WESG APAC 2019 (Updated)

1. 3 to 5 January 2020 | Sunway Pyramid Convention Centre
APAC FINAL X EIG INTERNATIONAL ESPORT FESTIVAL
SPONSORSHIP PROPOSAL

2. With the explosive growth of Esports and the
global Esports audience is expected to reach 645
million by 2020, more and more brands have
already entered or are planning their entrance to
leverage the rising popularity of the industry.
The Future
of Sports
Begin Here

3. 1 About
2 Statistics
3 About Alibaba Sports
4 About Esports International Group
5 APAC Finals
6 Events & Activities
7 Official Venue Highlights
8 Be Part of the APAC
9 What To Expect From Being
The APAC Proud Partner
10 Sponsorship Package Options
C O N T E N T SC O N T E N T S

4. About
World Electronic Sports Games (WESG) is an
International championship tournament established by
Alibaba Sports in 2016. Built on a foundation of the
Alibaba ecosystem to spearhead the development of
electronic sports (Esports) on a global scale, WESG has
successfully organised many successful international
tournaments since 2016.
59
Millions
31
Millions
4

5. GoalsGoals
GoalsGoals
To develop Esports as a real sport and guide the
participants with scientific methodology and healthy
way of training.
To run an international event that connects
gamers, Esports fans, andinternet-dependant
users.
To promote gender equality by encouraging more
female participants to join the Esports competition.
5

6. 20,000+
PARTICIPANTS
60+
COUNTRIES
100,000+
VISITORS
StatisticsStatistics
6

7. 20182018
7

8. 20172017
8

9. Alisports was established on September 8, 2015 in Shanghai,
China with former Shanghai Media Group Vice President
Zhang Dazhong serving as its CEO.
Alisports is built on the foundation of the Alibaba ecosystem,
Alisports aims to boost the sports industry as a whole and
benefit more partners and consumers through e-commerce,
media, sales, TV broadcast, family entertainment, smart
technology, cloud computing, Big Data, and finance service.
With IP as its core, Alisports is seeking to develop China’s
basic platform of sports economy.
9
About

10. EIG is the trusted partner of Alibaba Sports. It has the exclusive
worldwide representation and commercial rights for the WESG
Greater China Finals and the WESG Asia Pacific Finals for 2019
to 2020 seasons.
Equipped with talents, technology and strong partner networks,
EIG is committed to operate World-Class Esports tournaments,
bringing professional-level production into ESports industry
and inviting internationally famous pro-gamers together, and
finally broadcasting the show through online platforms to
everyone worldwide.
10
About

11. APACAPAC

12. Venue:
Date:
Zone 1 – Main Esports Stage
Zone 2 – Entertainment
Zone 3 – Expo Hall
WESG APAC is the 2nd LARGEST tournament
among the whole WESG.
This is the FIRST TIME WESG APAC being held in
Malaysia and it is expected to be the largest
Esports event of the year.
APACAPAC
About
(Fri - Sun)
Sunway Pyramid
Convention Centre
3 - 5 Jan 2020
Three Zones
APAC FinalsAPAC FinalsAPAC FinalsAPAC FinalsAPAC FinalsAPAC Finals
12

13. APAC FinalsAPAC Finals
Total Transmission Coverage
of WESG in APAC
13

14. Full day of Four Esports
Title Competition
of WESG APAC Finals
Defense of the Ancient 2 Starcraft ll Counter Strike: Global Offensive Pro Evolution Soccer 2020
APAC FinalsAPAC Finals
14

15. WESG APAC FINAL
X EIG INTERNATIONAL
ESPORTS FESTIVAL
Inaugural Press
Conference
2.00 p.m.
2.30 p.m.
2.35 p.m.
2.45 p.m.
2.50 p.m.
3.00 p.m.
3.05 p.m.
3.10 p.m.
3.15 p.m.
Media & Guests Registration
Kick-Off video
“E-commerce with WESG APAC” - EIG
Speech by Sponsors*
Kick off ceremony
Photography session
Thank you speech
Cocktails & Networking session
onwards
Welcome speech by Alisports representative
APAC - Press ConferenceAPAC - Press Conference
Proposed Date: 6th December
Proposed Time: 2.30pm to 3:30pm
Venue: Beach Bistro (Light refreshment will
be served)
Targeted VIP: 50 pax
Targeted media: Local - 30 to 40
International - 10 to 20
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16. Events
& Activities
Events
& Activities

17. Main Stage Proposed Rundown
Opening Dance &
Kick off Performance
Mobile Legend Invitation matches
SC 2 Semi-Final
PES Semi-Final
Dota 2 Semi-Final
CSGO Semi-Final
1000 - 1015
1015 - 1430
1430 - 1700
1700 - 1930
1930 - 2130
2130 - 2300
SC 2 Final
WESG APAC
Opening Ceremony
PES Final
Dota 2 Final
CSGO Final
Concert & Performance, DJs
1000 - 1400
1400 - 1430
1430 - 1630
1630 - 1830
1830 - 2030
2030 - 2330
1000 - 1400
1400 - 1600
1600 - 1800
1800 - 2000
2000 - 2330
SC 2 Grand Final
PES Final
Dota 2 Final
CSGO Final
Finale' Concert and
Award Presentation
DAY1DAY2
DAY3
3 J A N U A R Y 2 0 2 0
4 J A N U A R Y 2 0 2 0
5 J A N U A R Y 2 0 2 0
17

18. Main Stage ConceptMain Stage Concept
18

19. ZONE 1ZONE 1
Main Esports Stage

20. ZONE 1 Main Esports StageZONE 1 Main Esports Stage
20

21. ZONE 1 Main Esports StageZONE 1 Main Esports Stage
21

22. ZONE 2ZONE 2
Entertainment

23. ZONE 2 EntertainmentZONE 2 Entertainment
23
Proposed artists
for stage performance

24. ZONE 3ZONE 3
Expo Hall

25. ZONE 3 Expo HallZONE 3 Expo Hall
25

26. ZONE 3 Expo HallZONE 3 Expo Hall
26

27. Official
Venue
Highlights
Official
Venue
Highlights

28. Official Venue HighlightsOfficial Venue Highlights
28
Sunway Pyramid Hotel,
Resort and Convention Centre,
Jalan Pjs 11/15, 47500,
Selangor, KL, Malaysia

29. MAIN GAME ZONE
WITH STAGE
Official Venue HighlightsOfficial Venue Highlights
Hall 1 to 3
3,500 pax in theatre seating
29

30. Official Venue HighlightsOfficial Venue Highlights
PRIMARY
GAME ZONE
4 x Function Rooms
on Sunway Resort Hotel & Spa
30

31. Official Venue HighlightsOfficial Venue Highlights
FUNCTION ROOMS SQM
1st Floor (CP4)
VIP ROOM
& PRODUCTION ROOM
4 x VIP rooms with Food & Beverage
4 x Production Centre
31

32. Official Venue HighlightsOfficial Venue Highlights
VVIP CORNER
/ EXHIBITION FOYER
32

33. Official Venue HighlightsOfficial Venue Highlights
LAGOON FAREWELL
DINNER
& CONCERT
33

34. DIGITAL FINTECH
FORUM
2nd January 2020
Est. 1,500 pax in theatre seating
Foyer & Reception Area
Official Venue HighlightsOfficial Venue Highlights
34

35. LED WALL
FOR KICK OFF
& PLAYBACK
Official Venue HighlightsOfficial Venue Highlights
35

36. Be Part of
The APAC
Be Part of
The APAC
Get in the Game and
Start to Let the World See Your Brand.
36

37. According to Forbes, Esports has a global fanbase estimated at
around 454 million people.
In Malaysia, there are 14 million gamers in the country - close to half these population.
(Statistics by Malaysia Digital Economy Corporation)
37

38. Brand SpendingsBrand Spendings
Worldwide from
2016 to 2021
Spending in
Million US Dollars
295M
370M
507M
990M
Brand Spendings on
Esports Sponsorship
and Advertising
Brand Spendings on
Esports Sponsorship
and Advertising
38

39. Previous SponsorsPrevious Sponsors
39

40. Esports Viewers’ ProfileEsports Viewers’ Profile
THEY SPEND MONEY ON Esports!
LEAGUE OF LEGENDS 44%
COUNTER STRIKE: GLOBAL OFFENSIVE 36%
SUPER SMASH BROS. MELEE 34%
THEY WATCH Esports
FOR GAME THEY DON’T PLAY!
THEY DON’T TUNE IN
ONLY FOR FINALS!
FIRST ROUNDS AND BEYOND 48%
QUATERFINALS AND BEYOND 35%
SEMIFINALS AND BEYOND 12%
FINALS ONLY 5%
AGREE THAT Esports IS REAL SPORTS 61%
THEY BELIEVE Esports
IS REAL SPORTS!
WATCH NFL 57%
WATCH NBA 47%
WATCH MLB 40%
THEY ARE INTO
TRADITIONAL SPORTS TOO!
MALE 70% (134)
AGES 25-34 39% (162)
EMPLOYED FULL TIME 55% (131)
GRADUATED FROM COLLEGE 46% (124)
INCOME ABOVE AVERAGE ($50K) 61% (124)
THEY ARE NOT STUDENTS
LIVING ON SUBSIDIES!
SPENT MONEY ON Esports RELATED
GOODS/SERVICES 69%
- MERCHANDISE 28%
- BETTING 24%
- SUBSCRIPTION 22%
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41. Esports AudienceEsports Audience
GENDER
71%29%
MaleFemale
1 IN 3 Esports FANS
ARE AGED 20-25
15% OF INTERNET USERS
ARE Esports FANS
Source:Hubspot
41

42. Esports AudienceEsports AudienceSource:Hubspot
35% 25 - 34
16 - 24
38%19%
6% 3%
35 - 44
45 - 54
55 - 64
AGE
5%
Prefer not
to say
22%
Bottom
25%
46%
Mid 50%
INCOME
27%
Top 25%
42

43. Esports AudienceEsports AudienceSource:Hubspot
Esports ENGAGEMENT BY COUNTRY AMONG 16-24 MALES
% of males aged 16-24 who have watched an Esports tournament in the past month
Philippines
China
Malaysia
Singapore
Vietnam
Poland
Thailand
Sweden
Turkey
South Korea
Taiwan
Hong Kong
Spain
Brazil
Portugal
Argentina
New Zealand
Canada
Indonesia
UK
Germany
Australia
Belgium
USA
India
France
Ireland
South Africa
Mexico
Netherlands
Russia
Italy
UAE
Egypt
Saudi Arabia
Japan
40%
39%
37%
35%
35%
34%
32%
32%
32%
31%
30%
29%
28%
27%
27%
25%
24%
23%
23%
23%
22%
22%
22%
21%
21%
21%
21%
20%
20%
18%
18%
17%
16%
16%
12%
9% Above National Average
Singapore
1x 2x 3x 4x 5x
Hong Kong
43

44. Why APACWhy APAC
International & Local
Media Coverage
Official Announcement Right
Audience Database
Branded Tournament Live
On-line Broadcast to
APAC Region
On-site exposure to
increase brand engagement
44

45. Win-Win PartnershipWin-Win Partnership
Audience/Esports Fan
Livestream /Quiz
Player/Team
WESG
Brand
Showcase your brand across all
WESG online platform.
Sponsor your favourite team to
elevate brand loyalty.
Let the world
discover your brand
in one SINGLE event.
Increase your brand exposure in
our livestream video, and
strengthen brand engagement
through quiz & games.
Be part of the Alibaba ecosystem
to maximise your brand awareness,
through ecommerce, media, sales
and more.
45

46. Partnership ModelPartnership Model
360 coverage on
the competition
1 IP
2 Basic
3 ExtraOnline brand
exposure
Tailor-made content to
reach out to your
target audience
Translate to
better sale results
Part of Alibaba’s
ecosystem
Master Content
Creator
46

47. What to Expect From Being
The APAC
Proud Partner
What to Expect From Being
The APAC
Proud Partner

48. Local & International Media CoverageLocal & International Media Coverage
Official Media Partner eGG is South East Asia's first 24/7 Esports &
Gaming Entertainment Network.
48

49. Online & offline media placement
in Astro TV, covering all Asia Pacific.
Online & offline media placement
in Astro TV, covering all Asia Pacific.
Local & International Media CoverageLocal & International Media Coverage
49

50. Local & International Media CoverageLocal & International Media Coverage
50

51. Billboard
Advertisements
Local & International Media CoverageLocal & International Media Coverage
51

52. Brand Exposure in Official Announcement PageBrand Exposure in Official Announcement Page
WESG Official WebsiteEGG Website
Ticket 2U Website Alibaba Website EIG Website
52

53. Access to Audience DatabaseAccess to Audience Database
TYPE OF
AUDIENCE
1. Gamers
2. Esports fans
3. Internet-dependents
users
53

54. Branded Tournament Live
On-line Broadcast to APAC Region
Branded Tournament Live
On-line Broadcast to APAC Region
54

55. Onsite Exposure During TournamentOnsite Exposure During Tournament
55

56. Sponsorship
Package
Options
Sponsorship
Package
Options

57. Slots 1 Slots
100 50 20 10
100 50 20 10
100 50 20 10
50 50 5050 50
57,000 30,000 13,800 8,400 3,000
15 Slots
WESG APAC + Esports
Carnival Entrance Ticket
VVIP Tickets (Pax) (RM300)
3 days Private Cocktail
Reception with Celebrities
Access to VIP room
and lounge
Music Concert Ticket
(RM120)
All access ticket
(to access all zones)
(RM120)
Gaming Zone +
expo tickets (RM60)
Total Ticket Value (in MYR)
Sponsorships OpportunitiesSponsorships Opportunities
57
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND

58. Sponsorships OpportunitiesSponsorships Opportunities
58
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND
Media Coverage &
Advertisement
(in MYR value)
- Digital Press & News
- On-line Multi-Media
- Social Platform
- Localized Display Board (Big
Tree/BlueSky)
- TV Commercial
(100 Characters Roller x 50 Spots)
+ (30 seconds TVC + 5 Seconds
Logo Tag on x 218Spots)
- TV In-Program Promotion
- Digital Advertising in Astro TV
(Branded Advertorial , FB Hosting,
Display x 15 slots)
- 30 seconds Radio Advertisement
x 105 slots
- Newspaper Insertion, Magazine
print Advertisement
x 12 issues
3,112,100 1,556,050 933,630 622,420
to be
discussed
separately
*to be
discussed
separately
*

59. Sponsorships OpportunitiesSponsorships Opportunities
59
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND
Branded Tournament Live
On-line Broadcast to APAC
(in MYR value)
- Live Broadcasting TVCs in Break
Time x 30 times
- Transition Animation for brand
Logo x 15 times
- In-game Logo Exposure x 24
times
- Key up ( Player Info, Scoreboard,
etc)
2,562,750 1,281,375 768,825 512,550
to be
discussed
separately
* to be
discussed
separately
*

60. Sponsorships OpportunitiesSponsorships Opportunities
60
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND
On-site Exposure During
Tournament (in MYR value)
a. Brand Exposure & Recognition
- On Site Printing Material (Banner,
Check in counter,
Barriers, Booth, Tents)
- TVCs between Tournament (8 x
30 sec x 3 days)
- Live Verbal Recognition in Every
Matches x 24 Spots
- LED Roller Caption ( 8 hours x 3
days)
b. Embedded Product
- Joint Brand Theme Video (10
Mins x 3 Slots)
- Onsite Exhibition/Sale Booth (9M
x 9M )
- Product Display booth (3M x 3M)
512,210 256,125 153,675 102,450
to be
discussed
separately
*to be
discussed
separately
*

61. Sponsorships OpportunitiesSponsorships Opportunities
61
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND
Exclusive Official
Announcement Right (1 Year)
(in MYR value)
- Partners' Website
- EIG Website
- Alibaba Website
- WESG Official Website
- EGG Website
- Ticket 2U Website
Database of Audiences (3,000 -
5,000 Potential Audiences Data)
(in MYR value)
- Gamers
- Esports Fans
- Internet-Dependant Users
600,000
1,500,000 750,000

62. Sponsorships OpportunitiesSponsorships Opportunities
62
PRIME PLATINUM GOLD SILVER SUPPORTING
PARTNERS
IN-KIND
Press Conference Exposure
(in MYR value)
Total Brand Value (in MYR)
Your Investment (in MYR)
150,000 150,000 150,000 150,000
8,494,060 4,023,550 2,019,930 1,395,820
1,500,000 800,000 500,000 300,000 100,000
*For customized sponsorship packages, please contact us for more information.

63. 辦公室 : 香港上環德輔道中259-265號海外銀行大廈1樓全層
Office : 1/F O.T.B Building,
259-265 Dex Voeux Road Central,
Sheung Wan, Hong Kong
Esports International Group
W: www.eig.ltd
E: support@eig.ltd
T : (852) 21519321 / (852) 21519877
Brand Soul Consultancy Sdn Bhd
(The appointed marketing partner of EIG)
29-3, Menara 1, Strata Office,
No.3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur
For further information, please contact
+6017 692 1893 or email to
ask@brandsoul.com.my
63