The document discusses how branded mobile content on Myxer can provide sustained awareness and engagement for brands. It notes that 81% of Myxer users keep branded content active for at least a week and 52% for two weeks or more. The document also promotes Myxer's ability to guarantee downloads of branded content and provides an example of a successful mobile initiative by Ford involving sharing the Mustang brand personality through Myxer that resulted in high click-through rates, hundreds of thousands of downloads, and great brand support.