The document discusses the growth of the mobile market. It provides a brief history of mobile technology from 1973 to 2010. Key metrics are presented on the rapid growth of smartphones, mobile apps downloads, and the size of the mobile app and advertising markets. Mobile banking, payments, commerce, ticketing and coupons are areas of significant opportunity. The conclusion emphasizes that apps are driving innovation in the sector and that tablets will further fuel mobile growth, with the overall market expected to be worth hundreds of billions by 2015.