The document discusses plans to launch an online marketplace for Latin American sellers. It notes the large potential market size of $73 billion in Latin American e-commerce by 2015. It proposes that the new marketplace could capture 8% of this market. The business model would involve a 5% commission on sales and featuring top sellers. Key milestones in the launch plan include launching with 1000 stores in late 2011, expanding to new countries and teams in 2012-2013, and seeking $500,000 in funding to support growth.
4. THE SOLUTION
1000 sellers
publishing
crowd-sourcing
even starting to sell
5. THE MARKET SIZE
LatAm’s e-commerce
usd 73 billon
by 2015
X
Etsy´s market share
0,5%
in the US by 2015
X
Let´s say… 8% of the total? (we’ll have more)
usd 29,2 millon
6. THE BUSINESS MODEL
5% comission.
Daily featured products.
Monthly featured stores.
9. THE TEAM
Alexis Marina
Brains Creativity
Energy Communication
Business Perfection
Ángel Demián Alan
7yr Python 5yr UsX in Really understands
Commercial vision Mercado Libre KPIs
10. THE PLAN
THE WORLD
THE
THE BRK
10K EVEN
THE STORES
EXPAN 03/2013
THE $ SION 08/2012
RAISE 05/2012
THE NEW
TEAM 02/2012
THE NXTP
& GOV $ 11/2011
THE 1000
STORES 10/2011
THE
LAUNCH
09/2011
11/2010
Sweet network externalities…
11. THE MONEY
Seeking up to $500k
(no previous funding)
New Hires (build product)
Mktg & Sales (get customers)
Ops & Infrastructure (scale up)
12 4 BREAK
months countries EVEN