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What is Airline Industry? The business of transporting paying passengers and freight by air along  regularly scheduled routes, typically by airplanes but also by helicopter
Why is quality in airline industry important? Public consciousness  Only way to travel long distances People cannot choose a “safer” alternative
Driving force for implementing good quality
Quality systems in place World Airline Star Rating®  SKYTRAX Airline Quality Audit (SAQA) Quality analysis system implemented in 2000 Conducted by in-house airline audit specialists
Quality systems in place Analysis across more than 800 different areas of product and service delivery Key guidelines that determine what is necessary to achieve different Star Ranking levels
Quality systems in place
Quality systems in place
Quality systems in place IATA Operational Safety Audit (IOSA) program  Internationally recognized and accepted evaluation system Assesses the operational management and control systems of an airline
Quality systems in place Continuous updating of standards to reflect regulatory revisions and the evolution of best practices within the industry A structured audit methodology, including standardized checklists
Quality systems in place
Expectations
Question to ponder? Why majority of 5 Star airlines are from Asia? Corporate culture Different goals Individualists
Maintaining quality standards
Case Study – SIA Ranked 2nd in World Best Airline 2010 5 Star rated (1 out of the 7 airlines in the world) Hundreds of industry award for its service quality
Case Study – SIA SIA’s website one of the most advanced and user friendly in the world Service development department Corporate culture that accepts change Extensive customer feedback mechanisms Program “SIA”
Case Study – SIA SIA’s website one of the most advanced and user friendly in the world Service development department Corporate culture that accepts change Extensive customer feedback mechanisms Program “SIA”
Case Study – SIA Aim to be the best service organization – benchmark against other competitors Product Innovation Department Team concept Developing staff holistically

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Thia'spart

  • 1. What is Airline Industry? The business of transporting paying passengers and freight by air along  regularly scheduled routes, typically by airplanes but also by helicopter
  • 2. Why is quality in airline industry important? Public consciousness Only way to travel long distances People cannot choose a “safer” alternative
  • 3. Driving force for implementing good quality
  • 4. Quality systems in place World Airline Star Rating®  SKYTRAX Airline Quality Audit (SAQA) Quality analysis system implemented in 2000 Conducted by in-house airline audit specialists
  • 5. Quality systems in place Analysis across more than 800 different areas of product and service delivery Key guidelines that determine what is necessary to achieve different Star Ranking levels
  • 8. Quality systems in place IATA Operational Safety Audit (IOSA) program  Internationally recognized and accepted evaluation system Assesses the operational management and control systems of an airline
  • 9. Quality systems in place Continuous updating of standards to reflect regulatory revisions and the evolution of best practices within the industry A structured audit methodology, including standardized checklists
  • 12. Question to ponder? Why majority of 5 Star airlines are from Asia? Corporate culture Different goals Individualists
  • 14. Case Study – SIA Ranked 2nd in World Best Airline 2010 5 Star rated (1 out of the 7 airlines in the world) Hundreds of industry award for its service quality
  • 15. Case Study – SIA SIA’s website one of the most advanced and user friendly in the world Service development department Corporate culture that accepts change Extensive customer feedback mechanisms Program “SIA”
  • 16. Case Study – SIA SIA’s website one of the most advanced and user friendly in the world Service development department Corporate culture that accepts change Extensive customer feedback mechanisms Program “SIA”
  • 17. Case Study – SIA Aim to be the best service organization – benchmark against other competitors Product Innovation Department Team concept Developing staff holistically

Editor's Notes

  1. According to the definition, airline industry refers to the business of transporting paying passengers and cargos by air along planned routes, either by airplanes or helicopter. Strictly speaking, airline industry does not include planes used for defense industry. And for the purpose of our discussion, we have narrowed our scope down to commercial airline industry transporting passengers.
  2. Taken from Skytrax website.A breakdown of how they rate the seat comfort. Eventually totalling the score up to give the overall star rating
  3. A section taken from IOSA Standards Manual (something like our CP)
  4. customers can check schedules, buytickets, check into a flight, manage their Krisflyer (frequent flyer)account, find out about promotions, and even choose their meal fortheir next flight.This departmentundertakes research, trials, time and motion studies, mockups,assessing customer reaction; to ensure that a service innovationis supported by the appropriate procedures.program called‘‘SIA’’, for ‘‘staff ideas in action’’, where staff can propose any ideasthey have that would improve service or cut costs.
  5. customers can check schedules, buytickets, check into a flight, manage their Krisflyer (frequent flyer)account, find out about promotions, and even choose their meal fortheir next flight.This departmentundertakes research, trials, time and motion studies, mockups,assessing customer reaction; to ensure that a service innovationis supported by the appropriate procedures.program called‘‘SIA’’, for ‘‘staff ideas in action’’, where staff can propose any ideasthey have that would improve service or cut costs.