The Incredible Dissolving Store                    Future of Category Management Forum                                    ...
Shoppers to Category Managers:“Tear Down These Walls”Oct. 17, 2012   Future of Category Management   2
Shoptimizers Gone Wild                             Of Habit and TargetExtreme CouponingOct. 17, 2012   Future of Category ...
Showrooming PanicHave smartphone, will travel                                                “Quite rightly”Oct. 17, 2012 ...
“Omni-Channel Matrix”                                         Order From:                The 81                 Home, Else...
The New Big                                         7 trillion                                           Text messages in ...
Terabyte? Schmerabyte!                  1.2 Million                                    97 Million                Transacti...
How Big is Big Data?                1.8 ZB                                    13+ ZB                In 2011               ...
Boop-Boop          Multi-channel the                      • Of customers make            New Norm                         ...
The Endless Aisle          Volume                                                   SKUs →Oct. 17, 2012      Future of Cat...
Demand Optimization                                  Welcome back to                                 theOct. 17, 2012     ...
All This and More                              Implemen-                                                           Base Pr...
Fungible Future•   Learn to Love Ambiguity•   Forget Data-Sharing; Just Plug In•   Lose Control; Gain Dynamic Relevancy•  ...
Putting it All Together…Oct. 17, 2012   Future of Category Management   14
The Incredible Dissolving Store    strategies    James Tenser    jtenser@vsnstrategies.com    http://vsnstrategies.com    ...
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TenserIncrDissolvStore2012-10-17

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The Incredible Dissolving Store
James Tenser
Kantar Retail Future of Category Management Forum

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TenserIncrDissolvStore2012-10-17

  1. 1. The Incredible Dissolving Store Future of Category Management Forum Rosemont, IL Oct. 17, 2012© Copyright 2012, VSN Strategies, All rights reserved.
  2. 2. Shoppers to Category Managers:“Tear Down These Walls”Oct. 17, 2012 Future of Category Management 2
  3. 3. Shoptimizers Gone Wild Of Habit and TargetExtreme CouponingOct. 17, 2012 Future of Category Management 3
  4. 4. Showrooming PanicHave smartphone, will travel “Quite rightly”Oct. 17, 2012 Future of Category Management 4
  5. 5. “Omni-Channel Matrix” Order From: The 81 Home, Elsewhere (work), Your Store, Different Store, Paths Mobile Where Fulfilled By: Received: Direct DC, Store Home, DC< Your Store, Elsewhere, Your Different Store, Store, Different Vendor StoreOct. 17, 2012 Future of Category Management 5
  6. 6. The New Big 7 trillion Text messages in 2011 6 billion Cell phone plans worldwide 2 billion Internet users worldwideOct. 17, 2012 Future of Category Management 6
  7. 7. Terabyte? Schmerabyte! 1.2 Million 97 Million Transactions/hour Content Shares/Hour 7.9 Million 197 Million Interactions/Hour Searches/HourOct. 17, 2012 Future of Category Management 7
  8. 8. How Big is Big Data? 1.8 ZB 13+ ZB In 2011 In 2015Oct. 17, 2012 Future of Category Management 8
  9. 9. Boop-Boop Multi-channel the • Of customers make New Norm multichannel purchases The Rise of Social • Of customers trust peer Media recommendations Mobile Commerce • Of smartphone owners made a purchase using a smartphone Online Shopping • Growth year over year Source: Liquid AnalyticsOct. 17, 2012 Future of Category Management 9
  10. 10. The Endless Aisle Volume SKUs →Oct. 17, 2012 Future of Category Management 10
  11. 11. Demand Optimization Welcome back to theOct. 17, 2012 matr Future of Category Management 11
  12. 12. All This and More Implemen- Base Price Markdown tation Shopper Success… And therefore, Competition Space The success of our The category plans… Shopper Replenish- Are influenced by ment Promotion all these factors. Simultaneously. Capacity Assortment Continuously. SoLoMoMeOct. 17, 2012 Future of Category Management 12
  13. 13. Fungible Future• Learn to Love Ambiguity• Forget Data-Sharing; Just Plug In• Lose Control; Gain Dynamic Relevancy• Shorter, Faster Decision Life-CyclesOct. 17, 2012 Future of Category Management 13
  14. 14. Putting it All Together…Oct. 17, 2012 Future of Category Management 14
  15. 15. The Incredible Dissolving Store strategies James Tenser jtenser@vsnstrategies.com http://vsnstrategies.com http://tenserstirades.blogspot.com 520-797-1314 ©2012Oct. 17, 2012 Future of Category Management 15

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