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Theory Media
Nathan Millett
Reception theory
The reception analysis model of
audience effects ā€“ ReviseSociology
According to Morley audiences came from many different
cultures and thus there were many possible ā€˜negotiatedā€™
readings. He further argued that individuals had many
aspects to their identities, and they interpreted media
content in a variety of ways, often chopping and changing
their interpretations over time.
The reception analysis model of audience effects ā€“ ReviseSociology
The theory states that media texts are encoded by the
producer meaning that whoever produces the text fills the
product with values and messages. The text is then
decoded by the audience. Different spectators will decode
the text in different ways, not always in the way the
producer intended. A text can be received in one of three
ways; Dominant or Preferred Reading Negotiated Reading
Oppositional Reading
Stuart Hallā€™s Reception Theory (slideshare.net)
Reception theory Stuart Hall 1980 Audience
response Reception (slidetodoc.com)
So people think different
things about the media so
there are mixed views upon
the media
Auteur Theory Auteur Theory (TV Y1) (slideshare.net)
Auteur theory (slideshare.net) in film criticism, the 1950s -era Auteur theory holds
that a director's films reflect that
director's personal creative vision, as if he or she
were the primary "Auteur" (the
French word for "author"). In some cases, film
producers are consider to have a similar "Auteur"
role for films that they have produced.
Auteur Theory (studylib.net)
They are film producers and
authors who control
everything that happens in
the films and they have total
control of what happens
they are seen as authors
Hypodermic Needle Theory
The Hypodermic Needle Theory |
Media in Minutes | Episode 1 -
YouTube
By Shaquille Paris Morgan. What is the Hypodermic needle model? Hypodermic needle
theory is mainly about the implied mass media which has had a direct, - ppt download
(slideplayer.com)
The Hypodermic Needle Theory is a linear
communication theory which suggests that media
messages are injected directly into the brains of a
passive audience. It suggests that we're all the same
and we all respond to media messages in the same
way. ... People believe that the mass media has a
powerful effect.
Hypodermic Needle Theory - Google Search
It means that what ever the media make
people will believe whatever it is
Male Gaze
Laura mulveys male gaze theory (done) (slideshare.net)
The Male Gaze Laura Mulvey (slideshare.net)
Laura mulvey, the male gaze | Male, Man set, Gazing (pinterest.co.uk)
The Gaze Theory by Liz Onu (prezi.com)
Woman are seen passive
through the media, men
have stereotypes of
woman
Hypodermic needle
Hypodermic Needle Theory (slideshare.net)
Hypodermic Needle Theory ā€“ MEDIA (mediaknite.org)
Higher / Int2 Media Studies - ppt download (slideplayer.com)
Hypodermic Needle Theory: Media Theories - YouTube
The Hypodermic Needle Theory | Media in Minutes | Episode 1
- YouTube
The biggest factual inaccuracies in the Bohemian Rhapsody film
- Radio X
The biggest incident of dramatic license in Bohemian Rhapsody is the timing of Freddie Mercuryā€™s HIV diagnosis.
In a heart-breaking scene, the singer tells his bandmates that he has the condition at a rehearsal for Live Aid. They
perform the biggest show of their lives with this tragic knowledge. In fact, Mercury didnā€™t find out he was HIV-positive
until April 1987, according to his partner Jim Hutton
In the movie, Brian May is shown recording his stomping classic in London in 1980, while Mercury arrives from a
heavy night of partying, complete with moustache. In actual fact, the song was recorded in 1977 for the News Of
The World album and Fred was resolutely clean shaven.
Early in the film, Queen are shown performing to huge crowds on their first US tour. In real life, the bandā€™s first US
tour was in April 1974 supporting fellow British band Mott The Hoople (the tour is referenced in the Queen
song Now Iā€™m Here). The headline band are not mentioned in the movie and Queen are seen performing Fat
Bottomed Girls, a song not written or recorded until the summer of 1978 for the Jazz album.
Rami Malek and the Bohemian Rhapsody movie received great reviews, but some of the Queen story has
been ā€œtweakedā€ for dramatic purposes. Radio X separates fact from fictionā€¦
In the Bohemian Rhapsody film, manager John Reid (played by Aidan Gillen) tried to persuade Mercury to drop the
rest of the band and go solo, leading the singer to kick the businessman out of his limo and fire him. In reality, Reid
had managed Queen between 1975 and 1978 and had moved on from the role amicably, handing over the role
to Jim Beach and describing it as ā€œthe gentlest parting of the ways of anyone I have ever worked withā€.
Thereā€™s a Bono-alike shown coming off the stage as Freddie and co warm up for the show. In reality, Dire
Straits had played a half hour set before Queen came along to steal the show.
https://youtu.be/gblZ2drKK1M
Freddie didn't fire Queen manager John Reid
In the Bohemian Rhapsody film, manager John Reid (played by Aidan Gillen) tried
to persuade Mercury to drop the rest of the band and go solo, leading the singer to
kick the businessman out of his limo and fire him. In reality, Reid had managed Queen
between 1975 and 1978 and had moved on from the role amicably, handing over the
role to Jim Beach and describing it as ā€œthe gentlest parting of the ways of anyone I
have ever worked withā€.
https://youtu.be/YimR77fq7Yw
Freddie met his partner Jim Hutton at a house party
According to the film, Mercury meets the man who will share the last
years of his life when Hutton is serving as a waiter at one of the starā€™s
extravagant parties. In actual fact, Hutton claimed in his autobiography
that he first met the Queen legend at London nightclub Heaven around
1980.
Queen are shown taking the stage at Live
Aid right after U2
Thereā€™s a Bono-alike shown coming off the
stage as Freddie and co warm up for the
show. In reality, Dire Straits had played a half
hour set before Queen came along to steal the
show.
Freddieā€™s solo career didnā€™t split the group up
One of the key plot points of the Bohemian Rhapsody film is that
Freddie Mercury turned his back on Queen and started a very well
paid solo career creating dance music in Munich. The band have to be
persuaded to reconvene and play Live Aid in July 1985.
This is chronologically confusing - Freddie was, in fact, the THIRD
member to record a solo album, after Roger Taylor (Fun In Space in
1981 and Strange Frontier in 1984) and Brian May (the Star Fleet
Project in 1983).
While all this was going on, Queen recorded Hot Space (1982)
and The Works (1984). Freddieā€™s Mr Bad Guy album was released
just before Live Aid in April 1985 and was actually a commercial
https://youtu.be/yR0YjRfkQPk
John Deacon wasnā€™t the original bass player.
Bohemian Rhapsody shows John Deacon playing bass at the first Queen concert in 1970, but in reality he was the
fourth bassist they tried and he didnā€™t enter the picture until 1971. They do show them playing ā€œKeep Yourself Aliveā€ at
the first show, which was indeed an extremely early original tune in their repertoire.
Freddie didnā€™t meet Mary Austin the same night he joined the band.
In the movie, Freddie meets his future girlfriend Mary Austin about 30 seconds before he first encounters the band
and becomes a member. The reality, of course, is much more complicated. Austin briefly dated Brian May, but she
didnā€™t enter Freddieā€™s orbit until he was already the lead singer of the band.
There wasnā€™t an actual record executive named Ray Foster.
In one of the movieā€™s more interesting casting decisions, a nearly unrecognizable Mike Myers portrays record executive
Ray Foster. His main role is to tell Queen they need to make more commercial music. He also hates ā€œBohemian
Rhapsodyā€ when he first hears it and refuses to release it as a single, causing the group to walk out in disgust and
throw a rock through his window. The character is roughly based on EMI chief Roy Featherstone, but he was actually a
huge fans of the band. It was true, however, that he thought ā€œBohemian Rhapsodyā€ was too long to be a single.
Everything else about the character, however, is fictional.
Freddieā€™s boyfriend Jim Hutton didnā€™t begin as his servant.
In the movie, a drunk and dejected Freddie makes a sloppy pass at a server named Jim Hutton after a particularly
debauched party. Hutton rejects him, but they talk long into the night and years later Mercury looks him up in the
phone book and they begin dating. In real life, Hutton was a hairdresser who worked at the Savoy Hotel. They met at a
nightclub.
'Bohemian Rhapsody': Fact-Checking Queen Biopic Movie -
Rolling Stone
The group never split up.
The movie veers the furthest from reality in the build-up
to their 1985 performance at Live Aid. Thereā€™s a dramatic
scene where Freddie reveals that heā€™s signed a solo deal
behind their back for $4 million and that he wants to take
a long break from the band. The others are absolutely livid
and they all go their separate ways. The truth is that
everyone in the band was burned out in 1983 after being
on the road for a solid decade. They all wanted a break.
The movie makes it seem like they didnā€™t speak to Freddie
for years, but they actually began work on The Works in
late 1983 and were never estranged.
Live Aid wasnā€™t a reunion.
In the movie, the group isnā€™t even on speaking terms when
they get the offer to play Live Aid in 1985, and they hadnā€™t
done a gig in years. It never mentions that they
released The Works in early 1984 and then toured it all
over the world. The last show of the tour was just eight
weeks before Live Aid. They were extremely well-
rehearsed by the time that show hit, but the movie shows
them having to make peace with each other and get back
into playing shape. It makes the performance more
dramatic, but thatā€™s not how it happened.
Freddie didnā€™t learn he was HIV-positive before
Live Aid.
During rehearsals for Live Aid in the movie, Freddie
reveals to the band that he is HIV-positive, but he wants to
keep the news completely private and focus all his
attention on music. The exact time that Mercury learned he
had the disease remains somewhat under dispute, but
nearly everyone pins it as occurring sometime between
1986 and 1987. He almost certainly had no clue when the
group was rehearsing for Live Aid.
'Bohemian Rhapsody': Fact-Checking Queen Biopic Movie -
Rolling Stone

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Theory media

  • 2. Reception theory The reception analysis model of audience effects ā€“ ReviseSociology According to Morley audiences came from many different cultures and thus there were many possible ā€˜negotiatedā€™ readings. He further argued that individuals had many aspects to their identities, and they interpreted media content in a variety of ways, often chopping and changing their interpretations over time. The reception analysis model of audience effects ā€“ ReviseSociology The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with values and messages. The text is then decoded by the audience. Different spectators will decode the text in different ways, not always in the way the producer intended. A text can be received in one of three ways; Dominant or Preferred Reading Negotiated Reading Oppositional Reading Stuart Hallā€™s Reception Theory (slideshare.net) Reception theory Stuart Hall 1980 Audience response Reception (slidetodoc.com) So people think different things about the media so there are mixed views upon the media
  • 3. Auteur Theory Auteur Theory (TV Y1) (slideshare.net) Auteur theory (slideshare.net) in film criticism, the 1950s -era Auteur theory holds that a director's films reflect that director's personal creative vision, as if he or she were the primary "Auteur" (the French word for "author"). In some cases, film producers are consider to have a similar "Auteur" role for films that they have produced. Auteur Theory (studylib.net) They are film producers and authors who control everything that happens in the films and they have total control of what happens they are seen as authors
  • 4. Hypodermic Needle Theory The Hypodermic Needle Theory | Media in Minutes | Episode 1 - YouTube By Shaquille Paris Morgan. What is the Hypodermic needle model? Hypodermic needle theory is mainly about the implied mass media which has had a direct, - ppt download (slideplayer.com) The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way. ... People believe that the mass media has a powerful effect. Hypodermic Needle Theory - Google Search It means that what ever the media make people will believe whatever it is
  • 5. Male Gaze Laura mulveys male gaze theory (done) (slideshare.net) The Male Gaze Laura Mulvey (slideshare.net) Laura mulvey, the male gaze | Male, Man set, Gazing (pinterest.co.uk) The Gaze Theory by Liz Onu (prezi.com) Woman are seen passive through the media, men have stereotypes of woman
  • 6. Hypodermic needle Hypodermic Needle Theory (slideshare.net) Hypodermic Needle Theory ā€“ MEDIA (mediaknite.org) Higher / Int2 Media Studies - ppt download (slideplayer.com)
  • 7. Hypodermic Needle Theory: Media Theories - YouTube
  • 8. The Hypodermic Needle Theory | Media in Minutes | Episode 1 - YouTube
  • 9.
  • 10. The biggest factual inaccuracies in the Bohemian Rhapsody film - Radio X
  • 11. The biggest incident of dramatic license in Bohemian Rhapsody is the timing of Freddie Mercuryā€™s HIV diagnosis. In a heart-breaking scene, the singer tells his bandmates that he has the condition at a rehearsal for Live Aid. They perform the biggest show of their lives with this tragic knowledge. In fact, Mercury didnā€™t find out he was HIV-positive until April 1987, according to his partner Jim Hutton In the movie, Brian May is shown recording his stomping classic in London in 1980, while Mercury arrives from a heavy night of partying, complete with moustache. In actual fact, the song was recorded in 1977 for the News Of The World album and Fred was resolutely clean shaven. Early in the film, Queen are shown performing to huge crowds on their first US tour. In real life, the bandā€™s first US tour was in April 1974 supporting fellow British band Mott The Hoople (the tour is referenced in the Queen song Now Iā€™m Here). The headline band are not mentioned in the movie and Queen are seen performing Fat Bottomed Girls, a song not written or recorded until the summer of 1978 for the Jazz album. Rami Malek and the Bohemian Rhapsody movie received great reviews, but some of the Queen story has been ā€œtweakedā€ for dramatic purposes. Radio X separates fact from fictionā€¦ In the Bohemian Rhapsody film, manager John Reid (played by Aidan Gillen) tried to persuade Mercury to drop the rest of the band and go solo, leading the singer to kick the businessman out of his limo and fire him. In reality, Reid had managed Queen between 1975 and 1978 and had moved on from the role amicably, handing over the role to Jim Beach and describing it as ā€œthe gentlest parting of the ways of anyone I have ever worked withā€. Thereā€™s a Bono-alike shown coming off the stage as Freddie and co warm up for the show. In reality, Dire Straits had played a half hour set before Queen came along to steal the show.
  • 12. https://youtu.be/gblZ2drKK1M Freddie didn't fire Queen manager John Reid In the Bohemian Rhapsody film, manager John Reid (played by Aidan Gillen) tried to persuade Mercury to drop the rest of the band and go solo, leading the singer to kick the businessman out of his limo and fire him. In reality, Reid had managed Queen between 1975 and 1978 and had moved on from the role amicably, handing over the role to Jim Beach and describing it as ā€œthe gentlest parting of the ways of anyone I have ever worked withā€.
  • 13. https://youtu.be/YimR77fq7Yw Freddie met his partner Jim Hutton at a house party According to the film, Mercury meets the man who will share the last years of his life when Hutton is serving as a waiter at one of the starā€™s extravagant parties. In actual fact, Hutton claimed in his autobiography that he first met the Queen legend at London nightclub Heaven around 1980.
  • 14. Queen are shown taking the stage at Live Aid right after U2 Thereā€™s a Bono-alike shown coming off the stage as Freddie and co warm up for the show. In reality, Dire Straits had played a half hour set before Queen came along to steal the show. Freddieā€™s solo career didnā€™t split the group up One of the key plot points of the Bohemian Rhapsody film is that Freddie Mercury turned his back on Queen and started a very well paid solo career creating dance music in Munich. The band have to be persuaded to reconvene and play Live Aid in July 1985. This is chronologically confusing - Freddie was, in fact, the THIRD member to record a solo album, after Roger Taylor (Fun In Space in 1981 and Strange Frontier in 1984) and Brian May (the Star Fleet Project in 1983). While all this was going on, Queen recorded Hot Space (1982) and The Works (1984). Freddieā€™s Mr Bad Guy album was released just before Live Aid in April 1985 and was actually a commercial https://youtu.be/yR0YjRfkQPk
  • 15. John Deacon wasnā€™t the original bass player. Bohemian Rhapsody shows John Deacon playing bass at the first Queen concert in 1970, but in reality he was the fourth bassist they tried and he didnā€™t enter the picture until 1971. They do show them playing ā€œKeep Yourself Aliveā€ at the first show, which was indeed an extremely early original tune in their repertoire. Freddie didnā€™t meet Mary Austin the same night he joined the band. In the movie, Freddie meets his future girlfriend Mary Austin about 30 seconds before he first encounters the band and becomes a member. The reality, of course, is much more complicated. Austin briefly dated Brian May, but she didnā€™t enter Freddieā€™s orbit until he was already the lead singer of the band. There wasnā€™t an actual record executive named Ray Foster. In one of the movieā€™s more interesting casting decisions, a nearly unrecognizable Mike Myers portrays record executive Ray Foster. His main role is to tell Queen they need to make more commercial music. He also hates ā€œBohemian Rhapsodyā€ when he first hears it and refuses to release it as a single, causing the group to walk out in disgust and throw a rock through his window. The character is roughly based on EMI chief Roy Featherstone, but he was actually a huge fans of the band. It was true, however, that he thought ā€œBohemian Rhapsodyā€ was too long to be a single. Everything else about the character, however, is fictional. Freddieā€™s boyfriend Jim Hutton didnā€™t begin as his servant. In the movie, a drunk and dejected Freddie makes a sloppy pass at a server named Jim Hutton after a particularly debauched party. Hutton rejects him, but they talk long into the night and years later Mercury looks him up in the phone book and they begin dating. In real life, Hutton was a hairdresser who worked at the Savoy Hotel. They met at a nightclub. 'Bohemian Rhapsody': Fact-Checking Queen Biopic Movie - Rolling Stone
  • 16. The group never split up. The movie veers the furthest from reality in the build-up to their 1985 performance at Live Aid. Thereā€™s a dramatic scene where Freddie reveals that heā€™s signed a solo deal behind their back for $4 million and that he wants to take a long break from the band. The others are absolutely livid and they all go their separate ways. The truth is that everyone in the band was burned out in 1983 after being on the road for a solid decade. They all wanted a break. The movie makes it seem like they didnā€™t speak to Freddie for years, but they actually began work on The Works in late 1983 and were never estranged. Live Aid wasnā€™t a reunion. In the movie, the group isnā€™t even on speaking terms when they get the offer to play Live Aid in 1985, and they hadnā€™t done a gig in years. It never mentions that they released The Works in early 1984 and then toured it all over the world. The last show of the tour was just eight weeks before Live Aid. They were extremely well- rehearsed by the time that show hit, but the movie shows them having to make peace with each other and get back into playing shape. It makes the performance more dramatic, but thatā€™s not how it happened. Freddie didnā€™t learn he was HIV-positive before Live Aid. During rehearsals for Live Aid in the movie, Freddie reveals to the band that he is HIV-positive, but he wants to keep the news completely private and focus all his attention on music. The exact time that Mercury learned he had the disease remains somewhat under dispute, but nearly everyone pins it as occurring sometime between 1986 and 1987. He almost certainly had no clue when the group was rehearsing for Live Aid. 'Bohemian Rhapsody': Fact-Checking Queen Biopic Movie - Rolling Stone