This document summarizes information about an energy storing liquid product called ThermoNorth for logistics companies. Key points: - The product costs 20 EUR/Liter and saves logistics companies over 1.5 million EUR per year in fuel costs. - The global market for this product is estimated at 24 billion EUR, with markets in Northern countries estimated at 17 billion EUR and the market in Norway at 1.5 million EUR. - Laboratory tests found the product saves nearly 4 times more energy than conventional coolants by storing thermal energy during phase changes. - Market potential calculations estimate the global market could be worth 49 billion EUR, with the Northern countries market at 3.9

2.  Deal
Energy Storing Liquid
20 EUR/Liter
Logistics companies

3. Market
Global market
Market in ‘Northern’ countries
Market in Norway
24 billion EUR
17 billion EUR
1.5 million EUR
https://www.statista.com/statistics/260687/the-energy-trucking-companies-worldwide-based-on-market-value/

4. Jobs To Be Done
Reduce fuel
consumption
Reduce
engine idling
time
Prevent
engine
damage
Increase car
battery life

5. Customer Value Proposition
15000
16500
18000
19500
21000
22500
24000
25500
27000
FUEL COST USED PER
TRUCK/YEAR
25200
24100 EUR
Normal usage ThermoNorth
1100 EUR
Nils-Olof Nylund & Kimmo Erkkilä VTT Technical Research Centre of Finland, HEAVY-DUTY TRUCK FUEL CONSUMPTION SIMULATING REAL-WORLD DRIVING
IN LABORATORY CONDITIONS
Cost(EUR)One lagistics company
saves 1.5 million EUR
expenditure on fuel

6. Product
Coating
Emulsifier
Initiator
Energy saving
Phase Change Material
Saves 4% fuel and provides 86% less exhaust gases emissions per year!
ThermoNorth keeps engine warm in cold climate!

7.  Customer Discovery
Unsatisfied with fuel
consumption
75%
Complain about radiator deformation
within cold conditions
63%
Have issues related with
emission reduction regulations
37%
3 Interviews taken
Survey analysis:

8.  Financials
Market
2000
Profit/Year
1,400,000 EUR
Profit/Product
6.8 EUR
Customers
120
Net price/Product
20 EUR
Cost/Product
13.2 EUR
Product/Year
201,600 L
Products/Customer/ Year
1680 L
Market share
6%
Key drivers:
 Cost product
 Price product
 Number of customers

9.  Climate impact
0
20
40
60
80
100
Carbon dioxide Hydrocarbon gases
Current situation ThermoNorth
87% 80%
6480 tons/year
Annual emissions during 1st kilometer after engine start up
864 tons/year
864 tons/year
172.8 tons/year
Sources:
M Lenner, Influence of cold start, temperature and ambient humidity. Rapport 400A. VTI, Linköping 1994;
Skandia Environmental Commission, Cold starts and emissions, Environmental Report No. 3, 1991
Total 𝐶𝑂2 emission reduction is 5616
tons/year
Total hydrocarbon gases emission
reduction is 691.2 tons/year
Amount(tons)

10.  Founder’s Dream & Team
Reach 7 million EUR profit and prevent 28080 tons of 𝐶𝑂2 gases
emission by 2023!
Our dream
M. Rahimov
Business Analyst
2 years
experience
E. Asgarzada
Chemist& CEO
5 years
experience
H. Aliyev
Project Manager
+3 years
experience A. Oborovskiy
Merketing
manager
3 years
experience
A. Vakhshouri
Assoc. Prof. & Advisor
Product Developer
10+ years experience
Y.Nazarov
Mechanical Engineer
+5 years experience

11. Thank you for your attention!
Contact us:
@ThermoNorth
ThermoNorth
@thermonorth
Our supporters:
www.thermonorth.com
thermoonorth@gmail.com

15. Why Norway?
 Easy to do business; among top 10 of 180 countries on the Ease of Doing Business
ranking.
 World class industries within oil and gas, energy, maritime and the seafood sector.
 Strong economy, 2nd highest gdp pr. Capita in Europe, high purchasing power and the
world’s biggest sovereign wealth fund.
Strengths Weaknesses
High level of competence and increasing
cooperation in logistics sector
Significant focus on environmental and security
issues
Lack of comparable statistics
Opportunities Threats
Potentials for usage of innovative technologies
by logistics companies
Limited investments in relevant infrastructure

16. Market Distribution
 20% of logistics companies’ trucks are on the road of southern countries where it
is not needed to worry about engine temperature.
 60% of logistic companies consider conventional heating blocks are more suitable
as they have used these blocks for a long time
 10 % companies are considerably small so that it is not suitable to collaborate with
them
 4% companies are planning to use electricity powered trucks in the future.
 6% companies need reduction of fuel consumption and destruction cooling system

17. Our competitors:
TES system

18. Our competitors:
Engine Block Heater
Drawbacks:
 Engine compartment damage possibility;
 Additional electric bill to power them

19. Raw material cost
Component Density Weight Volume Cost
Paraffin 900 g/litre 400 g 0.444 litre 2.01 Eur
Methyl methacrylate 942 g/litre 200 g 0.212 litre 0.55 Eur
Octadecylamine 860 g/litre 30 g 0.035 litre 2.57 Eur
Benzoyl peroxide 1330 g/litre 10 g 0.008 litre 2.64 Eur
Water 1000 g/litre 300 g 0.300 litre 0.01 Eur
Total -------- -------- -------- 7.78 Eur

21. Laboratory Results

23. Paraffin cycling test

25. For water+ethylene Glycol
𝑄 = 𝑚 ∗ 𝐶𝑝 ∗ ∆𝑇
𝑄 = 0.3𝑘𝑔 ∗
4.2𝑘𝐽
𝑘𝑔 ∗ 𝐾
∗ 76 − 46 = 39.6𝑘𝐽
For ThermoNorth product
𝑄 = 𝑚 𝑝 ∗ 𝐶𝑝 𝑝𝑎𝑟𝑎𝑓𝑓𝑖𝑛 ∗ ∆𝑇𝑠 + 𝑚 𝑃𝑀𝑀𝐴 ∗ 𝐶𝑝 𝑝𝑚𝑚𝑎 ∗ ∆𝑇 + ℎ 𝑝𝑎𝑟 ∗ 𝑚 𝑝 + ℎ 𝑝𝑚𝑚𝑎 ∗ 𝑚 𝑝𝑚𝑚𝑎 + 𝑚 𝑝 ∗ 𝐶𝑝 𝑝𝑎𝑟𝑎𝑓𝑓𝑖𝑛 ∗ ∆𝑇𝑙 +
𝑚 𝑃𝑀𝑀𝐴 ∗ 𝐶𝑝 𝑝𝑚𝑚𝑎 ∗ ∆𝑇𝑙
𝑄 = 0.4𝑘𝑔 ∗
2.9𝑘𝐽
𝑘𝑔∗𝐾
∗ 61 − 46 + 0.2𝑘𝑔 ∗
1.42𝑘𝐽
𝑘𝑔∗𝐾
∗ (76 − 46)+220kJ*0.4kg+0.4𝑘𝑔 ∗
2.9𝑘𝐽
𝑘𝑔∗𝐾
∗ 76 − 61 =154kJ
Nearly 4 times more
energy saving

26. Market segment calculation
General expression:
number of trucks * saved fuel per truck * number of days * number of start-ups per day * fuel price
Global market: 50,000,000 ∗ 3 𝑙𝑖𝑡𝑟𝑒 ∗ 120 𝑑𝑎𝑦𝑠 ∗ 3 ∗ 0.91 𝐸𝑢𝑟 = 49 𝑏𝑖𝑙𝑙𝑖𝑜𝑛 𝐸𝑢𝑟
Market in ‘Northern’ countries: 4,000,000 ∗ 3 𝑙𝑖𝑡𝑟𝑒 ∗ 120 𝑑𝑎𝑦𝑠 ∗ 3 ∗ 0.91 𝐸𝑢𝑟 = 3.9 𝑏𝑖𝑙𝑙𝑖𝑜𝑛 𝐸𝑢𝑟
Market in Norway: 240,000 ∗ 3 𝑙𝑖𝑡𝑟𝑒 ∗ 120 𝑑𝑎𝑦𝑠 ∗ 3 ∗ 0.91 𝐸𝑢𝑟 = 236 𝑚𝑖𝑙𝑙𝑖𝑜𝑛 𝐸𝑢𝑟

27. CO emmisions:
75*120*3*240000=6480tons
HC emmisions:
10*120*3*240000=864 tons
Emissions calculation

28. Patent