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Heuristics — The Holy Grail of UX

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A talk speaking about the importance of heuristics in the UX landscape, encouraging people not to forget its value and impact.

Published in: Design
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Heuristics — The Holy Grail of UX

  1. 1. HeuristicsThe Holy Grail of UX Darren Hood, MSUXD Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  2. 2. About Me Darren Hood Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  3. 3. Numbers of Note 75% 90% 97% Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  4. 4. In the early 1900s, in conjunction with Henry Ford, Fredrick Winslow Taylor shaped interactions between workers and their tools. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 UX History
  5. 5. In 1948, via input from its employees, Toyota optimized human interaction with its technology. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 UX History
  6. 6. The first answering machine. The Hoover vacuum cleaner. The Bell telephone. The common link? The mind of Henry Dreyfuss and his focus on delighting users. His career began designing sets for stage presentations, focusing on the experience of those touched by and participating in a performance. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 UX History
  7. 7. UX History In 1995, an electrical engineer and cognitive scientist by trade, Don Norman joined Apple to help with the research and design of its upcoming line of human-centered products. He asked to be called "User Experience Architect," marking the first use of the term in a job title. ~ Ali Rushdan Tariq, 2015 Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  8. 8. Henry Dreyfuss When the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed. On the other hand if people are made safer, more comfortable, more eager to purchase, more efficient—or just plain happier—by contact with the product, then the designer has succeeded. “ Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  9. 9. Challenges Methodologies Demographics Strategies
  10. 10. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  11. 11. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 The Holy GrailThe challenge to optimize experiences and satisfy users remains. The operative question is…. What is YOUR base for or road to achievement?
  12. 12. Heuristics/UsabilityInformation Architecture Interface & Interaction Design Research UX Landscape © 2016, Darren Hood. All rights reserved. Nomenclature Information Foraging Wayfinding Taxonomies Information Management Site Maps Pattern Libraries Wireframes Persuasive Design Findability Fitts’ Law NavigationPersonas E-Commerce Iconography Aesthetics Gestalt Theory Contrast Spatial Memory Prototyping Mockups Visual Design Color Psychology Responsive Design Mobile Design Adaptive Design Style Guides Accessibility Scannability Readability Common Convention Consistency Cognition System/Real World Match Intuition Clarity Minimalism Delight Learnability Recognition Guerilla Research Focus Group Moderation Survey Design Ethnography Qualitative Research Diary Studies Needs Analysis Task Analysis Data Synthesis Data Analysis Remote Testing Contextual Inquiry Field Studies First Click Testing Brand Experience (BX) Competitive Analysis Interactive TV Lean UX Email Marketing Agile Methodologies Risk Mitigation Error Recovery Vendor Management Analytics Online Advertising Instructional Design Emotional Intelligence Ergonomics Client Management Internet of Things Pictorial Realism Blended Learning Sound Design Augmented Reality Virtual Reality Interactive Voice Response (IVR) Empathy Gamification TypographyUX Strategy Intercept Surveys Multivariate testing Mixed Method Research Interviewing Qualitative Research Scenarios Heat Maps Customer Experience (CX) Copywriting Simplicity Ease of Use Transparency Efficiency Autonomy Design Thinking Storyboarding Journey Mapping Human-Computer Interaction Information Visualization Key Performance Indicators Affordances Eyetracking Cognitive Psychology Mental Models Design SprintsTactile Interaction Card Sorting Affinity Diagramming Emotional Design Impact Innovation Iterative Design Semiotics Metadata Faceted Search Suggestive Search Content Strategy Cognitive Load Task Flows Statistics Information Scents Content Inventory Annoyances Visual Communication
  13. 13. heuristics. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  14. 14. Overview of Heuristics • A heuristic evaluation is a usability inspection method that helps to identify USABILITY PROBLEMS in a user experience. • Heuristic evaluations specifically involve evaluators who analyze the interface and judge its compliance with RECOGNIZED usability principles. • Heuristics are derived from BEST PRACTICES and PROVEN methods. • Heuristics are RELIABLE and TRUSTWORTHY. • Heuristics help OVERCOME bias, politics, and self-directed design. • Heuristic evaluations are the most popular of Discount Usability Engineering methods (Nielsen, 1989). Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  15. 15. The Nielsen Ten Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  16. 16. Weinschenk & Barker Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Susan Weinschenk Dean Barker
  17. 17. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Abby Covert & TUG
  18. 18. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 John Hutchings Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  19. 19. Tog’s Take Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Aesthetics Anticipation Autonomy Color Consistency Defaults Discoverability Efficiency Explorable Interfaces Fitts’ Law Human-Interface Objects Latency Reduction Learnability Metaphors Protect Users’ Work Readability Simplicity State Visible Interfaces
  20. 20. Heuristic Magic Original Chart Source: https://uploads.toptal.io/blog/image/123730/toptal-blog-image-1501712155688-c057d601baa2aa99b6140867fbdada12.png 80% 90% Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  21. 21. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Source: https://blog.prototypr.io/10-usability-heuristics-with-examples-4a81ada920c Applicable Heuristics • Visibility of system status • Aesthetic and minimalist design • Error prevention • Flexibility and efficiency of use • Recognition rather than recall (reduced used of spatial memory) • Accommodation • Interpretation • Fulfillment
  22. 22. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Source: https://blog.prototypr.io/10-usability-heuristics-with-examples-4a81ada920c Applicable Heuristics • Visibility of system status • Helping users recognize, diagnose, and recover from errors • Clear • Communicative • Useful • Valuable • Delightful • Forgiveness
  23. 23. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Scenario: Your child loses his or her Lego blocks. You need to replace and are directed to the site with no further information. You have no reference materials or additional knowledge. Based on this screen, how can you order the missing parts or accessories?
  24. 24. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7 Applicable Heuristics • Clear • Communicative • Useful • Valuable • Delightful • Human limitations • Capability • Learnable • Utilitarian
  25. 25. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  26. 26. Heuristics in Action Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  27. 27. Final Look Source: http://abbytheia.com Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  28. 28. A Practical Approach to Applying Heuristics ƽ Learn Heuristics Exercise Regularly Infuse Continually (continuing education) Inject Scenarios Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  29. 29. Your Heuristic Maturity Level You own “heuristic repository” is expanded as a result of a commitment to continued education, combined with professional and scholarly practice. The projects we worked on, large and small, brought us to reflect on our own design practice in the frame of a wider perspective. ~ Resmini & Rosati “ Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  30. 30. • As illustrated by the Landscape infographic, UX is an extremely complex discipline. • The common denominator among all UX methodologies and deliverables is heuristics. • Heuristics consist of proven design principles, making them dependable and trustworthy. • If a recommendation isn’t proven, it does not qualify as a heuristic. • Application of heuristics safeguards design efforts from influence of bias, politics, and self-directed design. • Per Nielsen, proper application of heuristics can identify approximately 75% of issues in a design. • Per Philips, by increasing reviewers to 10, the percentage of findings can increase to 90%. • Heuristic evaluations can be completed in less time than usability testing. • Supplementing heuristic analysis with user testing, if and when possible, is the recommended approach. • Applying heuristics BEFORE designing testing is an economic strategy (helps test what’s needed). • Combine heuristics with scenario-based assessments for optimized practicality. • While heuristic principles can be applied by anyone, engagement with an expert yields the greatest return on investment. The greater the “heuristic repository,” the greater the ability to identify problems. Recap/Closing Notes
  31. 31. Drawbacks • Not meant to be a substitute for usability testing • Will not find 100% of design issues • Is limited to the capabilities and knowledge of those performing the analysis • Will not overcome bias if those performing analysis have a lower personal UX maturity level Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  32. 32. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  33. 33. @darrenhood @emergeux thankyou. Q U I C K E N L O A N S U X S U M M I T A U G U S T 2 0 1 7
  34. 34. • 10 Usability Heuristics for User Interface Design by Jakob Nielsen • 10 Usability Heuristics with Examples by SaiChandan Duggirala • Designing for People by Henry Dreyfuss (available at amazon.com) • Heuristic Analysis for UX - How to Run a Usability Evaluation by Miklos Philips • Pervasive Information Architecture by Andrea Rosmini and Luca Rosati • Usability Engineering by Jakob Nielsen • User Experience Heuristics - Practical Approaches by John Hutchings, Coniferous Consulting • What’s the Difference Between a Heuristic Evaluation and a Cognitive Walkthrough? by Jeff Sauro References

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