Presentation on good Asset Management based on EBM587

1. International Supermarket (Grocery) Chain
PROFESSOR
Dr. Clifton Wilcox
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PRESENTED BY
Ramesh Rangasamy
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EBM587 Strategic Business Marketing
Final Project paper
Stratford University

2. FLOW OF PERSENTATION
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ABSTRACT
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INTRODUCTION
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MARKET PLAN INVESTIGATION
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SWOT ANALYSIS
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PESTLE ANALYSIS
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ANALYSIS PHASE
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STRATEGY
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TACTICS
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CONCLUSION
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REFERENCES

3. In this paper, we are going to do a case study of the
supermarket which was taken under new management
and the New company wants to expand the company in
the Europe, and how an effective talent management
plan is going to help the company to reach its new
boundaries and succeed.
Abstract

4. Ø Local consumer behaviour and market influences across the world are
shaping channel trends in regional markets in different directions and
at varying rates.
Ø
Ø Retailer and supplier strategies are moulded by such factors and, as a
result, instead of a global strategy, there is a need to tailor
approaches at the local level.
Introduction

5. Market plan investigation
Ø We are going to consider three companies that is Quiz nos,
ALDI and PATEL which Supermarket and Grocery, Fresh vegetable to be
consumed within our supermarket or elsewhere based on skills in preparing high quality
Grocery, Fresh vegetable.
Ø Aldi Supermarket chain Aldi has launched a mobile game app, Aldi Run, for Android and iOS
operating systems as part of a new mobile marketing strategy and a brand overhaul that it
says includes new store designs and menu offerings to attract millennials. All the place
utilizes mass media such as radio, TV, or out-of-home, and therefore "a brand's performance
across these features discloses a holistic view of its publicizing across stations. Quiznos also
uses media, such as TV, radio in advertising their products to the public.
Ø The selling of food item like sandwiches and burger ready to eat by the three companies makes
me understand the market and with this I can create a competitive strategy to enter the
market

6. SWOT ANALYSIS
Strengths
v Innovative baking techniques give
the possibility to new product
v
v Experience in circulation channels for
timepieces
v
v •excellent advertising among the
three companies
Weaknesses
v inexperience in dispersion to
grocery stores
v
v inexperience in promoting fast
foods
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v Operational failures is common
Opportunities
v Large market
v
v Market higher growth than our
present sales

7. PESTLE ANALYSIS
Economic factors
v Growing market
v Perceived value of market
v Increasing disposal market
Political factors
v Labeling and Gm food
v Animal rights campaign
v Health and safety guidelines
Social factors
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v Busy lifestyle
v Social activities
v Increased vegetarians
Technological factors
v Investments on technological
innovations
v Computer ordering

8. ANALYSIS PHASE
Company Analysis
Competitive Analysis
Consumer Behavior
Market analysis
Customer analysis

9. Company Analysis Competitive Analysis
v The main strategy of the chain store in
overcoming this competition is by
maintaining its loyal customers through its
differentiated products.
v The Patel supermarket grocery will directly
compete with several other branded food
item and fresh vegetable and groceries.
v Yearly market growth is anticipated to surpass
six percent through 2024, surpassing our
present yearly sales growth.
v The main competitors of the company are
other chain stores such as Walmart who
distribute similar goods.
v The main type of competition in the
industry comprises price wars, whereby
the different chain stores compete by
lowering their prices to attract more
customers.
v The economy apparently rising out of the
downturn, grocery retail industry I am
searching for an elevated
comprehension of customers' attitudes.
v These retailers should react to four
progressively essential patterns that will
reshape rivalry.
v

10. Consumer Behavior Market analysis
v Patel groceries and frozen food item will base
on buying habits of customers by
encouraging ownership of multiple low-
priced, quality grocery products like
vegetable.
v The customers of the company are mostly loyal
return customers who enjoy the products
offered by the chain store.
v The company is looking forward to attracting
new customers by offering extra loyalty
points to loyal customers who refer new
customers to the chain store.
v
v The market for groceries is continuously
expanding, considering that the
population of the world is ever on the
rise.
v Even though small scale producers are
still a major supply, most people in the
urban centers are moving towards large
suppliers such as chain stores for their
purchases.
v According to Food Marketing institute,
there is a potential market of 20 million
frozen food consumers in US.
v This our target population will be 1
million considering the dominance of
the three companies analyzed above.

11. Customer analysis
vPatel supermarket and frozen food will base on
shopping activities of customers on selling its
products.
v For instance, grocery stuff that are bought more
frequently will be produced more.
vThe customers of the company are mostly loyal
return customers who enjoy the products offered
by the chain store.
vThe company is looking forward to attracting new
customers by offering extra loyalty points to
loyal customers who refer new customers to the
chain store.
v

12. STRATEGY
●AGE ●PERCENT OF Supermarket
CONSUMERS
●PERCENT OF
POPULATION OVER 17
●RELATIVE PURCHASE
INDEX
●18-24 ●18% ●12% ●1.36
●25-34 ●34 ●17 ●1.73
●35-54 ●35 ●41 ●0.87
●55+ ●15 ●28 ●0.46
Patel supermarket and frozen food will segment the market using the table;
Market Segments by Age

13. Segmentation
Doing it my way will result in lower Grocery price in my company, attracting more customers.
Targeting
• The company will focus on understanding the market basing
on which type of grocery food stuff to supply, who is its market,
where to sell and at what price to charge.
Positioning
• Patel supermarket and frozen food is going to position its
supply of grocery food stuff on various towns at its startup.
• Then afterward distributed internationally upon its growth.
The table below shows the calendar occasions and the
percentage of buying.
Christmas 30%
Mother’s Day 24
Valentine’s Day 20%
Passover/Easter 13%
Thanksgiving 6%
Other 7%

14. TACTICS
This plan is for an international green grocery chain stores. This plan targets almost every
household and businesses that require green groceries e.g. restaurants. The cultures in different
countries are varied and this will influence how consumers purchase products and services.
Ø Products and Services
Ø Pricing
Ø Price Communication
Ø Promotion
Ø Social Media
Ø Channel
Ø Financial
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15. Products and Services
v We will introduce 15-25 unique products in the principal year, this include common market
products. We will produce new flavors in the preceding years.
v This new chain of groceries will be an international one operating in many countries across
continents. The services offered will be varied depending on the locality of the particular
grocery stores i.e. different countries require different groceries.
Pricing
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v The pricing will depend on the market dynamics in various countries.
v
v Depending on the price at which these groceries will be supplied is how the pricing will be done.
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v Different countries have different living standards and in some certain groceries will have to be
imported.

16. Promotion
v In current times, social media has become an indispensable platform when it comes to marketing.
v Use of Twitter, Facebook, and Instagram to make our new venture popular will be one of the arrows
in our marketing sheath to ensure we edge out our competitors.
v
v There are people who have an influence of social media who can be used to make our products
popular by paying them to take pictures shopping in our stores or commenting about how goods
our goods and services are.
Price Communication
v The communication of the price of our goods and services to the markets will be done through
various channels.
v The traditional channels of communication that have been used to advertise new entrants into the
market
v Our prices will be communicated through all advertising platform in addition to price tags pinned on
grocery and frozen food picture rising.

17. Social Media
vFor our new chain of supermarkets to get popularity, there must be awareness.
vInstagram and use of popular accounts to popularize our products is something I am banking on a lot.
vTwitter celebrities are also another way to reach potential customers.
vThis tactic has not been discovered by many chains that sell greengrocers because they associate it
mostly with technology products but we will be among the first to use this tactic.
Channel
v We will adopt level three channel model, i.e. Grocery to the wholesaler to the jobber then to
retailer and finally consumer. However, both large and small scale consumers can access our
products at any level.
These are the channels that we will be utilizing in reaching out to potential customers:
v Facebook
v Instagram
v Twitter
v YouTube
v Television
v

18. Financials
v To finance all this start up and promotional activities,
a lot of finances will be required considering this is
an international venture.
v Securing a loan from our creditors will come in
handy.
v The cap marketing strategy off with a budget
regulating all costs essential for our marketing
strategies.
v We are going to compute total cost of operation and
review our marketing strategies as essential to work
within our fiscal resources

19. CONCLUSION
To conclude, we will put one million dollars in the Patel and Aldi supermarket and
grocery project. We can accomplish adequate piece of the overall industry to accomplish our
budgetary and showcasing targets. Amid the following five years the market is relied upon to
develop and our expenses are required to decay with experience expanding unit
commitment. Our most prominent test will track the market's tastes in fast food plan and
meeting and driving these with imaginative and creative.

20. References
• Mavondo, Felix. "Aligning Marketing Strategy and Marketing Implementation for
Marketing Performance Michael Valos Deakin University."
• Nault, Barrie R., and Xueqi David Wei. "Product differentiation and market
segmentation of information goods." (2005).
• https://ilsr.org/market-share-independent-vs-chain-retailers-graphs/
• http://connection.ebscohost.com/tag/FOODS%20Market%20Inc.&offset=2300
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