers relate to
why they are there to
buy in the first place.
Keywords
• ‘Drum’ is mentioned 26 times on the URL http://thisisdrum.com/features
and the keyword ‘conference’ (+variants) appears 11 times.

Solution:
New keywords and variants
would help to boost rankings
as well as traffic.
This small change in content
can make a huge difference
in R.O.I. and brand
awareness.
Social Media
• Facebook
• Twitter

Solution:
Many other social media
platforms should be
regularly utilised to
gain a further reach into the
market. It can change the
way a company is perceived
which can also help to boost
sales.
Conclusion
• A stronger user navigation.
• More varied keywords with enticing content.
• And more presence on social media.

More Related Content

What's hot

Conversion Presentation
Conversion PresentationConversion Presentation
Conversion Presentation
MoreNiche
 
10 Ecommerce Web Design Trends of 2016
10 Ecommerce Web Design Trends of 201610 Ecommerce Web Design Trends of 2016
10 Ecommerce Web Design Trends of 2016
Tonytemplates
 
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
Act-On Software
 
Presentation1
Presentation1Presentation1
Presentation1
jonnel gonzaga
 
Weekly meeting
Weekly meetingWeekly meeting
Weekly meeting
Ch,Zahid Manzoor
 
[DONWLOAD] Customer Success
[DONWLOAD]  Customer Success[DONWLOAD]  Customer Success
[DONWLOAD] Customer Success
ManefaRiska
 
Textual Analysis - Webpage
Textual Analysis - WebpageTextual Analysis - Webpage
Textual Analysis - Webpage
maisieweaver99
 
Print design vs web design
Print design vs web designPrint design vs web design
Print design vs web design
ananda gunadharma
 
Coffe shop questions
Coffe shop questionsCoffe shop questions
Coffe shop questions
AdanRamos000
 
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
soufianabouyaala
 
Top 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must HaveTop 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must Have
Sagefrog Marketing Group, LLC
 
The Holsitic Hotel Website Experience
The Holsitic Hotel Website ExperienceThe Holsitic Hotel Website Experience
The Holsitic Hotel Website Experience
CROWLEY ISD
 
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
Chris Baggot, An Integrated Strategy for Online Marketing: Email & SearchChris Baggot, An Integrated Strategy for Online Marketing: Email & Search
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
webcontent2007
 
Audiowire.com
Audiowire.comAudiowire.com
Audiowire.com
julpaulsen
 

What's hot (14)

Conversion Presentation
Conversion PresentationConversion Presentation
Conversion Presentation
 
10 Ecommerce Web Design Trends of 2016
10 Ecommerce Web Design Trends of 201610 Ecommerce Web Design Trends of 2016
10 Ecommerce Web Design Trends of 2016
 
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…
 
Presentation1
Presentation1Presentation1
Presentation1
 
Weekly meeting
Weekly meetingWeekly meeting
Weekly meeting
 
[DONWLOAD] Customer Success
[DONWLOAD]  Customer Success[DONWLOAD]  Customer Success
[DONWLOAD] Customer Success
 
Textual Analysis - Webpage
Textual Analysis - WebpageTextual Analysis - Webpage
Textual Analysis - Webpage
 
Print design vs web design
Print design vs web designPrint design vs web design
Print design vs web design
 
Coffe shop questions
Coffe shop questionsCoffe shop questions
Coffe shop questions
 
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
Create unlimited websites, funnels, and landing pages in 60 seconds and earn ...
 
Top 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must HaveTop 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must Have
 
The Holsitic Hotel Website Experience
The Holsitic Hotel Website ExperienceThe Holsitic Hotel Website Experience
The Holsitic Hotel Website Experience
 
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
Chris Baggot, An Integrated Strategy for Online Marketing: Email & SearchChris Baggot, An Integrated Strategy for Online Marketing: Email & Search
Chris Baggot, An Integrated Strategy for Online Marketing: Email & Search
 
Audiowire.com
Audiowire.comAudiowire.com
Audiowire.com
 

Viewers also liked

Guía teórica seguridad informatica
Guía teórica seguridad informaticaGuía teórica seguridad informatica
Guía teórica seguridad informatica
Claaritau
 
Πίνακας κενών θέσεων Πειραματικών Σχολείων
Πίνακας κενών θέσεων Πειραματικών ΣχολείωνΠίνακας κενών θέσεων Πειραματικών Σχολείων
Πίνακας κενών θέσεων Πειραματικών Σχολείων
Σπύρος Κυριαζίδης
 
Online technical support company - About EasyTechy
Online technical support company -  About EasyTechyOnline technical support company -  About EasyTechy
Online technical support company - About EasyTechy
EasyTechy Uk
 
National ID For Bangladesh.
National ID For Bangladesh.National ID For Bangladesh.
National ID For Bangladesh.
Dhaka Engineering Institute
 
Professional ethics report
Professional ethics reportProfessional ethics report
Professional ethics report
Ellery Quintia
 
Train the Trainer
Train the TrainerTrain the Trainer
Train the Trainer
mcconnell67
 
Curso online Bienestar animal en el matadero
Curso online Bienestar animal en el mataderoCurso online Bienestar animal en el matadero
Curso online Bienestar animal en el matadero
iLabora
 
Gestion Escolar
Gestion EscolarGestion Escolar
Gestion Escolar
Claudia Unach
 
Production p lan
Production p lanProduction p lan
Production p lan
Carmel_S
 
CP463 Weka Project
CP463 Weka ProjectCP463 Weka Project
CP463 Weka Project
Tong Obi Globe
 
16 surabaya
16 surabaya16 surabaya
16 surabaya
Surabaya Post
 
Xooker
XookerXooker
MegsProfilePptApril21'14
MegsProfilePptApril21'14MegsProfilePptApril21'14
MegsProfilePptApril21'14
Arunasree Sukala
 
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
sdgdfhgfj
 

Viewers also liked (18)

Guía teórica seguridad informatica
Guía teórica seguridad informaticaGuía teórica seguridad informatica
Guía teórica seguridad informatica
 
18 city guide ok
18 city guide ok18 city guide ok
18 city guide ok
 
14 surabaya ok
14 surabaya ok14 surabaya ok
14 surabaya ok
 
Πίνακας κενών θέσεων Πειραματικών Σχολείων
Πίνακας κενών θέσεων Πειραματικών ΣχολείωνΠίνακας κενών θέσεων Πειραματικών Σχολείων
Πίνακας κενών θέσεων Πειραματικών Σχολείων
 
Online technical support company - About EasyTechy
Online technical support company -  About EasyTechyOnline technical support company -  About EasyTechy
Online technical support company - About EasyTechy
 
17 surabaya ok
17 surabaya ok17 surabaya ok
17 surabaya ok
 
National ID For Bangladesh.
National ID For Bangladesh.National ID For Bangladesh.
National ID For Bangladesh.
 
Professional ethics report
Professional ethics reportProfessional ethics report
Professional ethics report
 
Train the Trainer
Train the TrainerTrain the Trainer
Train the Trainer
 
Curso online Bienestar animal en el matadero
Curso online Bienestar animal en el mataderoCurso online Bienestar animal en el matadero
Curso online Bienestar animal en el matadero
 
Gestion Escolar
Gestion EscolarGestion Escolar
Gestion Escolar
 
Production p lan
Production p lanProduction p lan
Production p lan
 
10 pro bisnis ok
10 pro bisnis ok10 pro bisnis ok
10 pro bisnis ok
 
CP463 Weka Project
CP463 Weka ProjectCP463 Weka Project
CP463 Weka Project
 
16 surabaya
16 surabaya16 surabaya
16 surabaya
 
Xooker
XookerXooker
Xooker
 
MegsProfilePptApril21'14
MegsProfilePptApril21'14MegsProfilePptApril21'14
MegsProfilePptApril21'14
 
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
국야토토★∪⊆kid85.com●⊇∃하키픽 토토추천
 

Similar to This Is Drum

Session 11 website conversion techniques
Session 11 website conversion techniquesSession 11 website conversion techniques
Session 11 website conversion techniques
How To Do Digital Marketing
 
11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms
Jeanie Guthrie Hornung
 
Landing pages
Landing pagesLanding pages
Landing pages
WSI Egypt
 
Face book’s not for business
Face book’s not for businessFace book’s not for business
Face book’s not for business
Dennis Bosse
 
Your website must-haves for leads, sales and traffic via @tshegofatsoZA
Your website must-haves for leads, sales and traffic via @tshegofatsoZAYour website must-haves for leads, sales and traffic via @tshegofatsoZA
Your website must-haves for leads, sales and traffic via @tshegofatsoZA
Tshegofatso Sepeng
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Narayan Sau
 
How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
Doug Hay & Associates
 
The Ultimate Guide To Landing Page Optimization
The Ultimate Guide To Landing Page OptimizationThe Ultimate Guide To Landing Page Optimization
The Ultimate Guide To Landing Page Optimization
Kumaran Balachandran
 
Online Branding
Online BrandingOnline Branding
Online Branding
Vbout.com
 
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
Tinuiti
 
The Science of Landing pages
The Science of Landing pagesThe Science of Landing pages
The Science of Landing pages
Vbout.com
 
Why SEO matters to publishers!
Why SEO matters to publishers!Why SEO matters to publishers!
Why SEO matters to publishers!
Robert Landon Dorssey
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Alli Berry
 
Internet Marketing for Small Business
Internet Marketing for Small BusinessInternet Marketing for Small Business
Internet Marketing for Small Business
Visionary Marketing
 
The guide to Growth Hacking - 3P Marketing Strategy
The guide to Growth Hacking - 3P Marketing StrategyThe guide to Growth Hacking - 3P Marketing Strategy
The guide to Growth Hacking - 3P Marketing Strategy
Stefan Tasevski
 
10 Ways Search Marketing for B2B is Different...and How to Maximize Results
10 Ways Search Marketing for B2B is Different...and How to Maximize Results10 Ways Search Marketing for B2B is Different...and How to Maximize Results
10 Ways Search Marketing for B2B is Different...and How to Maximize Results
Stacy Sutton Williams
 
No unsupervised thinking
No unsupervised thinkingNo unsupervised thinking
No unsupervised thinking
Steven Diebold
 
The Journey from Stranger to Customer
The Journey from Stranger to CustomerThe Journey from Stranger to Customer
The Journey from Stranger to Customer
Internet Marketing Software - WordStream
 
Outbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales PipelineOutbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales Pipeline
SalesPanda
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
BillMo
 

Similar to This Is Drum (20)

Session 11 website conversion techniques
Session 11 website conversion techniquesSession 11 website conversion techniques
Session 11 website conversion techniques
 
11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms
 
Landing pages
Landing pagesLanding pages
Landing pages
 
Face book’s not for business
Face book’s not for businessFace book’s not for business
Face book’s not for business
 
Your website must-haves for leads, sales and traffic via @tshegofatsoZA
Your website must-haves for leads, sales and traffic via @tshegofatsoZAYour website must-haves for leads, sales and traffic via @tshegofatsoZA
Your website must-haves for leads, sales and traffic via @tshegofatsoZA
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
 
The Ultimate Guide To Landing Page Optimization
The Ultimate Guide To Landing Page OptimizationThe Ultimate Guide To Landing Page Optimization
The Ultimate Guide To Landing Page Optimization
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...
 
The Science of Landing pages
The Science of Landing pagesThe Science of Landing pages
The Science of Landing pages
 
Why SEO matters to publishers!
Why SEO matters to publishers!Why SEO matters to publishers!
Why SEO matters to publishers!
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
 
Internet Marketing for Small Business
Internet Marketing for Small BusinessInternet Marketing for Small Business
Internet Marketing for Small Business
 
The guide to Growth Hacking - 3P Marketing Strategy
The guide to Growth Hacking - 3P Marketing StrategyThe guide to Growth Hacking - 3P Marketing Strategy
The guide to Growth Hacking - 3P Marketing Strategy
 
10 Ways Search Marketing for B2B is Different...and How to Maximize Results
10 Ways Search Marketing for B2B is Different...and How to Maximize Results10 Ways Search Marketing for B2B is Different...and How to Maximize Results
10 Ways Search Marketing for B2B is Different...and How to Maximize Results
 
No unsupervised thinking
No unsupervised thinkingNo unsupervised thinking
No unsupervised thinking
 
The Journey from Stranger to Customer
The Journey from Stranger to CustomerThe Journey from Stranger to Customer
The Journey from Stranger to Customer
 
Outbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales PipelineOutbound Marketing Tactics for an effective Sales Pipeline
Outbound Marketing Tactics for an effective Sales Pipeline
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
 

Recently uploaded

原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 

Recently uploaded (10)

原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 

This Is Drum

  • 1. A review of Drum By Dominic Terry
  • 2. This is Drum! • A browser based audio & web conference call software. • Modern, efficient & beneficial. • Targeted to a broad market.
  • 3. A Tag Line • Meetings. Made wonderful. • This Is Drum. • Super charge your meetings. Solution: With there being three distinct ‘tag lines’ for the business it is good to pick one and make a feature of it.
  • 4. User Navigation • With a parallax scroll website user navigation can become a bit tricky and off putting. • Similarly most people normally want to find an “About Us” page to get to know more about the company as well as the product. Solution: A slight rejig of placements of sub headers and links to additional pages could make a large difference to the bounce rate. This also allows for more play around with more expanding meta and URL’s as well as securing sales by making an easier to pilot website.
  • 5. Detail vs Sale. • While the information on the site is thorough and extensive sometimes the sale can be lost in the amount of product description as it creates a lack of emotive pitch. Solution: By creating more of a tone with the content either that of situational or fun composition it can help costumers relate to why they are there to buy in the first place.
  • 6. Keywords • ‘Drum’ is mentioned 26 times on the URL http://thisisdrum.com/features and the keyword ‘conference’ (+variants) appears 11 times. Solution: New keywords and variants would help to boost rankings as well as traffic. This small change in content can make a huge difference in R.O.I. and brand awareness.
  • 7. Social Media • Facebook • Twitter Solution: Many other social media platforms should be regularly utilised to gain a further reach into the market. It can change the way a company is perceived which can also help to boost sales.
  • 8. Conclusion • A stronger user navigation. • More varied keywords with enticing content. • And more presence on social media.