Think Content, Not Coins: Using Instant Rewards to Drive Retention | Wally Schlaegel
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Delivered at Casual Connect USA 2016. Developers often pay to drive new audiences to games – but once new players are on board, there’s no guarantee they’ll stay. Now, emerging technology is converting existing players at a higher rate than finding news ones. How? By ditching the coins, and utilizing real rewards. This session will explore the power of instant gratification in gameplay, and how developers can use unique content to grow player retention.
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iConsumer is seeking $500,000 in convertible debt to accelerate adoption of cryptocurrency and blockchain technology among mainstream consumers. They operate an ecommerce platform that offers members free cryptocurrency and equity rewards for shopping at partner retailers. In their first quarter, they acquired over 270 new shoppers with an average acquisition cost of under $10, and project each new shopper will generate around $50 in free cash flow in their first year. They aim to reach profitability as more shoppers join and generate revenue from retailer commissions and advertising. The funding would bridge them until a planned $15 million SEC-qualified offering that includes launching a blockchain-based reward token.
Accelerating the crypto economy through non-crypto shopping
iConsumer is seeking $500,000 in convertible debt to accelerate the adoption of cryptocurrency and blockchain technology among mainstream consumers. They operate an e-commerce platform that rewards customers with bitcoin and equity for shopping at partner retailers, providing a low-risk way for consumers to experience cryptocurrency. Their 51,000 primarily female millennial users in the U.S. have generated over $50 in free cash flow on average in their first year. The funds would allow them to further grow their customer base to over 23,000 new shoppers needed to reach cash flow break even by 2019 through marketing and partnerships focused on crypto wallet adoption.
The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Cus...
The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Cus...Digital Alchemy Limited
The loyalty point program is largely adopted by marketers and customers, but are you sure your customers see it the same way as you do? Come and find out how “what marketers say” could be different from “what customers hear” as well as the truth behind it!
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Don’t forget to follow our SlideShare channel for more content in the world of database marketing!Habit as a Strategy
This document discusses strategies for creating habit-forming products by leveraging principles of human psychology. It explains that successful products like Candy Crush, Facebook, and Netflix foster habits through triggers, actions, and rewards. Products should provide variable rewards to maintain user attention and interest. Triggers can be internal, associated with user emotions and routines, or external like notifications. Actions must be easy to perform. Rewards should satisfy intrinsic human desires for social approval, achievement, and self-expression. The document advocates applying these concepts, like goal-setting and customization, to design a hypothetical news app intended to form an "informed citizen" habit in users.
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The Why and How of E-commerce Gamification with Examples
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Accelerating the crypto economy through non-crypto shopping
Accelerating the crypto economy through non-crypto shopping
Accelerating the crypto economy through non-crypto shopping
Accelerating the crypto economy through non-crypto shopping
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The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Cus...
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Insights You Need to Win in Mobile Gaming | Herman Lee
This document provides an overview and highlights of the mobile gaming market from a presentation by Herman Lee of App Annie. It discusses the growth of mobile gaming and time spent on mobile. Some key trends highlighted include the rise of hyper-casual games, Chinese publishers looking overseas, subscription gaming models, and varying monetization potential across markets and genres. Examples are given of how certain genres have increased user spending and revenue. The presentation concludes with information on App Annie's mobile analytics and insights platform.
Zero to 60: Building A Successful Games Studio Within A Hollywood Media Compa...
The document discusses how FoxNext Games was built from nothing within two years as a games studio within a Hollywood media company. Some key lessons learned were that creative talent, not just IP or portfolio, must be the center of the business. Both a great talent and a great idea are needed for success, as IP, marketing and distribution cannot carry a game alone. They also learned to lean into their strengths while not avoiding risks, and to go all in when they knew something was great. Within two years, one of their games launched by FoxNext had over 22 million installs and $175 million in revenue, growing month over month with 60% of players returning daily.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
The document discusses trends in player conversion and monetization in mobile games. It summarizes analysis of hundreds of billions of player actions and tens of millions of in-app purchases over three months. Some key points made include:
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- The average time to first purchase is increasing, with some purchases happening over 68 hours after installing. Continued communication about value and incentives are needed.
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Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
This document discusses improving monetization in games through personalized live operations offers using the case study of Hill Climb Racing 2. It describes segmenting players based on both their purchasing behavior and gameplay interactions to create targeted offers. Machine learning models were used to predict player preferences and maximize revenue. This approach resulted in a 52% increase in lifetime value for Hill Climb Racing 2 players through more relevant offers.
The rise of the regulators | Paul Gardner
Regulators are becoming more significant in the gaming industry due to the growth and widespread reach of games, as well as their potential to negatively impact business and players. Regulators are focusing on issues like monetization techniques that exploit children, gambling elements, and games that encourage overengagement. The industry needs to proactively respond by not ignoring regulators, staying informed of policy developments, factoring regulations into product design, and considering regulations in strategic planning, as oversight is the new normal.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Epic Team Principles | Roman Zorin
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
10 Years of Angry Birds | Stephen Porter
This document outlines the history and evolution of Rovio, the developer of the Angry Birds franchise, from 2009 to the present. It discusses key milestones such as the launch of Angry Birds in 2009, revenue growth through licensing and new games between 2010-2015, the Angry Birds movie in 2016, and Rovio's current focus on strengthening the Angry Birds brand and supporting performance marketing. The document provides statistics on revenue sources, game downloads and licensing sales over the years. It outlines Rovio's marketing mission and investment, as well as the best performing games and licensing programs currently.
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Three major business disruptions are upon the game industry: spectating, subscriptions, and connective communications channels like social media. Spectating involves watching games rather than playing and could account for 10-20% of game consumption. Subscriptions provide access to games for a monthly fee but have yet to succeed at scale in games. Connective channels like Facebook and Twitch influence player relationships and interactions more than individual game developers. To succeed, developers must prioritize managing player relationships across these channels rather than focusing solely on their own games.
Understanding Mobile Game Players | Saad Hameed
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Soft Launch Planning and Management | Dylan Tredrea
1. Soft launches are different from regular live operations and require specific strategies to maximize learning.
2. It is important to take risks and make big changes during soft launches to learn as much as possible, as learnings accumulate over multiple tests and most soft launches fail.
3. Proper soft launch planning includes preparing server-side controls, operations plans, and qualitative feedback channels to support high-risk, high-reward experiments that could potentially "break" the game.
1 Million Years of Audience Watch Time | James Beaven
Keymailer is an influencer marketing platform that connects game publishers to influencers and helps track the results. It has over 680,000 influencer members who have promoted over 1 million game keys from 5000 publishers. Keymailer's data analysis found that properly setting up game details, timing promotions, measuring channel relevance, and scaling key distribution can improve content coverage and ROI for games. The presentation provided statistics on top influencers and lessons learned from analyzing over 1 billion views of influencer content.
Accessible Reality | Trevor Blom
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
The document provides 5 tips for maximizing app monetization: 1) Respect user privacy and comply with GDPR by obtaining clear consent; 2) Better understand users through analytics to adapt strategies; 3) Leverage brand advertising in apps to raise awareness and drive installs; 4) Optimize monetization strategies efficiently through automated tools and regular reviews; 5) Continually challenge strategies and optimize through repetition. The document is from a presentation at Casual Connect London 2019 about these tips from Ogury, a company that provides mobile marketing and analytics.
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Venture capital firms like Bitkraft are looking for three main things in esports investments: strong leadership teams with esports passion and technical expertise; an ambitious vision and initial product that shows potential for market fit; and key performance indicators in data that prove product adoption, engagement, and monetization. Bitkraft evaluates these factors when considering investments that could deliver outstanding returns and change paradigms in the esports industry.
Commercial and Contractual Stability in Esports | Adam Whyte
This document discusses the need for contractual stability in esports through the use of smart contracts. It notes that esports currently lacks professionalism due to localized paper solutions being used in a global digital world, which can lead to problems with payments, data issues, and adversarial relationships. The document proposes that a smart contract platform could automate payments and obligations to align interests, source data directly from participants, and increase transparency through standardized contract terms. This would help address current problems and bring more professionalism to the esports industry.
Playtika's growth by change | Boaz Levin
Boaz Levin, GM of Playtika UK, discusses how Playtika has grown through change, including acquiring several game studios and launching new game labs. Playtika now has over 2,500 employees developing over 20 games across 16 offices worldwide, with over 27 million active monthly users. Levin invites the audience to join Playtika through rank-order and mean-level changes in traits and mindsets.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
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You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan Dunn
You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan Dunn
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Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
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Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
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This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
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We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
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Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
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Astute Business Solutions | Oracle Cloud Partner |
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Apps Break Data
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Think Content, Not Coins: Using Instant Rewards to Drive Retention | Wally Schlaegel
- 1. Think Content, Not Coins: Using Instant Rewards to Drive Retention Wally Schlaegel Chief Product and Marketing Officer CataBoom
- 2. ACQUISITION IS MORE THAN ATTRACKING THE CONSUMER average cost per new user install is $2.51 23% of users delete an app after ONE day Fiksu’s data indexes TechCruch and a recent Localytics study
- 3. CONSUMERS HAVE SHORT ATTENTION SPANS Fiksu’s data indexes TechCruch and a recent Localytics study 77% of users delete their apps THREE days after instillation, and 90% delete by the NINETY-day mark
- 4. CREATE AN ACQUISITION STRATEGY THAT IS BALANCED WITH RETENTION 90% return first 5 days 65% return after 5 days CataBoom
- 5. KEEP MORE THAN 10% : THINK CONTENT and REAL WORLD PRIZES, NOT SIMPLY COINS Consumers love to play! Consumers REALLY love to win!
- 6. WHAT DOES THIS LOOK LIKE?
- 7. THE POWER OF A GIFT CARD! 1 winner a day could increase acquisition by 5X
- 8. DON’T UNDER ESTIMATE CONTENT! Consumers love exclusive! Consumers share secrets
- 9. FINAL: KEEP IT SIMPLE! Simple messaging Simple implementations
- 10. THANK YOU!
Editor's Notes
- Why are we spending all this money when people don’t stick or spend money? Consumers only use 7-10 apps. How are you going to be one of those 7?
- Use levels to reward. Use real world prizing to get consumers to return.
- The game will attract them. The ability to “win” will keep them. The use of exclusive content and real world prizes can increase retention. There are two major items most consumers are seeking: avoiding pain and seeking pleasure
- The game will attract them. The ability to “win” will keep them. The use of exclusive content and real world prizes can increase retention. One of our partners, a leading social games developer, ran 8 individual focus groups testing a range of 20 potential product features. Participants were asked to stack rank the features in terms of most appealing to least appealing. In all the groups, real prizing ranked as either #1 or #2 most appealing.
- Content is more valuable than anyone realizes. Consumers desire to be seen as special. Exclusive content, especially video, can drive high interest. And everyone knows that secrets spread. Once they are the first, they don’t mind someone being second.
- Consumers get confused easily. If the message is simple and the way to win is clear, people will play.
- The game will attract them. The ability to “win” will keep them. The use of exclusive content and real world prizes can increase retention.